Garuda - Garba Rujukan Digital

Analisis Perbandingan Pengungkapan Dan Pelaksanaan Corporate Social Responsibility Terhadap Pt.Bank Negara Indonesia (Study Kasus pada PT.Bank Negara Indonesia) Farida Efriyanti; Sarah Genevine; Riswan RISWAN
Jurnal Akuntansi dan Keuangan Vol 3, No 2 (2012): September
Publisher : Universitas Bandar Lampung (UBL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/jak.v3i2.234

This study aims to analyze the comparative disclosure and implementation of Corporate Social Responsibility Bank Negara Indonesia. This study was conducted to analyze how Bank Negara Indonesia, said corporate social responsibility. This study uses a case study of sustainable annual report of Bank Negara Indonesia. Results of this study indicate that social responsibility disclosure in accordance with Bank Negara Indonesia implementation.

Analisis Kinerja Keuangan Sebagai Dasar Investor Dalam Menanamkan Modal Pada PT. Bukit Asam,TBK (Study Kasus pada PT. Bukit Asam,TBK) Farida Efriyanti; Retno Anggraini; Yunus Fiscal
Jurnal Akuntansi dan Keuangan Vol 3, No 2 (2012): September
Publisher : Universitas Bandar Lampung (UBL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/jak.v3i2.236

Researchers conducted the study on PT. Bukit Asam Tbk, a company engaged in coal. In running the business of PT. Bukit Asam Tbk facing problems in measuring the achievements of the company based on the financial ratios of liquidity, solvency, activity and profitability. Over the last three years ie during the years 2009-2011. Rumussn problem is: "whether the financial performance affects investor in menananmkan mdal on PT.Bukit Acid, Tbk"? The purpose of this study the researchers did was to analyze the performance of keuanagn as the investor base to invest in PT.Bukit Acid, Tbk. Based on the analysis conducted by the authors, financial performance PT.Bukit Acid, Tbk terms of the ratio of liquidity, solvency, activity and profitability over the last three years increased. Suggestions submitted by the author is to maintain and improve the companys financial performance PT.Bukit Asam Tbk enable companies to more forward.

Analisis Strategi Pemasaran dalam Meningkatkan Volume Penjualan pada PT. Sangga Buana Seputih Banyak Lampung Tengah Farida Efriyanti; Olivia Wijaya
Jurnal Manajemen dan Bisnis Vol 6, No 2 (2016): April
Publisher : Universitas Bandar Lampung (UBL)

