Articles
<![CDATA[Analisis Pengaruh Product Assortment dan Desain Kemasan Terhadap Minat Beli Pada UMKM Di Kota Bima ]]>
<![CDATA[iryanti wahyuni]]>;
<![CDATA[Sri Ernawati]]>
<![CDATA[ Widya Cipta - Jurnal Sekretari dan Manajemen Vol 4, No 1 (2020): Maret 2020 ]]>
Publisher : <![CDATA[Universitas Bina Sarana Informatika ]]>
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DOI: 10.31294/widyacipta.v4i1.7815
<![CDATA[Penelitian ini bertujuan untuk menguji pengaruh product assortment dan desain kemasan terhadap minat beli pada UMKM di Kota Bima. Penelitian ini menggunakan desain penelitian survei pada responden dengan menyebarkan kuesioner kepada konsumen pada UMKM di Kota Bima.Populasi penelitian ini adalah konsumen UMKM di Kota Bima yang jumlahnya tidak bisa diukur dengan pasti (unknown population).Sampel dalam penelitian ini berjumlah 50 responden menggunakan teknik purposive sampling.Teknik pengumpulan data menggunakan kuesioner dengan skala Likert, yang masing-masing telah diuji dan telah memenuhi persyaratan validitas dan reliabilitas.Analisis data menggunakan regresi linier berganda dan pengujian hipotesis menggunakan uji signifikansi parsial (uji t). Hasil analisis regresi linier berganda dengan SPSS versi 20 menunjukan bahwa product assortment tidak mempunyai pengaruh positif dan signifikan terhadap minat beli pada UMKM di Kota Bima, dan desain kemasan mempunyai pengaruh positif dan signifikan terhadap minat beli pada UMKM di Kota Bima.]]>
<![CDATA[PENGARUH PROMOSI DAN INOVASI PRODUK TERHADAP LOYALITAS MEREK (STUDI KASUS PADA ROKOK SAMPOERNA AMILD DI KOTA BIMA) ]]>
<![CDATA[Sri Ernawati]]>
<![CDATA[ Jurnal Mitra Manajemen Vol 2 No 2 (2018): Jurnal Mitra Manajemen Edisi Maret ]]>
Publisher : <![CDATA[Kresna Bina Insan Prima ]]>
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DOI: 10.52160/ejmm.v2i2.75
<![CDATA[Penelitian ini bertujuan untuk mengetahui: (1) pengaruh Promosi terhadap loyalitas Merek rokok Sampoerna AMild di Kota Bima, (2) pengaruh Inovasi Produk terhadap loyalitas merek rokok Sampoerna AMild di Kota Bima, (3) pengaruh Promosi dan Inovasi Produk terhadap loyalitas Merek rokok Sampoerna AMild di Kota Bima. Jenis penelitian yang digunakan adalah asosiatif. Penelitian ini di lakukan di Kota Bima mulai tanggal 1 Maret 2017 - 31 Juli 2017. Populasi dalam penelitian ini adalah seluruh konsumen rokok Sampoerna AMild di Kota Bima. Teknik pengambilan sampel yang digunakan adalah Purposive sampling dengan 100 responden. Teknik analisis data yang digunakan yaitu analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa: (1) Promosi berpengaruh positif dan signifikan terhadap loyalitas merek rokok Sampoerna AMild di Kota Bima, (2) Inovasi Produk berpengaruh positif dan signifikan terhadap loyalitas merek rokok Sampoerna AMild di Kota Bima, (3) Promosi dan Inovasi Produk berpengaruh positif dan signifikan secara simultan terhadap loyalitas merek rokok Sampoerna AMild di Kota Bima.]]>
<![CDATA[ANALISIS PENGARUH PERKEMBANGAN PASAR MODERN TERHADAP KEBERLANGSUNGAN PASAR TRADISIONAL TENTE WOBA KAB. BIMA ]]>
<![CDATA[Syahrul dan Sri Ernawati]]>
<![CDATA[ JOURNAL SCIENTIFIC OF MANDALIKA (JSM) Vol. 2 No. 8 (2021): Agustus ]]>
Publisher : <![CDATA[Institut Penelitian dan Pengembangan Mandalika Indonesia (IP2MI) ]]>
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DOI: 10.36312/ jsm.v2i8.402
