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All Journal Jurnal Komunikasi Indonesian Journal of Dialectics MediaTor: Jurnal Komunikasi Edutech JURNAL DESTINASI PARIWISATA Jurnal Keperawatan Jiwa (JKJ): Persatuan Perawat Nasional Indonesia KOMUNIKATIF Jurnal Komunikasi Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Jurnal Kajian Komunikasi ProTVF: Jurnal Kajian Televisi dan FIlm J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung PRofesi Humas Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Jurnal Komunikasi Jurnal ASPIKOM Prosiding Magister Ilmu Komunikasi Jurnal Common Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Jurnal Manajemen Komunikasi Jurnal Keluarga Berencana Jurnal Ilmiah Permas: Jurnal Ilmiah STIKES Kendal Mediakom : Jurnal Ilmu Komunikasi Jurnal Patriot Acta Diurna: Jurnal Ilmu Komunikasi ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat Sadharananikarana: Jurnal Ilmiah Komunikasi Hindu Journal of Scientific Communication (JSC) Jurnal Visi Komunikasi International Journal of Media and Communication Research (IJMCR) Gandiwa Jurnal Komunikasi Communication Student Journal
Susanne Dida
Universitas Padjadjaran
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Veterinary Other

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Brand Equity Dalam Menghadapi Turbulensi Lingkungan Herzi Rahmatia Maulvi; Susanne Dida; Yanti Setianti
Jurnal Common Vol 6 No 2 (2022)
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/common.v6i2.7408

Abstract

Brand is a crucial part in a success of a business. The more well-known and consumed the brand is by people, the higher is its revenue. The success of a brand is often determined by the brand strength. However, despite the great effort by the company to strengthen the brand, sometimes there are unexpected environmental turbulences that no one can control. These turbulences could result in negative impact and potentially threaten the business. In addition, it could also negatively affect the brand position in the market. Based on previous literature study, it is suggested that brand equity can resist environmental turbulences. This article is written using a literature study method from various sources namely books, scientific journals and online-based information. The purpose of this writing is to analyze how brand equity can sustain brand from environmental turbulence. Keywords: Branding, brand equity, environmental turbulence
Brand Awareness pada Sensus Penduduk 2020 Lanjutan Muhammad Mulyadi Pane; Susanne Dida; Yanti Setianti
GANDIWA Jurnal Komunikasi Vol 2, No 2 (2022): Gandiwa Jurnal Komunikasi
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/g.v2i2.1310

Abstract

Sensus Penduduk 2020 Lanjutan merupakan kegiatan yang diselenggarakan BPS guna menyediakan indikator-indikator penting bagi SDGs dan RPJMN di bidang kependudukan. Partisipasi masyarakat dalam mendukung pelakanaan kegiatan Sensus Penduduk 2020 Lanjutan ini sangat besar artinya. Oleh karena Badan Pusat Statistik mengupayakan publisitas secara maksimal melalui media-media sosial guna mengedukasi masyarakat dan memberikan awareness terhadap pelaksanaan Sensus Penduduk 2020 Lanjutan. Penelitian ini dilakukan guna mengetahui gambaran awareness penduduk Kabupaten Buru terhadap Sensus Penduduk 2020 Lanjutan setelah banyaknya upaya-upaya BPS dalam mengedukasi masyarakat melalui media sosial. Penelitian ini menggunakan penelitian kuantitatif deskriptif dari hasil data yang dikumpulkan langsung dari masyarakat di Kabupaten Buru. Hasil dari penelitian menunjukkan bahwa sebagian besar masyarakat memiliki Brand Awareness yang tinggi terhadap Sensus Penduduk 2020 Lanjutan, sebagian lagi memiliki tingkat awareness yang sedang dan ada sebagian kecil yang memiliki awareness yang rendah.
Nation brand image and trust level of foreign citizens Trie Damayanti; Susanne Dida; Dadang Rahmat Hidayat; Sung Kyum Cho
PRofesi Humas Vol 7, No 1 (2022): PRofesi Humas Accredited by Kemenristekdikti RI SK No. 230/E/KPT/2022
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v7i1.38540

Abstract

The state is an organization with a power structure and the population as members of the state. The state itself is an entity that interacts with other entities that can consist of other countries and their inhabitants, rules, and products. Because of this, a country needs an identity that can distinguish the country from other countries. The identity of a country is not the same as the identity of a product because a country is bound by history and images attached to foreign citizens’ minds. This inherent image is usually used to form a nation’s brand image. This study aims to discover how Malaysia’s nation brand image contributes to the trust of foreign nationals visiting their country by using a constructivist qualitative approach as a research method. It turns out that the results of the study show that the most powerful thing in determining Malaysia’s brand image is not tourism promotion. As a country with an image of different cultures, Malaysia will use this potential to visualize its tourism promotion to keep those images stronger. However, the experience of Indonesian citizens in interacting with the Malaysian state, with infrastructure, state norms, and citizens, is a determinant of how Indonesian citizens perceive Malaysia. What is inherent in the results of the experience of interacting in Malaysia is what Indonesian citizens will convey to others. Therefore, a comprehensive strategy is needed to build a national brand image of Malaysia because what sticks in mind as an image of Malaysia in foreign nationals will show their trust in the country. 
Personal Branding KPH. Purbodiningrat Sebagai Anggota Dewan Perwakilan Rakyat Daerah Istimewa Yogyakarta Anggita Sarasati; Susanne Dida; Aat Ruchiat Nugraha
Sadharananikarana: Jurnal Ilmiah Komunikasi Hindu Vol 5 No 1 (2023)
Publisher : Program Studi Magister S2 Ilmu Komunikasi Hindu Institut Agama Hindu Negeri Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/sadharananikarana.v5i1.901

