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All Journal Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung Komunikasi : Jurnal Komunikasi JIKE : Jurnal Ilmu Komunikasi Efek Bitnet: Jurnal Pendidikan Teknologi Informasi Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Komunika: Journal of Communication Science and Islamic Dakwah Jurnal Abdimas Komunikasi dan Bahasa Jurnal Ilmu Komunikasi Dan Media
Iin Soraya, Iin
Universita Bina Sarana Informatika
Religion Humanities Computer Science & IT Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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PENGARUH PROMOSI DAN EKUITAS MEREK TERHADAP LOYALITAS KONSUMEN CIPAGANTI TRAVEL Soraya, Iin
Jurnal Komunikasi Vol 6, No 2 (2015): Volume VI Nomor 2, September 2015
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (697.469 KB) | DOI: 10.31294/jkom.v6i2.2462

Abstract

Customer loyalty can be said to be realized from the consumers know the product, the value of a product, the image of a product, a strong relationship from the consumer to the product by providing promotional and customer satisfaction with a product. Cipaganti Shuttle is a passenger service travel. Type of research is descriptive quantitative. Population rearch are consumer Cipaganti Travel branch BTC which amount to 235 person for day. Technique pulling sample applying for formula Solvin method, until sample commonly use amount to 70 respondent. Testing hypotheses using simple regression analysis linear, multiple regression analysis linear, Test f and t test is to determine. The result for Test f there is (1) a the promotion positive effect and significant on customer loyalty (2) a the brand equity positive effect and significant on customer loyalty (3) a the promotion and brand equity simultaneously have high significant positive effect on customer loyalty. Keywords: Promotion, Brand Equity, Consumer Loyalty, Cipaganti Travel.
Praktik Jurnalisme Konstruktif Pada Isu Dinasti Politik Di Pilkada 2020 (Analisis Framing Model Robert N Entman Dalam Berita Pilkada 2020 di CNN Periode 10-17 Desember 2020) Soraya, Iin; Putra, Jaqualine Pramanta; Syarief, Fauzi; Alif, M. Ismail
Jurnal Komunikasi Vol 12, No 1 (2021): Maret 2021
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jkom.v12i1.10078

Abstract

: Regional Head Elections held simultaneously in various regions in Indonesia. In 2020, the 2020 regional elections will take place on December 9, postponed from the original schedule due to the corona pandemic. However, the names of those who registered as candidates for regional leaders who have emerged are thought to have had kinship ties to state officials. Therefore it is necessary to control the press / media, in providing and making journalistic products that are in accordance with the performance, behavior and integrity of the pilkada participants. So for this reason, this study is intended to identify and describe the news frame using Robert N Entman's framing analysis as a constructive analytical model and to frame how constructive journalism practices in the issue of political discipline in the 2020 Pilkada at cnnindonesia.com. Meanwhile, the purpose of conducting this research is to describe the frame on the news of political dynasty issues on cnnindonesia.com. and To describe the practice of journalism in framing news on issues of political dynasties at cnnindonesia.com. The result of this research is the process of searching and gathering this news by browsing and searching on the web www.cnnindonesia.com, the core research intends to see the practice of constructive journalism in the news frame in the 2020 elections in reporting on issues of political dynasties. Converting on whether the news applies ethics in cover both side writing, by looking at the use of words and sentences that can make a negative indication in the 2020 elections.
Strategi Kreatif Menulis Advertorial Menggunakan Microsoft Word Ratna Kartika Sari; Iin Soraya
Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat Vol 2, No 2 (2019): Agustus 2019
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (908.615 KB) | DOI: 10.31294/jabdimas.v2i2.5890

