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All Journal SEGMEN Jurnal Manajemen dan Bisnis E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Pengabdian Kepada Masyarakat (Indonesian Journal of Community Engagement) Daya Saing : Jurnal Ilmu Manajemen Jurnal Mirai Management Jurnal Sinar Manajemen Jurnal Ilmiah Universitas Batanghari Jambi Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Upajiwa : Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat Syntax Literate : Jurnal Ilmiah Indonesia Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen JURNAL MANAJEMEN Upajiwa Dewantara : Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) EKONOMIS : Journal of Economics and Business JMM (Jurnal Masyarakat Mandiri) Scientific Journal of Reflection : Economic, Accounting, Management and Business J-MAS (Jurnal Manajemen dan Sains) NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jurnal Pendidikan Ekonomi (JURKAMI) Jesya (Jurnal Ekonomi dan Ekonomi Syariah) FIDUSIA : JURNAL PERBANKAN DAN KEUANGAN E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Competitive Jurnal Akuntansi dan Keuangan JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal Ecoment Global: Kajian Bisnis dan Manajemen Jurnal Ekonomi dan Bisnis Dharma Andalas JURNAL PEMASARAN KOMPETITIF Jurnal Proaksi International Journal of Economics, Business and Accounting Research (IJEBAR) Performance : Jurnal Bisnis dan Akuntansi Jurnal Ilmiah Edunomika (JIE) Revitalisasi : Jurnal Ilmu Manajemen Jurnal Manajemen Bisnis dan Kewirausahaan JURNAL ILMIAH FEASIBLE (JIF) Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Jurnal Riset Bisnis dan Manajemen Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Ilmiah Manajemen Kesatuan RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL MANDAR: Management Development and Applied Research Journal Budimas : Jurnal Pengabdian Masyarakat Wacana Ekonomi : Jurnal Ekonomi, Bisnis dan Akuntansi Adz Dzahab : Jurnal Ekonomi dan Bisnis Islam Economics and Digital Business Review Jurnal Terapan Manajemen dan Bisnis Jurnal Ilmu Ekonomi Jurnal Ekonomika: Manajemen, Akuntansi & Perbankan Syari'ah BULETIN BISNIS & MANAJEMEN (BBM) Manajemen : Jurnal Ekonomi Economos : Jurnal Ekonomi dan Bisnis
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Analisis pelaporan keuangan dilihat dari jenjang pendidikan dan pengetahuan akuntansi Agus Dwi Cahya; Fitri Fidiastuti; Anugrah Sepnu Utama
JURNAL MANAJEMEN Vol 13, No 3 (2021): September
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jmmn.v13i3.9623

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh jenjang pendidikan dan pengetahuan akuntansi terhadap pelaporan keuangan UMKM di Kelurahan Maguwoharjo. Populasi penelitian ini adalah seluruh pemilik UMKM di Kelurahan Maguwoharjo. Teknik pengambilan sampel menggunakan metode purposive sampling. Data diperoleh dari penyebaran kuesioner dengan jumlah sampel 11 pemilik UMKM. Dan metode analisis data menggunakan analisis regresi linear berganda. Berdasarkan hasil analisis data pada uji t, maka dapat disimpulkan bahwa variabel jenjang pendidikan (X1) berpengaruh positif dan signifikan terhadap variabel pelaporan keuangan (Y) dengan nilai sebesar 0,021, variabel pengetahuan akuntansi (X2) tidak berpengaruh terhadap variabel pelaporan keuangan (Y) dengan nilai sebesar 0,270. Sedangkan pada hasil uji F, jenjang pendidikan (X1) dan pengetahuan akuntansi (X2) berpengaruh positif dan signifikan terhadap variabel pelaporan keuangan (Y) dengan nilai sebesar 0,007.
PERAN TRUSTWORTHINESS, PERCEIVED RISK, DAN INFORMATION QUALITY TERHADAP CUSTOMER SATISFACTION DALAM PEMBELIAN ONLINE MONOKROMSTORE JOGJA Ida Bagus Nyoman Udayana; Agus Dwi Cahya; Rizqi Rukmana Putri
Jurnal Pendidikan Ekonomi (JURKAMI) Vol 7, No 3 (2022): JURKAMI
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpe.v7i3.2074