Kegiatan pemasaran selalu berkaitan dengan strategi pemasaran untuk meningkatkan volume penjualanya. Seperti halnya yang di alami PT. Sangga Buana yang merupakan salah satu perusahaan yang bergerak dalam bidang industri tepung tapioka. Sebagai perusahaan yang berorientasi laba maka perusahaan melaksanakan kebijaksanaan perusahaan bauran pemasaran yang meliputi produk, harga, promosi dan distribusi.PT. Sangga Buana yang beralamat di kampung Sangga Buana – SB 12 Seputih Banyak Lampung Tengah. Perusahaan tepung tapioka ini didirikan pada tanggal 25 Juli 1965. Masalah yang dihadapi oleh PT. Sangga Buana pada tahun 2012 – 2013 adalah PT. Sangga Buana mengalami kenaikan total penjualan tepung tapioka tahun 2012 ke 2013 namun setiap bulannya volume penjualan selalu berfluktuasi dengan presentase penjualan tahun 2012 sebesar -9.55% dan pada tahun 2013 presentasenya meningkat menjadi 19.52%. Pemasalahan yang dihadapi adalah “Apakah strategi pemasaran yang dilakukan perusahaan sudah tepat dalam meningkatkan penjualan tepung pada PT. Sangga Buana Seputih Banyak Lampung Tengah?” Tujuan penulisan skripsi ini adalah untuk mengetahui strategi pemasaran yang dilakukan oleh PT. Sangga Buana Seputih Banyak Lampung Tengah dalam memasarkan produk tepung tapioka. Berdasarkan permasalahan tersebut diatas, maka diajukan hipotesis yaitu : “Strategi Pemasaran yang dilakukan oleh PT. Sangga Buana belum tepat”. Alat analisis yang digunakan untuk menganalisis permasalahan yaitu analisis SWOT dan Matrik BCG.Berdasarkan hasil pembahasan diperoleh kesimpulan hasil pengkombinasian strategi SWOT yaitu strategi SO, strategi WO, strategi ST dan strategi WT untuk mengetahui faktor internal maupun faktor eksternal perusahaan, yang menunjukan bahwa PT. Sangga Buana belum melaksanakan strategi pemasaran dengan tepat. Analisis BCG diperoleh nilai tingkat pertumbuhan pasar tahun 2013 sebesar 13% sedangkan untuk perhitungan pangsa pasar relatif diperoleh nilai sebesar 1.01. Hal ini menunjukan bahwa PT. Sangga Buana berada pada kuadran I yaitu daerah tanda Tanya (Question Mark) . Dalam matrik BCG hal ini berarti PT. Sangga Buana memiliki pangsa pasar yang relatif lebih rendah tetapi memiliki tingkat pertumbuhan pangsa pasar yang tinggi. Pada umumnya, perusahaan yang berada pada bagian ini memerlukan uang yang besar untuk dapat mempertahankan pangsanya. Dalam hal ini strategi yang cocok adalah integrasi horizontal yang artinya strategi pemasaran yang dilakukan untuk meningkatkan penjualan dan profit, dengan cara memanfaatkan keuntungan ekonomis baik dalam produksi maupun pemasaran. Dengan demikian hipotesis yang menyatakan bahwa strategi pemasaran yang dilakukan oleh PT. Sangga Buana Seputih Banyak Lampung Tengah belum tepat untuk diterima.Marketing activities are always associated with a marketing strategy to increase the volume penjualanya. Just as in the natural PT. Sangga Buana is one company that is engaged in the manufacture of starch (Tapioca flour). As a profit-oriented company, the company implement company policy marketing mix includes product, price, promotion and distribution. PT. Sangga Buana address in kampong sangga buana- SB 12 Seputih Banyak Lampung Tengah. Tapioca flour company established on 25 July 1965. Problems faced by PT. Sangga Buana in 2012 – 2013 is PT. Sangga Buana increase in total sales of flour in 2012 – 2013, but the monthly sales volume fluctuastes with percentage of sales in 2012 amounted to – 9.55% and in 2013 the percentage increased to 19.52% (Table 1). Problems faced is “Whether the marketing strategy undertaken by the company has the right to increase the sales of flour PT. Sangga Buana Seputih Banyak Lampung Tengah?” Purpose of this thesis is to determine marketing strategies undertaken by PT. Sangga Buana Seputih Banyak Lampung Tengah in marketing products tapioca flour. Based on these problems, the hypothesis prposed that :” Marketing Strategy PT. Sangga Buana not right. Analysis tools are used to analyze this problem is a SWOT analysis and BCG matrix. Based on the discussion concluded that the result of the SWOT strategy is SO strategy, WO strategy, ST strategy and WT strategy combine to determine the internal and external factors, wich indicate that the PT. Sangga Buana not apply with appropriate marketing strategies. BCG analysis matrix values obtained in 2013 the market growth rate of 13%, while for the calculation of relative market share obtained a value of 1.01. this shows that PT. Sangga Buana is in quadrant I is the area a Question Mark. In this case means the BCG matrix PT. Sangga Buana has a market share of relatively lower but have a high share of the growth rate. In general, the companies that are in this section requires a large sum of money to be able to maintain its market share.in the case a suitable strategy is horizontal integration, which means the marketing strategy to increase sales and profits, by utilizing the economic benefits both in production and marketing. Thus the hypothesis that the marketing strategy undertaken by PT. Sangga Buana Seputih Banyak Lampung Tengah is not right to be accepted.

