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p-Index From 2019 - 2024
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All Journal Advances in Global Economics and Business Journal
Varsha Ganatra
Vivekanand Education Society's College of Arts, Science and Commerce
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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A Study on the Winning Steps Maybank Undertake to Gain and Sustain Customers Rajesh Kumar Nair; Varsha Ganatra; Ooi Tian Xiang; Daisy Mui Hung Kee; Ooi Pei Ying; Teh Jing Xuan; Tan Sia Ling; Priyanka Sebastian; Uma Warrier; Amol Sanjay Karkare; Rupesh Sinha; Dian Pratama; A.A. Gde Satia Utama; Vinay Mehta
Advances in Global Economics and Business Journal Vol. 1 No. 2 (2020): Advances in Global Economics and Business Journal (AGEBJ)
Publisher : Global Academia Publisher

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Abstract

This study focuses on customer satisfaction factors. The purpose of this study is to examine the significant factors of the bank that can influence the satisfaction level of the customer. This study also presents how customers rate the factors according to their preferences and demographic factors. Maybank is the largest financial services group and the leading banking group in South East Asia. The goal of Maybank is to humanize financial services across Asia by providing people with access to financial services at reasonable terms and rates and to always be at the heart of the community.
Contributing Factors to Customer Loyalty in Fast-Food Restaurants: A Study of KFC Varsha Ganatra; Kok Ban Teoh; Nur Batrisyia Sapian; Daisy Mui Hung Kee; Nur Aqilah Mas Ud; Nur Darwisyah Zulkepli; Nur Farhah Fadhilah Mokhtar; Kavita Jaiswar
Advances in Global Economics and Business Journal Vol. 2 No. 2 (2021): Advances in Global Economics and Business Journal (AGEBJ)
Publisher : Global Academia Publisher

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KFC is known globally as one of the largest fast-food chains. It raises the issue of how they managed to survive years after years, although the fast-food industry's rivalry has grown rapidly with many leading brands in the market. For KFC to survive the severe competition, they need to retain the values that keep their loyal customers. This research aims to investigate the contributing factors to customer loyalty. A total of 100 respondents from Malaysia have participated in the survey. The results indicated that food quality, convenience, and price and value are the important factors that lead to customer loyalty. The findings may be useful for the management of KFC Malaysia to sustain their business through the competitive industry.
A Study on Consumer Behavior and Effect of Usage of Smartphone Amongst Undergraduate University Students Varsha Ganatra; Dwi Nita Aryani; Shiang Lan Low; Daisy Mui Hung Kee; Mahotari Madhusmithii; Maisarah Said; Mohamad Ali Imran; Manvi Poojary
Advances in Global Economics and Business Journal Vol. 2 No. 2 (2021): Advances in Global Economics and Business Journal (AGEBJ)
Publisher : Global Academia Publisher

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Abstract

This study aims to analyze the consumer (students) behavior towards smartphones and the positive or negative effect of smartphone usage by concentrating on academic performance. This study was conducted by distributing the questionnaire among undergraduate university students in India and Malaysia, consisting of 100 students (50 Indian and 50 Malaysian students). Based on the findings, time spent on smartphones and the motive for using smartphones are largely attributable to the daily productivity of students.
Co-Authors A.A. Gde Satia Utama Amol Sanjay Karkare Daisy Mui Hung Kee Dian Pratama Dwi Nita Aryani Kavita Jaiswar Kok Ban Teoh Mahotari Madhusmithii Maisarah Said Manvi Poojary Mohamad Ali Imran Nur Aqilah Mas Ud Nur Batrisyia Sapian Nur Darwisyah Zulkepli Nur Farhah Fadhilah Mokhtar Ooi Pei Ying Ooi Tian Xiang Priyanka Sebastian Rajesh Kumar Nair Rupesh Sinha Shiang Lan Low Tan Sia Ling Teh Jing Xuan Uma Warrier Vinay Mehta