Abstract

The industrial era 4.0 with technology used is increasingly sophisticated and in various fields so as to change people's lifestyles, they tend to prefer to use technology for transactions rather than going directly to shopping places. This study aims to determine the effect of Trustworthiness, Perceived Risk and Information Quality on Customer Satisfaction in purchasing Fashion Online at Monkromstore Jogja. This study uses quantitative research methods. The sample used for this study was 100 respondents. The sampling technique in this study is purposive sampling with the criteria that respondents have an account for online purchases at Monokromstore Jogja and respondents have made online purchases at Monokromstore Jogja. The results in this study indicate that Trustworthiness has a significant and significant effect on Customer Satisfaction on online fashion purchases at Monokromstore. Perceived Risk has a significant and significant effect on Customer Satisfaction on online fashion purchases at Monokromstore Jogja. Information Quality has no significant effect on Customer Satisfaction on online fashion purchases at Monokromstore Jogja. Trustworthiness, Perceived Risk, and Information Quality simultaneously have a significant effect on Customer Satisfaction in purchasing online fashion at Monokromstore Jogja
PENGARUH ATMOSFIR TOKO, LOKASI TOKO DAN DISPLAY PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI TOKO KELONTONG SRC HENDRO Muinah Fadhilah; Agus Dwi Cahya; Herman Setiawan
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 6 No. 2 (2023): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v6i2.664

Abstract

This study aims to determine the effect of store atmosphere, store location, and product display on consumer purchasing decisions at SRC Hendro grocery store. The type of research used is quantitative. The population in this study are all consumers who shop at the SRC Hendro grocery store. The sample of this study amounted to 100 respondents obtained from 5 times the number of research indicators. The results showed that the variable store atmosphere and store location partially had no significant effect on consumer purchasing decisions at the SRC Hendro grocery store. Product display variable partially has a significant effect on consumer purchasing decisions at SRC Hendro grocery store. Simultaneously stated that the store atmosphere, store location, and product display variables had a significant effect on consumer purchasing decisions at SRC Hendro grocery stores. Based on the results of the study, the researchers concluded that: 1. Store atmosphere partially has no significant effect on consumer purchasing decisions. The resulting sig value is 0.206 which is greater than 0.05, an independent variable is said to have a significant effect if the sig value is less than 0.05, 2. Store location partially has no significant effect on consumer purchasing decisions because it has a sig value that is greater than 0.05, namely 0.765, 3. Product display partially has a significant effect on consumer purchasing decisions. This is based on the sig value obtained in data processing of 0.038 which means less than 0.05, 4. The store atmosphere, store location, and product display simultaneously have a significant effect on consumer purchasing decisions, this is based on the sig value obtained in processing data of 0.000 which means less than 0.05.
Pengaruh Citra Merek dan Harga terhadap Loyalitas Pelanggan Indomie Goreng dengan Kepuasan sebagai Variabel Intervening Richardus Mosa Leke; Henny Welsa; Agus Dwi Cahya
J-MAS (Jurnal Manajemen dan Sains) Vol 8, No 1 (2023): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v8i1.1007

Abstract

This study aims to examine and determine: the effect of brand image and price on customer loyalty of indomie goreng with satisfaction as an intervening variable. The method used in this study is a quantitative method with primary data obtained through a questionnaire (questionnaire). The sample of this study was 100 respondents with purposive random sampling technique which was then processed using the spss 21.0 data processing application and analyzed using multiple linear analysis. The results of the study indicate that brand image has a positive and significant effect on customer loyalty. Price has a positive effect on customer loyalty. Brand image and price simultaneously have a positive effect on customer loyalty. Brand image has a positive and significant effect on customer loyalty with satisfaction as an intervening variable. Price has a positive and significant effect on customer loyalty with satisfaction as an intervening variable.
Pengaruh Brand Ambassador dan Iklan Media Sosial Melalui Kepercayaan Penjualan terhadap Loyalitas Konsumen Tokopedia Vivin Yuwansa; Ida Bagus Nyoman Udayana; Agus Dwi Cahya
Reslaj : Religion Education Social Laa Roiba Journal Vol 5 No 6 (2023): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1088.982 KB) | DOI: 10.47467/reslaj.v5i6.3626