THE INFLUENCE OF QUALITY PRODUCTS AND QUALITY OF CUSTOMER LOYALTY IN CIGARETTE CLASS MILD(CASE STUDIES IN PT.NIAGA NUSAABADI BANDAR LAMPUNG) Farida Efriyanti; Ferdy Rahman
International Conference On Law, Business and Governance (ICon-LBG) 2016: 3th IConLBG
Publisher : UBL

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (857.11 KB)

This research is motivated a condition that is now increasingly fast-moving business where competition is more advanced in the field of cigarettes. Integration thus a need to have a marketing strategy in order to maintain and towards higher market share. As for the issue of this study is "What are the factors of product quality, service quality, positive effect on consumer loyalty Class Mild cigarette?". The purpose of this study was to analyze the effect of each - each variable, the quality of the product (X1), quality of service (X2), customer loyalty (Y). In this study, the data collected through questionnaires to 70 respondents who consume Class Mild cigarettes. Quantitative analysis includes the validity and reliability, test analisisi multiple linear regression, hypothesis testing through F test and t test and determinisasi coefficient (R2). Data that has met the test of validity, reliability test, test analisisi multiple linear regression, hypothesis testing through F test and t test and determinisasi coefficient (R2) is processed to produce a regression equation as follows:Y = 20.521 + 0.568 X1 + 0.405 X2. The results of the analysis found that both factors of product quality, service quality, has a positive and significant impact on customer loyalty. Testing the hypothesis that to use it t test showed that two independent variables studied was shown to significantly affect the dependent variable customer loyalty. Then through the F test can be seen that the variable product quality, service quality, significant effect together - together in customer loyalty. Calculation results obtained Rx, y = 0.649 and determination coefficient R²x, y = 0.649 or 64.90%. The magnitude of the coefficient of determination, giving the sense that the magnitude of change in consumer loyalty 64.90% variable is explained by the quality of product and quality of service while the remaining 35.10% is explained by other factors not authors carefully.

Analisis Pengaruh Cita Rasa Produk, Lokasi, Dan Harga Terhadap Keputusan Pembelian Konsumen Pada Bisnis Dijou Coffeebar Vonny Tiara Narundana; Eva Sari; Farida Efriyanti
Business and Enterpreneurship Journal (BEJ) Vol 3, No 2 (2022)
Publisher : Business and Enterpreneurship Journal (BEJ)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (672.981 KB)

Perekonomian di segala bidang terus melaju serta berkembang dengan pesat, seperti bisnis industri kuliner, bisnis industri kuliner sekarang semakin meningkat serta berkembang. Semua kalangan, mulai dari remaja hingga manula saat ini gemar mengunjungi coffee shop. Penelitian ini bertujuan untuk mengetahui pengaruh cita rasa produk, lokasi dan harga terhadap keputusan pembelian konsumen di Dijou Coffeebar. Dalam penelitian ini, teknik pengumpulan data menggunakan kuesioner dengan skala likert. Populasi yang digunakan ialah konsumen yang sedang mengonsumsi Dijou Coffeebar. Sampel penelitian berjumlah 97 orang. Penelitian ini menggunakan metode kuantitatif dengan teknik analisis data untuk menguji hipotesis meliputi uji t (parsial) dan uji f (simultan) uji regresi linier berganda dan koefisien determinasi. Pengujian ini menunjukkan bahwa variabel cita rasa produk, lokasi, dan harga memiliki pengaruh signifikan serta positif terhadap keputusan konsumen pada bisnis Dijou Coffeebar. Perusahaan perlu lebih meningkatkan layanan, memantau dan memperbarui menu atau menambahkan lagi lebih banyak menu, sebagai akibatnya konsumen dapat benar-benar tertarik untuk tetap mengkonsumsi serta mengunjungi bisnis Dijou Coffeebar, selain itu memberikan promo-promo menarik lainnya, maka konsumen akan merasakan manfaat dari apa yang dikonsumsinya sehingga nantinya mempengaruhi kecenderungan konsumen untuk mengkonsumsi lebih.Kata Kunci: Cita Rasa Produk; Lokasi; Harga; Dan Keputusan Pembelian.