Abstract

Popularity does not guarantee that others will know the individual. One of the politicians is KPH Purbodiningrat, who was only considered to have taken advantage of the popularity and title he had as the advantage that he had as a mantu ndalem of the Yogyakarta Palace when he was a member of the DPRD-DIY. The purpose of this research is to discover the identity that KPH Purbodiningrat wants to show, the efforts made in building and maintaining personal branding, and the performance and achievements obtained while being a member of the DPRD-DIY. This research uses a post-positivistic paradigm with a qualitative approach and case study research type. The data obtained in this study were through observation, interviews, online data searches, and literature study. The result from this research is identity shown by KPH Purbodiningrat is that it still holds the cultural value of the privilege of Yogyakarta. It looks conservative because it keeps cultural values. However, this conservative's values can only be seen from his values ​​and ideology till he keeps. In carrying out activities and other activities, KPH Purbodiningrat can adapt to the environment and the times. His activities are cut up into online and offline, and the performance and achievements obtained by KPH Purbodiningrat are not only in the realm of members of the DPRD-DIY but also outside the role of members of the DPRD-DIY. The conclusion of this study conclude that the identity shown by KPH Purbodiningrat is as a member of the DPRD-DIY who has adaptive conservative. The advice given from the results of research in strengthening personal branding can emphasize the value of communicating messages by using jargon, as well as by utilizing social media. The consistency of messages must be the highlight and monitoring and evaluation of content and news in social media.
Pengaruh sikap, norma subjektif, dan persepsi kontrol perilaku terhadap kepuasan publik Scarlett Whitening Marwa Kautsar; Susanne Dida; Aat Ruchiat Nugraha
Comdent: Communication Student Journal Vol 1, No 1 (2023): Mei 2023
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/comdent.v1i1.48252

Abstract

Latar Belakang: Di tengah maraknya topik inklusivitas kecantikan, produk dengan klaim mencerahkan atau memutihkan kulit masih digandrungi publik. Tujuan: Mengetahui pengaruh sikap, norma subjektif, dan persepsi kontrol perilaku, terhadap kepuasan yang dimediasi oleh brand image Scarlett Whitening. Metode: Penelitian ini menggunakan Theory of Planned Behavior dengan metode kuantitatif dengan pendekatan deskriptif dan inferensial. Hasil: (1) Sikap berpengaruh terhadap brand image, di mana semakin tinggi keinginan untuk mencapai warna kulit cerah, maka semakin baik kesan untuk Scarlett Whitening, (2) norma subjektif berpengaruh negatif terhadap brand image, yakni ketika “memutihkan” semakin jarang digunakan sebagai fitur utama, maka brand image yang terbentuk pada Scarlett Whitening semakin baik, (3) persepsi kontrol perilaku berpengaruh terhadap brand image, di mana produk Scarlett Whitening dianggap sebagai produk yang mudah dijangkau sehingga brand image yang terbentuk menjadi baik, (4) brand image berpengaruh terhadap kepuasan, yakni semakin tinggi brand image maka semakin tinggi kepuasan, (5) sikap memiliki pengaruh terhadap kepuasan melalui brand image di mana mediasi bersifat semu, (6) norma subjektif tidak berpengaruh terhadap kepuasan melalui brand image, dan (7) persepsi kontrol perilaku memiliki pengaruh signifikan terhadap kepuasan Scarlett Whitening. Penting untuk menetapkan nama brand yang sesuai dengan citra yang diinginkan, serta mengadopsi strategi yang tepat untuk membangun brand image dan kepuasan secara berkelanjutan.
Co-Authors Aang Koswara Aat R. Nugraha, Aat R. Aat Ruchiat Nugraha Abdul Qayoum Safi Amelinda Vindrayani Fuad Anggita Sarasati Annisa Luthfiyyah Anton Surahmat Arif Rifqi Zaidan Asep Suryana Centurion Chandratama Priyatna Dadang Rahmat Hidayat Deddy Mulyana Eko Purnomo Elnovani Lusiana, Elnovani Emanuel S Leuape Evi Novianti Feliza Herison Feliza Zubair Firunika Intan Cahyani FX. Ari Agung Prastowo Hanny Hafiar Hazrat Shah Kayen Heru Ryanto Budiana Herzi Rahmatia Maulvi Hilda Sri Rahayu Jenny Ratna Suminar Jenny Ratna Suminar Jenny Ratna Suminar Jenny Ratna Suminar Juwono Tri Atmodjo Kairupan, Natasha Helena Khatol Shafiq Kholidil Amin Kokom Komariah Leuape, Emanuel S Lilis Puspitasari Luthfiyyah, Annisa Lyra Vellaniza Ferbita M. Arie Desman Marwa Kautsar Moh Faidol Juddi Muhammad Mulyadi Pane Natasha Putri Tumakaka Nikitamara Nikitamara Nisa Eka Nastiti Nugroho Ajie Hartono Nuryah Asri Sjafirah Nuryah Asri Sjafirah, Nuryah Asri Paramitha Wydaswari Pratiwi, Soraya Ratna Purwanti Hadisiwi Renata Anisa Retasari Dewi Rostika Yuliani Rumyeni Rumyeni Saleha Rodiah Sarah Isabella Silaban Setiyanti, Yanti Shafira Putri Citra Utami Siti Karlinah Soraya Ratna Pratiwi Sri Wahyuningsih Sri Wahyuningsih Sukarno Sung Kyum Cho Susie Perbawasari Syauqy Lukman Tine Silvana Titut Yuli Prihyugiarto Tri Atmodjo, Juwono Trie Damayanti Trie Damayanti Trie Damayanti Utami, Shafira Putri Citra Willia Yusup Hardy Yanti Setianti Yanti Setiyanti