Abstract

This study aims to determine the effect of Brand Ambassadors and Social Media Ads Through Sales Trust on Tokopedia Consumer Loyalty. This study used a quantitative research type and selected 100 people (male & female, 18-30 years old, and using Tokopedia e-commerce) as research subjects. Researchers use the help of SmartPLS software version 3.2.9, where the results of the analysis will be described in tabular form. The results of the study show that the brand ambassadors chosen by Tokopedia have not been able to create direct consumer loyalty to their customers and have not contributed optimally in creating trust directly to consumers and sales trust is unable to become an intermediary or mediate brand ambassadors for consumer loyalty because brand ambassadors do not involve there is an influence on consumer trust and loyalty. Keywords: Brand Ambassador, Social Media Advertising, Sales Trust and Consumer Loyalty
The Effect of Price And Service Quality on Consumer Satisfaction With Purchasing Decisions As Mediating Variables on Alfamart Consumers Muinah Fadhilah; Agus Dwi Cahya; M. Jurais Ardiansyah
Economos : Jurnal Ekonomi dan Bisnis Vol 5 No 2 (2022): ECONOMOS : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (190.556 KB) | DOI: 10.31850/economos.v5i2.1808

Abstract

This study aims to determine the effect of price and service quality on consumer satisfaction with purchase decisions as a mediating variabel on Alfamart consumers. The sampling technique used the Lemeshow formula. Data were obtained by distributing questionnaires about price, service quality, purchasing decisions, and consumer satisfaction to 130 respondents. The data analysis technique in this study is the Structural Equation Model (SEM) using the AMOS application. The results showed: 1) Price and service quality had a positive and significant effect on consumer satisfaction at Alfamart consumers. 2) Price and Service Quality have a positive and significant effect on purchasing decisions for Alfamart consumers. 3) Price and Service Quality have a positive and significant effect on Alfamart consumer satisfaction through the buyer's decision variabel as an intervening variabel. 4) Purchase decisions affect consumer satisfaction at Alfamart consumers.
ANALISIS EXPERIENTIAL MARKETING, BRAND IMAGE DAN PRODUCT QUALITY TERHADAP CUSTOMER LOYALTY DI KOPI AMPIRONO KULON PROGO YOGYAKARTA Ahmad Alfian Ihsan; Muinah Fadhilah; Agus Dwi Cahya
BBM (Buletin Bisnis & Manajemen) Vol 9, No 2 (2023): Vol. 09 No. 02, Tahun 2023
Publisher : Universitas YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47686/bbm.v9i2.517

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh experiential marketing, brand image, dan product quality terhadap customer loyalty di Kopi Ampirono Kulon Progo Yogyakarta. Jenis penelitian yang digunakan adalah deskriptif kuantitatif. Sampel dari penelitian ini adalah konsumen dari Kopi Ampirono Kulon Progo Yogyakarta. Metode penarikan sampel adalah Non-probability sampling dengan Teknik purposive sampling. Pengumpulan data dilakukan melalui kuesioner yang diberikan secara online melalui google form. Jumlah kuesioner yang diolah adalah sebanyak 100 responden. Data dianalisis menggunakan SPSS versi 25. Hasil penelitian menunjukkan bahwa variabel experiential marketing (X1) dan product quality (X3) berpengaruh positif dan signifikan terhadap customer loyalty (Y) di Kopi Ampirono Kulon Progo Yogyakarta. Variabel brand image (X2) tidak berpengaruh signifikan terhadap customer loyalty (Y) di Kopi Ampirono Kulon Progo Yogyakarta. Secara simultan variabel experiential marketing (X1), brand image (X2), dan product quality (X3) berpengaruh positif dan signifikan terhadap customer loyalty (Y) di Kopi Ampirono Kulon Progo Yogyakarta.Hal itu didukung oleh uji F dengan nilai signifikansi 0,00 dan hasil perhitungan koefisien determinasi (Adjust R Square) diperoleh nilai sebesar 81,4%.
Pengaruh Social Media Instagram Marketing dan Brand Image terhadap Purchase Intention Produk Avoskin dimediasi oleh Brand Trust Nadia Utami; Nonik Kusuma Ningrum; Agus Dwi Cahya
Jurnal Ilmiah Universitas Batanghari Jambi Vol 23, No 3 (2023): Oktober
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v23i3.3672