Penerapan Tunneling Incentive Terhadap Transfer Pricing Sarifatul Khotijah; Aminah Aminah; Farida Efrianti; Iskandar Ali Alam; Riswan Riswan
Jurnal Akuntansi dan Keuangan Vol 13, No 2 (2022): September
Publisher : Universitas Bandar Lampung (UBL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/jak.v13i2.2750

Globalization is increasingly growing rapidly and driving the world economy so it has quite a big impact on business actors. Not a few national companies in Indonesia are in the process of developing their business into a research company, this has the aim of being able to test how much influence taxes and tunneling incentives have on transfer pricing decisions at Indonesian Stock Exchange companies or often known as BEI companies in 2017- 2020. In the research process, the research used purposive sampling method and found 10 sample companies and researchers used time series or panel data regression analysis using the selected model, namely the REM model which is more reliable and suitable than using the FEM and CEM models. The process of testing the hypothesis uses a linear regression model which uses eviews 9. The results of the study indicate that taxes have a fairly positive and significant effect on transfer pricing 0.0060 < 0.05 and tunneling incentives have a positive but not significant effect. 0.0905 > 0.05 on transfer pricing. The amount (R2) of taxes and tunneling incentives is 48.52% while the remaining 51.48% is influenced by other variables. 05 on transfer pricing. The amount (R2) of taxes and tunneling incentives is 48.52% while the remaining 51.48% is influenced by other variables. 05 on transfer pricing. The amount (R2) of taxes and tunneling incentives is 48.52% while the remaining 51.48% is influenced by other variables.

PENGARUH PROMOSI PENJUALAN DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN Ni Komang Rada; Farida Efriyanti
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, dan Pendidikan Vol. 1 No. 9 (2022): August
Publisher : PENERBIT LAFADZ JAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v1i9.229

Tujuan penelitian ini untuk mengetahui bagaimana pengaruh promosi penjualan dan kualitas pelayanan terhadap keputusan pembelian konsumen. Penelitian ini melibatkan 97 responden dengan menggunakan rumus slovin, di dalam hal ini pengumpulan data memakai metode pengamatan dan kuesioner, dengan analisis datanya menggunakan uji instrumen, Analisis Regresi, Uji parsial dan uji simultan. Hasil penelitian diperoleh persamaan regresi linier berganda Y = 8,551 + 0,468 X1 + 0,314 X2 + et. Pengujian hipotesis promosi penjualan terhadap keputusan pembelian dengan taraf signifikansi 5% yaitu thitung 4,103 > ttabel 1,985 artinya H1 diterima dan H0 ditolak, artinya memiliki pengaruh yang signifikan antara promosi penjualan terhadap keputusan pembelian. Pengujian hipotesis kualitas pelayanan terhadap keputusan pembelian dengan taraf signifikansi 5% terdapat pengaruh antara kualitas pelayanan dengan keputusan pembelian. Pengujian hipotesis F dengan taraf 5% yaitu Fhitung (46,050) > Ftabel (3,09), artinya Ho ditolak dan H1 diterima. Yang berarti X1 dan X2 berpengaruh secara simultan terhadap keputusan pembelian.

Analisls Strategl Pemasaran Untuk Menlngkatkan Penjualan (Studl Kasus Pada Po.Puspa Jaya Group) Di Bandar Lampung Wayan Saputra; Farida Efrianti
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 12 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8080132

There are many companiesi that are engagedi the field ofin Passenger transportation services in Bandar Lampung whichi becomei competitors for. POPuspa Jaya Group of course .- strategies business theseThe survey is aimed at identifying the Strengths, Weaknesses, Opportunities and Threats of the OD business. Puspa Jaya Group. The survey method used is descriptive using qualitative data types. Data collection was carried out using library and field studies with techniques data, and documentation. In the survey analysis was used and the SWOT matrix was used to formulate and determine OD business development tactics. Puspa Jaya Group in Bandar Lampung. The assessment of weighti, ratingi and scorei fori strategy factor cani result in 3 andi scorei for external strategy. 1.3

