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All Journal Advances in Global Economics and Business Journal
Amol Sanjay Karkare
CMS Business School, Jain (Deemed- To- Be University)
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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A Study on the Winning Steps Maybank Undertake to Gain and Sustain Customers Rajesh Kumar Nair; Varsha Ganatra; Ooi Tian Xiang; Daisy Mui Hung Kee; Ooi Pei Ying; Teh Jing Xuan; Tan Sia Ling; Priyanka Sebastian; Uma Warrier; Amol Sanjay Karkare; Rupesh Sinha; Dian Pratama; A.A. Gde Satia Utama; Vinay Mehta
Advances in Global Economics and Business Journal Vol. 1 No. 2 (2020): Advances in Global Economics and Business Journal (AGEBJ)
Publisher : Global Academia Publisher

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Abstract

This study focuses on customer satisfaction factors. The purpose of this study is to examine the significant factors of the bank that can influence the satisfaction level of the customer. This study also presents how customers rate the factors according to their preferences and demographic factors. Maybank is the largest financial services group and the leading banking group in South East Asia. The goal of Maybank is to humanize financial services across Asia by providing people with access to financial services at reasonable terms and rates and to always be at the heart of the community.
Co-Authors A.A. Gde Satia Utama Daisy Mui Hung Kee Dian Pratama Ooi Pei Ying Ooi Tian Xiang Priyanka Sebastian Rajesh Kumar Nair Rupesh Sinha Tan Sia Ling Teh Jing Xuan Uma Warrier Varsha Ganatra Vinay Mehta