Abstract

AbstrakAdvertorial merupakan jenis iklan yang dikemas dalam gaya jurnalistik dan ditulis dalam bentuk editorial atau artikel yang memuat informasi mengenai kegiatan perusahaan atau review keunggulan sebuah produk disertai fakta empiris dan informasi yang berguna. Tujuan penulisan iklan ini adalah untuk menyatukan berita dan pesan komersil, sehingga menjadikan alat pemasaran ini bersifat lebih kredibel dan efektif. Advertorial dapat digunakan untuk melakukan promosi aktivitas perusahaan maupun promosi produk, yang pada dasarnya berusaha menggiring pembaca untuk menyakini bahwa perusahaan atau produk tersebut memberikan manfaat, serta menjadi solusi bagi permasalahan yang mereka hadapi. Pelatihan penulisan advertorial yang diselenggarakan Fakultas Komunikasi dan Bahasa Universitas BSI bertujuan menambah pengetahuan dan ketrampilan peserta di bidang penulisan, khususnya advertorial. Hal ini akan mempermudah dan memperlancar urusan kedinasan maupun promosi produk-produk bagi yang mengelola usaha sendiri. Berdasarkan evaluasi terungkap, bahwa sebagian besar peserta belum pernah menggunakan komputer dalam kegiatan penulisan, baik dalam menulis informasi yang dipasang di papan pengumuman, surat menyurat, maupun menulis pesan promosi untuk produk-produk yang mereka jual. Peserta juga belum pernah secara khusus mengikuti pelatihan penulisan, baik untuk keperluan pribadi maupun kedinasan. Selain itu, peserta juga tidak mengenal advertorial sebagai salah satu sarana promosi yang bertujuan sama seperti iklan konvensional yang biasa ditayangkan di media massa. Namun, setelah mengikuti pelatihan, para peserta kini mampu melakukan penulisan menggunakan Microsoft Word, dan memadukannya dengan gambar-gambar yang tersedia di aplikasi tersebut. Selanjutnya, diharapkan peserta akan terus menerapkan dan meningkatkan ketrampilan menulis yang dimiliki agar dapat menghasilkan tulisan yang lebih menarik dan bervariasi, baik yang bersifat informatif maupun persuasif.   Kata Kunci: Strategi Kreatif, Iklan, Advertorial                                                                 Abstract Advertorial is a type of advertising in a journalistic style and written in an editorial or article form that contains information about company activities or reviews of qualities of a product along with empirical facts and beneficial information. Writing an advertorial aims to integrate news and commercial messages with the result that this marketing tool will be more credible and effective. An advertorial can be used to promote activities of a company as well as products, which basically attempts to lead readers to assume that the company or products provide benefits and a solution to the problems they face. An advertorial writing training organized by the Faculty of Communication and Language of BSI University intended to enhance knowledge and skills of participants in writing, especially an advertorial. This will simplify and accelerate the official charges and promoting products for those who manage their own businesses. Based on the evaluation, it was revealed that most participants have never used computers in writing information posted on bulletin boards, correspondence, as well as promotional messages for the products they sold. Participants also have never specifically participated in any writing training, either for personal and official purposes. Another fact is that participants are also unfamiliar with advertorial as a means of promotion that has the same goal as conventional advertising which usually broadcast in mass media. However, after the training, participants are now able to do the writing applied on Microsoft Word, then integrate it with images/figures on the application. Furthermore, it is expected that participants will keep on implementing and enhancing their writing skills to write more interesting and varied writings, both informative and persuasive.Keywords : Creative Strategy, Advertising, Advertorial
KONSTRUKSI MAKNA FASHION DALAM PENGGUNAAN MASKER DI INSTAGRAM Iin Soraya; Mareta Puri Rahastine; Ganjar Wibowo
J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung Vol 8, No 2 (2021): September 2021
Publisher : Lembaga Penelitian & Pengabdian Masyarakat Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (890.368 KB) | DOI: 10.31294/kom.v8i2.10738

Abstract

In the era of covid 19 masks have become a necessity in activities, the obligation to use masks for daily use, this makes masks more and more stylish. One of the fashion styles that creates fashion masks is Gerry Yo. Gerry's fashion masks are regularly uploaded on social media, namely Instagram. The photos of masks uploaded to Gerry Yo's account are a symbol that masks with various fashion patterns, accessories and styles are different from masks in general. By using sequins even to the Swarovski stone. The purpose of this study is to describe the construction of the meaning of fashion in the use of masks on Instagram. The theory used in this research is the theory of social reality construction, the paradigm used is the constructivism paradigm. The method used is descriptive qualitative with analytical knife using triangle meaning semiotics Charles Sanders Pierce Semiotics. The result of the research is that the reality that you want to build on the @gerryyoheadpiece instagram account creates a new culture with masks as fashion, using masks is still trendy. Furthermore, it is objective about the depiction of women using masks but still beautiful. Externalization describes the use of masks that used to be considered for health but this time for glamorous fashion. The meaning built on Instagram @gerryyoheadpiece is that masks can now express high social class for a woman.
Efek Media Sosial dalam Menciptakan “Borderless Communication” Pejabat Publik & Masyarakat (Analisis Komunikasi Interaksional Akun Instagram @ridwankamil) Andi Setyawan; Iin Soraya
Jurnal Komunikasi Vol 11, No 1 (2020): Maret 2020
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jkom.v11i1.7613