<![CDATA[Currently, the development of the shipping service industry has increased quite rapidly. The era of globalization requires humans to have high mobility. One service industry that is also experiencing dynamics in its development is goods delivery services. In the tight competition in the shipping service business, entrepreneurs are required to make breakthroughs to achieve customer satisfaction, including by providing improved service quality, providing various facilities, and setting prices that are appropriate to achieve consumer satisfaction. This study aims to determine the analysis of customer satisfaction at the j & t service company. This research uses a quantitative approach with a survey method, while this type of research is a descriptive study. The population in this study are consumers who have used the services of j & t, the number of samples taken in this study were 96 respondents. The research instrument used a questionnaire with a Likert scale. The data analysis used is validity test, reliability test, statistical analysis test (One-Sample Statistics, One-Sample Test). To test the effect between variables using SPSS (Statistical Service Product Solutions) version 23.00. Based on the results of the one-sample t-test on J&T Kota Bima it is said to be not good because it is less than 70%, which means that customer satisfaction on J&T services is not in accordance with consumer desires.]]>
<![CDATA[PENGARUH IKLAN, KEPERCAYAAN MEREK DAN CITRA MEREK TERHADAP MINAT BELI KONSUMEN PENGGUNA HANDPHONE OPPO DI KOTA BIMA ]]>
<![CDATA[NURIDA NATSIR]]>;
<![CDATA[SRI ERNAWATI]]>
<![CDATA[ Jurnal Ilmiah Manajemen "E M O R" Vol 4, No 1 (2020): Juni ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Luwuk Banggai ]]>
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DOI: 10.32529/jim.v4i1.506
<![CDATA[This study aims to determine whether the advertising variables, brand trust and brand image partially and simultaneously affect Oppo Mobile Consumer Interest of buying in the City of Bima. This study uses survey design on respondents by distributing questionnaires to 96 people. The population in this study is not measurable (Unknown population). The sample was 96 people with accidental sampling technique. data collection using a questionnaire with a Likert scale, observation, literature study . Data analysis using the validity test, reliability test, multiple linear regression, t test and F test using SPSS 20.00. The results show that Advertising (X1) influences Consumer Purchase Interest, Brand Trust (X2) does not affect Buy Interest, Brand Image (X3) influences Consumer Buying Interest and together Advertising (X1), Brand Trust (X2), Brand Image (X3) influences Interest of Buying]]>
<![CDATA[PENGARUH KARAKTERISTIK PEKERJAAN TERHADAP SEMANGAT KERJA PEGAWAI PADA BADAN PERENCANAAN DAN PEMBANGUNAN DAERAH ( BAPPEDA ) KOTA BIMA ]]>
<![CDATA[M. Fuadin]]>;
<![CDATA[Sri Ernawati]]>
<![CDATA[ Bussman Journal : Indonesian Journal of Business and Management Vol. 2 No. 2 (2022): Bussman Journal | Mei - Agustus 2022 ]]>
Publisher : <![CDATA[Gapenas Publisher ]]>
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DOI: 10.53363/buss.v2i2.64
<![CDATA[This type of research is associative with a quantitative approach. The population in this study was 51 people, with a sampling technique using purposive sampling based on certain criteria. the sample in this study were 38 respondents. Data collection includes observation, questionnaires, documentation and literature study using a Likert scale. using data analysis techniques in the form of validity test, reliability test, simple linear regression analysis test, simple coefficient of determination test, simple correlation coefficient test, and t test. The results of this study indicate that the variable work characteristics affect employee morale At The Regional Planning And Development Agency (BAPPEDA) Bima City]]>
<![CDATA[The Effect of Word of Mouth (WOM) on Purchasing Decision of Region Exclusive Fabric of West Nusa Tenggara Province (Case Study on Sasambo Fabric in Bima City) ]]>
<![CDATA[Sri Ernawati]]>;
<![CDATA[Muhajirin Muhajirin]]>;
<![CDATA[Ismunandar Ismunandar]]>
