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Mistifikasi Jalinan Komunikasi Pada TVC Air Minum Dalam Kemasan Irwanto Irwanto; Laurensia Retno Hariatiningsih; Dito Anjasmoro Ningtyas
Jurnal Komunikasi Vol 13, No 1 (2022): Maret 2022
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jkom.v13i1.11522


Abstract - This is a study that reveals how mystification is packaged using the narrative of mother-child communication in the Mother's Day version of the Aqua branded beverage product advertisement. The mother's day version of Aqua's advertising communicator takes advantage of the nature of a mother who always loves and protects, especially to her children and the momentum is released to coincide with the events of Mother's Day. This study uses a qualitative approach by using a critical paradigm. then analyze the sign of communication used in advertising by using Barthes semiotics. The unit of analysis is taken purposively and in the form of audio, visual and text. Barthes' idea about the relation between signifier, sign and then the meaning of denotation, connotation and myth led researchers to a finding that advertising communicators perform mystification very subtly. There is a personification of Aqua water as if it has love and protection like a mother The construction process carried out by Aqua advertising communicators is also a myth. Next, he packs the scene of the child's communication relationship with his parents as his denotative aspect and the scene of giving gifts as the connotation of the gimmick he uses. In this study, it was also found that capitalism cannot be separated from the ideology that underlies the communicators of the Mother's Day version of Aqua advertising to do mystification.Keywords : Mystification, Advertising, Capitalist, Construction, Semiotics
Makna Karikatur Cover Majalah Tempo Edisi September 2019 Studi Semiotika Roland Barthes Dito Anjasmoro Ningtyas; Haikal Haikal; Yogi Ariska; Eddy Kusnadi
Jurnal Media Penyiaran Vol. 3 No. 01 (2023): Juni (2023)
Publisher : LPPM UBSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (765.238 KB) | DOI: 10.31294/jmp.v3i01.1934


The tempo magazine is one example of mass media that is much in demand by the public. The contents are interesting, making the magazine still exist today. The widespread use of caricature drawings on uncover ethical magazine covers raises polemic for the public, but also to find caricature meaning on the cover of the September 16, 2019 edition of Tempo, to uncover what the purpose of using pictures or messages to look for is to create a magazine cover, research methods used is qualitative with Roland Barthes theory where Roland Barthes theory discusses semiotics and myths. One of the results of this research is the balanced tempo magazine in conveying the conclusions of a story. It is hoped that the magazine will continue to be consistent in presenting balanced and factual data.