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Journal : Journal of Information Systems and Informatics

APPLICATION OF NAIVE BAYES CLASSIFIER ALGORITHM IN DETERMINING NEW STUDENT ADMISSION PROMOTION STRATEGIES Ahmad Haidar Mirza
Journal of Information System and Informatics Vol 1 No 1 (2019): Journal of Information Systems and Informatics
Publisher : Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/journalisi.v1i1.2

Abstract

Data Mining is a process that uses statistical techniques, mathematics, artificial intelligence, machine learning to extract and identify useful information and related knowledge from large databases. Data mining is the process of finding new patterns in data by filtering large amounts of data. Data mining uses pattern recognition technology that is similar to statistical techniques and mathematical techniques. The patterns found can provide useful information for generating economic benefits, effectiveness and efficiency. Algorithm Naive Bayes Classifier is one method of data mining that can be used to support effective and efficient promotion strategies. The Naive Bayes Classifier algorithm is used to predict the interest of the study based on the calculations performed. The data used are new student registration data from 2014 until 2016 at Bina Darma University. The results of this study are new models that are expected to provide important information can be used to assist the Marketing Team of Bina Darma University Palembang in policy making and implementation of appropriate marketing strategy. The results obtained are expected to help to support the promotion strategies that impact on the effectiveness and efficiency of promotion and increase the number of new students who will register.
Usability Testing of Senjang Muba Application Using System Usability Scale Ahmad Haidar Mirza; Dedi Irawan
Journal of Information System and Informatics Vol 2 No 2 (2020): Journal of Information Systems and Informatics
Publisher : Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/journalisi.v2i2.73

Abstract

Aspek penting pengukuran kualitas aplikasi adalah usability. Tingkat usability dapat menentukan sejauh mana sebuah produk atau layanan dapat digunakan pengguna untuk mencapai tujuannya dan seberapa mudah dalam menggunakan antarmuka aplikasi tersebut. Aplikasi dengan tingkat usability yang tinggi biasanya akan memiliki pengguna yang banyak dan setia. Begitu juga sebaliknya, jika tingkat usability suatu aplikasi rendah pada akhirnya akan ditinggalkan oleh pengguna dan beralih ke aplikasi lain. Pada penelitian ini, aplikasi yang akan di analisa adalah aplikasi layanan pengaduan masyarakat di Kabupaten Musi Banyuasin yang bernama Aplikasi Saluran Elektronik Layanan Jaring Aspirasi dan Aduan Warga Musi Banyuasin atau Senjang Muba. Aplikasi ini menyediakan form untuk diisi oleh masyarakat yang ingin membuat pengaduan. Pengukuran usability melibatkan pengujian langsung pada sampel pengguna. Penelitian ini juga menggunakan kuesioner yang mengacu pada Standard Usability Questionnaires, yaitu System Usability Scale (SUS)