Abstract

Di era milenial ini, perkembangan teknologi telah membawa komunikasi melompat melampaui harapan masyarakat. Perkembangan media dengan munculnya media sosial, mampu meruntuhkan jarak, dan tembok dalam berkomunikasi. Hal inilah yang dimanfaatkan oleh Ridwan Kamil Sebagai pejabat public untuk edia komunikasi dengan para stakeholdernya. Penelitian ini akan melihat pola komunikasi interaksinal Ridwan Kamil di Instagram dan efek media dengan teori Schramm Wilbur. Pendekatan kualitatif dengan metode Analisa teks keritis. Pengambilan data melalui dokumentasi akun Instagram @ridwankamil. Berdasarkan hasil dan Analisa maka didapatkan fakta bahwa Ridwan Kamil dalam Instagramnya telah melakukan komunikasi interaksional dalam bentuk tanggapan terhadap komentar yang diberikan di dalam postingannya. Tanggapan yang diberikan dalam satu postingan rata-rata 1-3 tanggapan berdasarkan urgansi dan dampak yang mungkin hadir dari pemberian tanggapan tersebut. Perkembangan akun dengan pengikut lebih dari 11 juta ini merupakan contoh pejabat public yang berhasil membangun komunikasi interaksional kepada masyarakatnya.
Personal Branding Laudya Cynthia Bella Melalui Instagram (Studi Deskriptif Kualitatif Pada Akun Instagram @Bandungmakuta) Iin Soraya
Jurnal Komunikasi Vol 8, No 2 (2017): Vol. 8 No. 2, September 2017
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (436.87 KB) | DOI: 10.31294/jkom.v8i2.2654

Abstract

Abstrak - Trend para artis di Indonesia menjadi enterpreneur usaha kue, salah satunya adalah Laudya Cynthia Bella dengan produk Bandung Makuta. Bella selain membranding produk para artis juga melakukan kegiatan personal branding melalui media instagram. Tujuan dari penelitian ini adalah untuk mengetahui personal branding dan proses pembentuk Laudya Cynthia Bella melalui media sosial instagram. Hasil penelitannya adalah Bella membentuk personal branding dengam menggunakan fitur-fitur yang ada dalam instagram. Bentuk personal branding Bella melalui 8 konsep yaitu secara Spesialisasi: Bella asli dari sunda yaitu Bandung. Kepemimpinan: Bella sebagai pemimpin yang baik dan humble. Kepribadian: Bella memiliki sifat yang humble dan periang dan sederhana. Perbedan: Bella memiliki diferensiasi yaitu jiwa sosialisme. Terlihat: Bella selalu berpartisipasi dan terjun langsung memandu acara. Kesatuan: kepribadian yaitu baik, humble, humoris dan santai. Keteguhan: Bella tipe yang mengikuti perkembangan zaman. Nama Baik: citra yang positif dengan tidak membalas komentar haters. Kata kunci :  Personal Branding, Instagram, Laudya Cynthia Bella, Bandung Makuta
Strategi Kreatif Pesan Iklan Ladang Coffee Dalam Membangun Brand Image Sebagai CoffeeShop Khas Nusantara Iin Soraya
Jurnal Komunikasi Vol 9, No 1 (2018): Edisi Maret 2018
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (118.666 KB) | DOI: 10.31294/jkom.v9i1.3629

Abstract

Coffee activity is now a part of lifestyle, it is seen with the many emergence of coffee shop in Indonesia. Coffee shop offers a lot of coffee mix and modern concept, but Indonesia is one of the largest coffee producing countries. One of them is Coffee Field which gives different concept from other coffee shop that presents original Indonesian coffee with nuance nuance. But to win the Coffee Farm competition requires promotion through print ads in order to win the hearts of coffee consumers in Indonesia. The research used qualitative research approach, research type of descriptive qualitative analysis, by trying to interpret different research data. The object of this research is print advertisement of Rencong Coffee Field. Creative advertising advertising strategy print print Rencong Coffee Field is by using the big idea archipelago with the intention to highlight coffee and coffee shop typical of the archipelago is a coffee that comes from Indonesia and Coffee shop with the nuances of Indonesian culture. The type of attraction the message uses emotional appeal, because it does not directly display the product just the impression that represents the product. Strategy style of delivery of advertising messages Coffee Field is using the mood or image that evokes the atmosphere of the archipelago around the product. Keywords: Advertising Creative Strategy, Brand Image, Qualitative Descriptive Analysis
Retorika Visual dalam Human Interest Fotografi di Instagram Iin Soraya
Jurnal Komunikasi Vol 13, No 1 (2022): Maret 2022
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jkom.v13i1.12034