<![CDATA[ JURNAL TERAPAN MANAJEMEN DAN BISNIS Vol 4, No 2 (2018): Volume 4 Number 2 (2018) ]]>
Publisher : <![CDATA[STKIP Singkawang ]]>
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DOI: 10.26737/jtmb.v4i2.823
<![CDATA[Word of mouth (WOM) become an important part in marketing studies considering that communication in Word of mouth (WOM) is able to influence the consumer. Word of mouth (WOM) is capable of spreading rapidly when the individual who is spreading it also has a wide network. This study aims to (1) to find out and analyze the positive and significant effect of Word of Mouth (WOM) on purchasing decision of region-exclusive fabric of West Nusa Tenggara Province (case study on Sasambo fabric in Bima City), (2) to give an input of thought to sasambo fabric manufacturer in Bima Town to implement the marketing strategy that does not rely on high cost but what is required is loyal consumer, so that the quality of sasambo fabric is must be upgraded and has more variety in motif. The research is conducted in Bima town for 2 months from Mei to June 2018. The population of this research is all of the people in Bima who bought and used Sasambo cloth with a number of samples are 96 people and technique of sampling is purposive sampling. The technique of Data analysis used is a simple linear regression analysis by using the equation, i.e: Y = a +bx. The result variable statistic test of WOM achievement point in the amount of 17.541 with table point in the amount of 1,985 (17.541 ˃1,985), then, so Word of Mouth (WOM) has a positive and significant effect on purchasing decision of region-exclusive fabric of West Nusa Tenggara province (Case Study on Sasambo Fabric in Bima City).]]>
<![CDATA[PENGARUH LOGISTIK SERVIC E QUALITY TERHADAP KEPUASAN KONSUMEN PADA PRODUK CV CAHAYA MULIA DI KOTA BIMA ]]>
<![CDATA[Imran Imran]]>;
<![CDATA[Sri Ernawati]]>
<![CDATA[ PELITA JURNAL PENELITIAN DAN KARYA ILMIAH Vol 20 No 2 (2020): Juli - Desember ]]>
Publisher : <![CDATA[UNIVERSITAS ISLAM SYEKH - YUSUF TANGERANG ]]>
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DOI: 10.33592/pelita.Vol20.Iss2.795
<![CDATA[Penelitian ini bertujuan mencari pengaruh logistik service quality terhadap kepuasan konsumen pada produk CV Cahaya Mulia di Kota Bima, menggunakan motode survey dengan menyebarkan kuesioner kepada konsumen yang pernah membeli produk dari CV Cahaya Mulia Kota Bima. Jumlah sampel 100 orang dengan teknik purposive sampling dalam menentukan respondenhya. Penggumpualan data dengan menggunakan observasi, kuesioner dan studi pustaka. Analisis data menggunakan regresi linear sederhana dengan SPSS 20.00. Hasil yang diperoleh dalam penelitian ini yaitu logistik service quality berpengaruh terhadap kepuasan konsumen pada produk CV Cahaya Mulia di Kota Bima]]>
<![CDATA[PENGARUH ETNOSENTRISME DAN PRODUCT KNOWLEDGE TERHADAP MINAT BELI PRODUK TEMBE MEE DONGGO ]]>
<![CDATA[Sri Ernawati]]>
<![CDATA[ Distribusi - Journal of Management and Business Vol. 7 No. 2 (2019): Distribusi, September 2019 ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Mataram ]]>
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DOI: 10.29303/distribusi.v7i2.92
<![CDATA[The aims of this research are: (1) to know and analyze about etnosentrisme of positive and significance effect of product “Tembe Mee Donggo”. (2) to know and analyze about product knowledge in positive and signicance effect of product “Tembe Mee Donggo”. (3) to know and analyze about etnosentrisme and product knowledge of positive or significance effect of product “Tembee Mee Donggo”. the special aim of this research was to give positive input for weaver of “Tembe Mee Donggo” and for conserved this local product and for government, to give support in morale and material for