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All Journal Komunikasi : Jurnal Komunikasi JIKE : Jurnal Ilmu Komunikasi Efek
I Ketut Martana
ASM BSI Bandung
Computer Science & IT Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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PENGARUH PERSONAL SELLING TERHADAP KEPUTUSAN PEMBELIAN PRODUK ES BATU PADA PT. AGRONESIA DIVISI INDUSTRI ES SARIPETOJO BANDUNG Intan Kurniawan; I Ketut Martana
Jurnal Komunikasi Vol 8, No 2 (2017): Vol. 8 No. 2, September 2017
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (297.645 KB) | DOI: 10.31294/jkom.v8i2.3184

Abstract

every company will go through any means to increase sales by encouraging poensial consumer to speed up their purchasing decision. Puchase desicion is an act of potential consumer to decide to buy or not a product that is being offered. Ice Cube Industry Division in PT. Agronesia Saripetojo, Bandung branch has considered marketing communication factor that influence purchashing decision, one of them is personal selling activities. This research aimed to determine the effect of  personal selling’s on  ice cube purchasing desicion at PT Agronesia. The proposed hypothesis shows a significant personal selling impact on purchasing desicion’s. The research used  survey method with  sample  of 70 people as respondent. The type of this research’s explanatory research, the data are compiled through the distribution of questioner using the likert scale. The data analisis method used is pearson colerations, simple and multiple linier regression using the SPSS 21 program. This research concluded that there is a significant impact of personal selling on perchasing decision.  Key Word : Personal selling, Purchasing decision
KOMODIFIKASI PROGRAM BERITA LIPUTAN 6 PAGI SCTV Dina Andriana; Widarti Widarti; I Ketut Martana
JIKE: Jurnal Ilmu Komunikasi Efek Vol 2 No 1 (2018): DESEMBER
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v2i1.486

Abstract

Commodification was carried out by the editor as an effort to maintain the existence of an event program, this was also done by the editor of Liputan 6 Pagi, SCTV. The research method used is a case study. Data collection methods used are interviews, and literature studies with qualitative analysis using the theory of Political Media Politics by Vincent Mosco. This study also revealed that there is a news commodification on the news that is broadcast. Commodification of audiences is done in packaging news by paying attention to the interests of the audience. The types of workers who intersect with media workers, but media workers get comfort and job satisfaction, which may be unwittingly capable and maximally utilized by SCTV. Keywords: Commodification, News Program, Editor, Liputan 6 Pagi, SCTV.
Co-Authors Dina Andriana Intan Kurniawan Widarti Widarti