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KEWAJIBAN TANGGUNG JAWAB SOSIAL PERUSAHAAN (CORPORATE SOCIAL RESPONSIBILITY) DI INDONESIA: ANTARA LEGAL OBLIGATION ATAU MORAL OBLIGATION Dani Amran Hakim; Dania Hellin Amrina
PRANATA HUKUM Vol 14 No 2 (2019): Juli
Publisher : Law Faculty of Universitas Bandar Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/pranatahukum.v14i2.79

Abstract

Corporate Social responsibility is the corporate social responsibility of the Community and the environment beyond economic responsibility. Corporate Social Responsibility is initially based on ethical and moral values, i.e. the company is considered unethical when enjoying great gains, while the environment is broken and the community is ignored or harmed by its rights. The implementation of CSR in Indonesia began at the time of Law No. 40 year 2007 about the limited liability company. However, the implementation of the CSR stipulated in Article 74 Act No. 40 year 2007 concerning the limited liability company shall cause inconsistency with the preceding provisions, as stipulated in article 1 Figure 3 of Law No. 40 year 2007 on Limited liability company. This is seen from the difference of basic concept to the social responsibility of the original social responsibility (moral obligation), as stated in article 1 Number 3 UUPT, become legal obligation (legal obligation) in article 74 Law number 40 year 2007 about the limited liability company. In addition, no provisions on sanctions for those who do not implement CSR in Law No. 40 year 2007 about the limited liability company also provide legal uncertainty in the implementation of CSR.
Empowerment of Sekar Transad Women Farmers Group in Bandar Agung Village Through Digital Marketing Training (Pedial) Agisti Tri'as Parawangzah; Dania Hellin Amrina; Dani Amran Hakim
Smart Society : Community Service and Empowerment Journal Vol 1, No 2 (2021): December 2021
Publisher : FOUNDAE (Foundation of Advanced Education)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (393.834 KB) | DOI: 10.58524/smartsociety.v1i2.34

Abstract

The development of the internet has influenced economic development. Therefore, it is necessary to understand business actors in implementing it. This community service activity is carried out in the form of training whose target is the Sekar Transad Women Farmers Group (KWT) regarding Digital Marketing (PEDIAL). The method used is to provide training to members of the Sekar Transad KWT, totaling 20 people, and held through the Zoom meeting application. As a result, KWT Sekar Transad members began to understand how to take good product objects, create attractive logo and packaging designs, and make sales using the Facebook and Instagram applications. In general, the basic capital owned by KWT Sekar Transad is quite good, then the potential for natural resources and village human resources is adequate, and the 4G internet network has reached various regions. Thus, the opportunity to apply the concepts described regarding PEDIAL is very possible. KWT members who take part in this training can alsp help other members or prospective business actors in running their business to make it easier and have a better impact.
Pengaruh Kualitas Produk, Fitur Produk dan Desain Produk Terhadap Keputusan Pembelian Produk Kosmetik Dalam Perspektif Manajemen Islam Devi Lestari; Asriani Asriani; Nur Wahyu Ningsih; Weny Rosilawati; Dania Hellin Amrina
REVENUE: Jurnal Manajemen Bisnis Islam Vol 3, No 1 (2022)
Publisher : Sharia Business Management UIN Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (83.277 KB) | DOI: 10.24042/revenue.v3i1.10321

Abstract

      In the times and technology makes business competition more advanced. It becomes an opportunity to introduce and maintain the product. The number of similar products makes a strategy to make it easier for consumers to choose the product they are looking for. With the development of consumers, consumer desires also develop where the purchase of a product is no longer a need but also a desire. The desire of consumers is not only to meet basic needs but also to problems with physical appearance, especially on the face, which is a beauty that is a top priority for users. The formulation of the problem in this research is whether product quality, product features, product design have a positive and significant effect on purchasing decisions? Then do product quality, product features, product design have a positive and significant effect on purchasing decisions for cosmetic products at the Kartika Aesthetic Beauty Clinic and Erha Bandar Lampung Beauty Clinic in an Islamic management perspective? This study aims to determine the effect of product quality, product features and product design on purchasing decisions for cosmetic products and to describe it in an Islamic management perspective.      This research uses descriptive quantitative method, which is a research method to examine a particular population or sample in order to test the hypothesis that has been set. The data collection techniques in the form of questionnaires and interviews. Sampling in this study by taking the Accidental Sampling technique. And this data collection method using a questionnaire given to 100 respondents each of 50 respondents and interviews with the Beauty Clinic.      The results of this test indicate that product quality has a positive and significant effect on purchasing decisions at the Kartika Aesthetic Beauty Clinic with a significant value of 0.014 0.05 and the Erha Beauty Clinic with a significant value of 0.025 0.05. Meanwhile, the product features at the Kartika Aesthetic Beauty Clinic with a significant value of 0.030 0.05 and the Erha Beauty Clinic with a significant value of 0.011 with a significant value 0.05. As well as product design at the Kartika Aesthetic Beauty Clinic with a significant value of 0.034 0.05 and the Erha Beauty Clinic with a significant value of 0.017 0.05. Based on data analysis, the conclusion of product quality, product features, and product design affects the purchasing decisions of cosmetic products at the Kartika Aesthetic Beauty Clinic and Erha Beauty Clinic in Bandar Lampung from an Islamic management perspective.