development of product “Tembee Mee Donggo”. The use of method in this research is using associative method. Location of this research in Bima district, especially in Donggo. The population of this research is all the people in Donggo, who ever used and bought of “Tembe Mee Donggo”. the technique of sampling is using purposive sampling with 50 respondence. The technique of data is analyzed multiple regression linear. The results of the research are: (1) etnosentrisme has positive and significance effect of product “Tembee Mee Donggo”. (2) the product knowledge has positive and significance effect of product “Tembe Mee Donggo”. (3) etnosentrisme and product knowledge has similarity positive and significance effect of product “Tembe Mee Donggo”.]]>
<![CDATA[The Effect of Removal of Baggage Facilities on Customer Satisfaction at Wings Air ]]>
<![CDATA[Satriyadin faisal]]>;
<![CDATA[Sri Ernawati Zunaidin]]>
<![CDATA[ Journal of Business and Management Review Vol. 2 No. 5 (2021): (Issue-May) ]]>
Publisher : <![CDATA[Profesional Muda Cendekia Publishing ]]>
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DOI: 10.47153/jbmr25.1372021
<![CDATA[Satisfying consumer needs is the desire of every company. Apart from being an important factor for the company's survival, satisfying the needs of consumers can increase its advantage over the competition. Consumers who are satisfied with products and services tend to buy back products and reuse services when the same needs reappear at a later date. This study aims to determine the effect of removal of baggage facilities on customer satisfaction on Air Wings Airline. This research uses a quantitative approach with a survey method. This study uses a quantitative approach with a survey method, while this type of research is categorized as a causal research. The population in this study are consumers who have used air flight services using wing air, the number of samples taken in this study were 50 respondents with the sampling used in this study was purposive sampling. The research instrument used a questionnaire with a Likert scale. Data analysis used simple linear regression, partial test with t test. To test the effect between variables using SPSS (Statistical Service Product Solutions) version 23.00. The results showed that the elimination of baggage facilities had a positive and significant effect on customer satisfaction on the Air Wings airline]]>
<![CDATA[PENGARUH ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK UMKM DI KOTA BIMA ]]>
<![CDATA[Sri Ernawati dan M. Syukur Dwiriansyah]]>
<![CDATA[ JOURNAL SCIENTIFIC OF MANDALIKA (JSM) Vol. 2 No. 10 (2021): Oktober ]]>
Publisher : <![CDATA[Institut Penelitian dan Pengembangan Mandalika Indonesia (IP2MI) ]]>
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DOI: 10.36312/ jsm.v2i10.472
<![CDATA[Atribut produk merupakan salah satu hal penting yang perlu diperhatikan oleh perusahaan. Mengelola atribut produk dengan baik merupakan salah satu cara yang paling penting untuk menarik minat konsumen dalam keputusan pembelian produk. penelitian Penelitian ini bertujuan untuk mengetahui pengaruh Atribut produk terhadap Keputusan pembelian Produk UMKM di Kota Bima. Jenis Penelitian ini merupakan penelitian asosiatif. Populasi pada penelitian ini adalah seluruh konsumen yang pernah membeli Produk UMKM di Kota Bima. Sampel yang digunakan adalah 100 orang dengan teknik ini pengambilan sampel yang digunakan dalam penelitian ini adalaha Purposive Sampling. Untuk menguji pengaruh antar variabel menggunakan SPSS (Statistical Service Product Solutions) versi 20.00 Teknik analisis data menggunakan uji regresi linier sederhana. Hasil penelitian menunjukan Atribut Produk berpengaruh terhadap Keputusan Produk UMKM di Kota Bima.]]>
