Erni Dwijayanti
Universitas Sarjanawiyata Tamansiswa

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Pengaruh Kualitas Pelayanan, dan Harga Terhadap Keputusan Pembelian (Studi Kasus Roti Bakar 97) Agus Dwi Cahya; Rizky Andrian; Renita Carla Ramadhani; Erni Dwijayanti
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 5, No 1 (2021): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v5i1.3444

Abstract

The purpose of this study is to find out the influence of service quality and price on the decision to purchase UMKM Roti Bakar 97. The variables used in this study were purchase decision variables as dependent variables, while independent variables were the influence of service quality and price. This type of research is descriptive research with quantitative approach. The subject of the study was consumers who had purchased UMKM Roti Bakar 97 products. Primary data was obtained from questionnaires from 58 respondents with purposive sampling. Then the data is analyzed using multiple linear regression analysis. The results of the study on the t test showed that the variable quality of service (X1) had no significant effect on the purchase decision (Y) with a significance value of 0.169 0.05 and a calculated t value of 1,395 t table 2,004; price variable (X2) has no effect on the purchase decision variable (Y) with a significance value of 0.173 0.05 and a calculated t value of 1,381 t table of 2,004. Based on the test results F service quality and price simultaneously influenced the purchase decision indicated by the significance value of 0.00 0.05
Pengaruh Intellectual Capital, CSR, dan GCG terhadap Kinerja Keuangan Perusahaan Manufaktur yang Terdaftar di BEI Periode 2015-2019 Erni Dwijayanti; Risal Rinofah; Pristin Prima Sari
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 4 No 2 (2022): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (393.999 KB) | DOI: 10.47467/alkharaj.v4i2.688

Abstract

The purpose of this study is to determine the influence of Intellectual Capital, Corporate Social Responsibility (CSR), and Good Corporate Governance (GCG) on financial performance in manufacturing companies listed on the IDX for the period 2015-2019. The variables used in this study are intellectual capital, corporate social responsibility (CSR), and good corporate governance (GCG) variables as dependent variables, while dependent variables are financial performance. This type of research is descriptive research with a quantitative approach. The subject of this study is a manufacturing company registered with the IDX for the period 2015-2019. Secondary data is obtained from the annual report of 9 companies with purposive sampling. Then the data is analyzed using multiple linear regression techniques. The results of the study with the t test showed that the variable Intellectual Capital (X1) had no significant effect on financial performance (Y) with a significance value of 0.169 > 0.05; Corporate Social Responsibility (X2) variables have a significant effect on financial performance (Y) with a significance value of 0.003 < 0.05; The Good Coporate Government (X3) variable has a significant effect on financial performance (Y) with a significance value of 0.026 < 0.05. Keywords: Intellectual Capital; Corporate Social Responsibility; Good Corporate Governance; Financial Performance