Abstract

The trend of the use of instragram for Instagram photographers as a medium to display the results of his work, the process of making messages by the photographer in a photo to the process of delivering messages to the audience creates a visual rhetoric. Visual rhetoric is used to describe or explain visual images. Visual rhetoric is usually found on human interest photos. The purpose of conducting this research is to find out visual rhetoric on human interest photography works on Instagram. This study uses a constructivist paradigm, with data analysis techniques based on rhetorical theory, data collection techniques namely observation, documentation, and literature study. The results of the study are: Through the description of visual rhetoric theory which focuses on the subject or content, that is the type of photographic Vernacular Photography that presents normal everyday situations with an amateur concept. The object in this photo is a human being with a variety of activities, one of them playing Meaning here is a symbolic of freedom and happiness. Textures and details in the image using the freezing technique which freezes the timing and move (action). The composition used by photographers is the leading lines, the lines that lead to the main object, the rope as a guiding line. The narrative element in this photo tells how with simplicity but can be happy. Besides human intervention which is where a picture of a person's life in all situations and moods that cause audience sympathy.
FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT MASYARAKAT JAKARTA DALAM MENGAKSES FORTAL MEDIA JAKARTA SMART CITY Iin Soraya
Jurnal Komunikasi Vol 6, No 1 (2015): Volume VI Nomor 1, Maret 2015
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (815.274 KB) | DOI: 10.31294/jkom.v6i1.2458

Abstract

Jakarta Smart City is Fortal media established by the Government of DKI Jakarta, standing a year more and more people of Jakarta who access the site. Increased access of the media is interesting to do a study to analyze the factors that influenced the interest of the public to access media Fortal Jakarta Smart City. This type of research is quantitative descriptive, with a survey approach. Processing data using SPSS software version 20. The population is people who attend volunteer Activity numbered 120 people. The total sample of 30 people, with a sampling technique accidental sampling. Hypothesis testing using linaer multiple regression analysis, the coefficient of determination, Test f and t test intended to determine the effect of independent variables on the dependent variable. The results of this research are based Convergence Attention, Curiosity, Motivation, Needs, Family, Infrastructure and Environmental simultaneously affect the interest. Keywords: Jakarta Smart City, Interests, Fortal Media
Reposisi Citra melalui Logo Baru Gojek Iin Soraya; Andi Setyawan
Jurnal Komunikasi Vol 11, No 2 (2020): September 2020
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jkom.v11i2.8367

Abstract

This study is entitled "Image Repositioning through the New Gojek Logo", the purpose of this study is to determine the image repositioning through the new Gojek logo, and to find out the logo process in shaping an image for a company. This study uses a constructivist paradigm, the method used in this study is qualitative, the method of analysis uses semiotics. The results of this study are the markers in the new Gojek logo are the outer circle and inner circle logo meaning one button for all. Now Gojek has services that are growing rapidly to 22 services. The ideology contained in this research is SOLVE (separate), that is strength. Ideology solv means that gojek is a strong company. The image reposition contained in this study is that Gojek has begun to position itself as a service company and super-app manager, besides that the round logo is likened to a power button as a meaning as power, namely a company that has great technology. Another meaning as a search symbol (search), in one application Gojek all life access or multifunctional application. Other meanings want to facilitate community life with technology, the button symbol emphasizes that Gojek is a solution in various situations that reflect consumers, partners and merchants contained in one application system.
Co-Authors Andi Setyawan Arina Muntazah Christifera Noventa Devy Putri Kussanti Dina Andriana Fauzi Syarief, Fauzi Fifit Fitriansyah Gan Gan Giantika Ikhwan Muchtar Nasir Jaqualine Pramanta Putra, Jaqualine Pramanta Jusuf Fadilah Keefe Rasendra Linujaya Samudra M. Ismail Alif, M. Ismail Mareta Puri Rahastine Ratna Kartika Sari Susilowati Susilowati Wibowo, Ganjar Widarti Widarti