ANALISIS STRATEGI PEMASARAN PRODUK METCOVAZIN PADA KLINIK LAMPUNG WOUND CARE SEMASA PANDEMI COVID-19 Hepiana Patmarina; Ramadhani Wulandari; Farida Efriyanti
Jurnal Manajemen dan Bisnis (JMB) Vol 4, No 1 (2023)
Publisher : Universitas Mitra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57084/jmb.v4i1.926

ABSTRACT In instances and generation of globalization, wound health clinics, particularly current health clinics, has grow to be the simple demand for diverse wound health merchandise, that may meet the modern-day marketplace percentage. consequently, the researchers conducted the studies at one of the wound health clinics in Bandar Lampung, particularly Lampung Wound Care hospital, positioned on Jl. Ra Basyid Labuan Dalam wishes to recognize the Metcovazin product income figures and profits degree within the previous couple of semesters. Some stage in the developing enterprise of Lampung Wound Care sanatorium underneath development, 2020 became an international pandemic that led to all sectors of the economy being hampered. With the WHO declaration, Covid-19 has grow to be a global pandemic, client conduct in all enterprise sectors is professional. So the rampant outbreak of Covid-19 is having an effect on commercial enterprise in Indonesia. The strategic making plans in every health facility should be deliberate in addition to feasible to count on the advent of different competitors. That is finished whilst the health center determines the first-class attempt to overcome different competition, due to the fact within the commercial enterprise or business global, advertising is one of the major factors to growth income. Keywords: Marketing Strategy, Sales Volume, Lampung Wound Care Clinic

Analisis Pengaruh Cita Rasa Produk, Lokasi, Dan Harga Terhadap Keputusan Pembelian Konsumen Pada Bisnis Dijou Coffeebar Vonny Tiara Narundana; Eva Sari; Farida Efriyanti
Business and Enterpreneurship Journal (BEJ) Vol 3, No 2 (2022)
Publisher : Universitas Mitra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57084/bej.v3i2.883

Perekonomian di segala bidang terus melaju serta berkembang dengan pesat, seperti bisnis industri kuliner, bisnis industri kuliner sekarang semakin meningkat serta berkembang. Semua kalangan, mulai dari remaja hingga manula saat ini gemar mengunjungi coffee shop. Penelitian ini bertujuan untuk mengetahui pengaruh cita rasa produk, lokasi dan harga terhadap keputusan pembelian konsumen di Dijou Coffeebar. Dalam penelitian ini, teknik pengumpulan data menggunakan kuesioner dengan skala likert. Populasi yang digunakan ialah konsumen yang sedang mengonsumsi Dijou Coffeebar. Sampel penelitian berjumlah 97 orang. Penelitian ini menggunakan metode kuantitatif dengan teknik analisis data untuk menguji hipotesis meliputi uji t (parsial) dan uji f (simultan) uji regresi linier berganda dan koefisien determinasi. Pengujian ini menunjukkan bahwa variabel cita rasa produk, lokasi, dan harga memiliki pengaruh signifikan serta positif terhadap keputusan konsumen pada bisnis Dijou Coffeebar. Perusahaan perlu lebih meningkatkan layanan, memantau dan memperbarui menu atau menambahkan lagi lebih banyak menu, sebagai akibatnya konsumen dapat benar-benar tertarik untuk tetap mengkonsumsi serta mengunjungi bisnis Dijou Coffeebar, selain itu memberikan promo-promo menarik lainnya, maka konsumen akan merasakan manfaat dari apa yang dikonsumsinya sehingga nantinya mempengaruhi kecenderungan konsumen untuk mengkonsumsi lebih.Kata Kunci: Cita Rasa Produk; Lokasi; Harga; Dan Keputusan Pembelian.

Title

Found 12 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 12 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 12 Documents
Search