Abstract

The presence of beauty trends has a significant influence on the growth of the cosmetics and beauty industry in Indonesia. With the existence of the trends, consumer needs for skin care products have increased. So that makes many new brands present in the world of beauty in Indonesia, both local brands and brands from abroad. The presence of foreign brands makes competition between producers even higher. With this competition requires local brands to determine the right marketing strategy. Social media is one of the most appropriate marketing or promotional tools because it is easily accessible so that it can improve brand image and brand trust. This study aims to determine the effect of Social Media Marketing and Brand Image on Purchase Intention mediated by Brand Trust. The sample in this study were followers of Avoskin's Instagram account and lived in the city of Yogyakarta. Primary data was obtained from a questionnaire of 100 respondents with a technique with 100 respondents with purposive sampling technique. After that the data was analyzed using multiple linear regression analysis with purpose sampling, hypothesis testing using partial test (t) and sobel test using the SPSS ver. 25 program. The results showed that social media marketing variables had a positive and significant effect on brand trust, brand image had a positive and significant effect on brand trust, brand trust had a positive and significant effect on purchase intention, social media marketing had a positive and significant effect on purchase intention, and brand image variables had a positive and significant effect on purchase intention.
Pengaruh Electronic Word of Mouth dan Celebrity Endorsement Terhadap Purchase Intention dengan Brand Attitude sebagai Mediator pada Local Brand Cosmetics Anis Aprillia Sari; Ida Bagus Nyoman Udayana; Agus Dwi Cahya
Ekonomis: Journal of Economics and Business Vol 7, No 2 (2023): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v7i2.919

Abstract

The recent growth of beauty trends for facial and body care has gained a lot of attention. Furthermore, online reviews might make it easier for customers to purchase things. This makes the cosmetics industry grow rapidly, so their abilities must always be improved. Therefore, this study aims to test the influence of electronic word of mouth, celebrity endorsement, and brand attitude on purchase intention. This research is quantitative by taking 150 samples on consumers of Somethinc products in the Special Region of Yogyakarta. Sampling was carried out using a non-probability method and the sampling technique was purposive sampling. Data was collected through an online questionnaire link provided to responders. Data is analyzed using the SPSS application. According to the study's findings, the electronic word of mouth variable (X1) had a significant positive effect on brand attitude (Z). Furthermore, the celebrity endorsement variable (X2) had a significant positive effect on the brand attitude (Z), the brand attitude variable (Z) has a significant positive effect on the purchase intention (Y). Then, the electronic word of mouth variable (X1) had a significant positive effect on purchase intention (Y), and the celebrity endorsement variable (X2) had a significant positive effect on purchase intention (Y). In addition, the results of this study also showed that brand attitudes were able to act as a mediator in the influence of electronic word of mouth and celebrity endorsement on the purchase intentions of consumers of Something products in the Special Region of Yogyakarta.
Pengaruh Perceived Quality Dan Brand Image Terhadap Purchase Intention Yang Dimediasi Oleh Brand Equity (Studi Kasus Pada KFC Di Daerah Istimewa Yogyakarta) Henny Welsa; Agus Dwi Cahya; Rejeki Sekar Dwifa
Manajemen : Jurnal Ekonomi Vol. 5 No. 2 (2023): Manajemen : Jurnal Ekonomi Vol 5 No 2 November 2023
Publisher : Program Studi Ekonomi Manajemen Fakultas Ekonomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/manajemen.v5i2.1033

Abstract

Purchase intention atau niat beli merupakan suatu hal yang berkaitan erat dengan pembelian. Niat beli seseorang tersebut dipengaruhi oleh berbagai faktor seperti perceived quality, brand image, dan brand equity. Baik perceived quality, brand image, dan brand equity mempunyai peran masing-masing dalam mempengaruhi seseorang terhadap purchase intention. Berdasarkan pernyataan tersebut penulis melakukan sebuah penelitian dengan KFC sebagai objeknya. Adapun penelitian yang dilakukan bertujuan untuk mengetahui (1) apakah perceived quality berpengaruh terhadap purchase intention pada KFC yang ada di Daerah Istimewa Yogyakarta, (2) apakah brand image berpengaruh terhadap purchase intention pada KFC yang ada di Daerah IstimewaYogyakarta, (3) apakah perceived quality berpengaruh terhadap brand equity pada KFC yang ada di Daerah Istimewa Yogyakarta, (4) apakah brand image berpengaruh terhadap brand equity pada KFC yang ada di Daerah Istimewa Yogyakarta, (5) apakah brand equity berpengaruh terhadap purchase intention pada KFC yang ada di Daerah Istimewa Yogyakarta, (6) apakah perceived quality berpengaruh terhadap purchase intention yang dimediasi oleh brand equity, (7) apakah perceived quality berpengaruh terhadap purchase intention yang dimediasi oleh brand equity. Dalam penelitian ini menggunakan metode kuantitatif. Dimana data dalam penelitian berupa angka-angka yang diperoleh dari penyebaran kuesioner secara online. Adapun hasil dari penelitian menunjukkan bahwa variabel perceived quality, brand image, dan brand equity berpengaruh positif dan signifikan terhadap purchase intention. Selain itu perceived quality dan brand image berpengaruh positif dan signifikan terhadap brand equity. Serta brand equity mampu memediasi antara perceived quality terhadap purchase intention dan brand image terhadap purchase intention
Co-Authors Abdul Aziz Suryadi ADEFIA RAMADONA Adi Nugroho Adit Raditya Aditya Julita Sari Ahmad Alfian Ihsan Ahmad Alfian Ikhsan Aini Marthasari Alfiatul Maulida Alfiatul Maulida Alifia Lintang Dharmanisa Aminah Aminah Ananda Prasastiningrum Andika Febri Suryawan Anggoro Wisnu Aji Anis Aprillia Sari Annisa Widilia Rahmawati Anugrah Sepnu Utama Apriyanto, Ari Aramintha Jacinda Puteri Arista Fajar Ningsih Asfarina Zahrotul Jannah Atma Fadna Rinaja Bernadetta Diansepti Maharani Candra Melania T Catur Harjo Catur Harjo Cut Khairunnisa Dandi Rukmana Dedi Muhamad Deki Kurnia Dewi Palupi Diany Damayanti Dimas Martha Dimas Martha Kusuma Dwi Agung Kriswanto Dyko Utomo Eka Budiyati Epsilandri Septyarini Epsilandri Septyarini Epsilandry Setyarini Erlin Keniya Ardinaya Erni Dwijayanti F. B, Mahdanito Fadhilla Ajeng Aqdella Fadhilla Ajeng Aqdella Faris Arya Wiratama Fauzin Annisa Fery Budi Setiawan Fidiastuti, Fitri Fitri Fidiastuti Fransizka Ayu Kristiani Fransizka Ayu Kristiani Friska Airin Yusvita Arvianti Gendro Wiyono Hanifa Dewi Febriana Hartati Dwi Nawastuty Hasya Fatharani Heditri Rachmawati Heni Nur Amrina Henny Welsa Herman Setiawan Hesthi Setyawati Icca Nur Annisa Ida Bagus Nyoman Udayana Ignatius Soni Kurniawan Indriyana Septiani Jothsia Lianus Kadek Isna Karina Alviyanti Kurniawan Mukti Wibowo Kuyun Lindasari Laeli Choerun Nikmah Lisa Anis Sawitri Lukito Oki H Lusia Tria Hatmanti Hutami M. Jurais Ardiansyah Made Reyvaldo Mahda F. B. Mahdanito F. B Malinda Sarah Sukma Martha, Dimas Meita Lulut Widyastuti Muinah Fadhilah Muinah Fadhilah Nadia Utami Nadya Adelin Natalia Dewi Fendal Niken Mayrenda Nikmah, Laeli Choerun Nonik Kusuma Ningrum Nova Sari Dewi Novita Sari NOVITA WULANDARI Ocsalino Damare Ocsalino Damare Ocsalino Damare Oktarias Fatmawati Pandu Sinawung Jati Permaisita Tiara Suci Pira Maulida Pira Maulida Prahadhita Nerissa Putri Pramudita Annisa Ramadhani Prasetianto, Singgih Prawita, Dika Putri Dwi Cahyani Putri Dwi Cahyani, Putri Dwi Putri Mentari Prahastiwi Rafael Erasdio Rama Yanuar Aldi Ratih Kusumawardhani Rejeki Sekar Dwifa Renita Carla Ramadhani Retno Dwi Pangesti Retno Wulandari Richardus Mosa Leke Riky Artya S Risal Rinofah Risal Rinofah, Risal Rista Ridhowasti Putri Rita Purnama Sari Rizka Dwi Astuti Rizka Zulfiana Putri Rizky Andrian Rizqi Rukmana Putri Salsa Bella Larasati Sandy Khristian Santy Pujaraniam Selvi Wahyuningsih Septyarini, Epsilandri Sheli Marselina Br PA Sherfina Tabatini Evany Shinta Noriyah Singgih Prasetianto Singgih Preasetianto Sinta Oktaviyani Siti Sumartiah Sri Hermuningsih Sri Rahayu Syahril Asfiah N Titi Juliani Ummi Sangidah Utama, Anugrah Sepnu Utami, Putri Dewi Verawati Agustina Veryan Tejo Prabowo Vivin Yuwansa Wahyu Dea Endarwati Wahyu Yulianingsih Willis Gita Kinasis Wisnu Purnomo Wulan Probo Bintari Yuli Endar Yani