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Pengaruh Pajak Kendaraan Bermotor Terhadap Penerimaan Pajak Daerah Pada BPRD Provinsi DKI Jakarta Dedi Suharyadi; Rini Martiwi; Eulin Karlina
MONETER - JURNAL AKUNTANSI DAN KEUANGAN Vol 6, No 2 (2019): Oktober 2019
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (16.549 KB) | DOI: 10.31294/moneter.v6i2.6377

Abstract

Motor vehicle tax is still the second largest contributor in regional tax revenue after the Transfer of Motor Vehicle Title Fee (BBN-KB) in the DKI Jakarta area. Therefore PKB needs to be optimized because of its large contribution to tax revenue, given the increasingly rapid growth of motorized vehicles in DKI Jakarta. The purpose of this study was to determine how the influence of Motor Vehicle Tax Against Regional Tax Revenue in BPRD DKI Jakarta. The method used in this study is a quantitative method with a simple linear regression statistical analysis. The results showed that there was a significant influence between motor vehicle tax with local tax revenue of 0,933 or 93,3% while the remaining 0,067 or 6,7% explained other independent variables not included in this study. Based on the correlation test shows a very strong relationship between motor vehicle tax with local taxes of 0,966. Positive correlation shows that if the motor vehicle tax revenue gets bigger then the local tax revenue will increase. The formed regression equation is Ŷ = 2,266 + 0,841X1 illustrated that Constants (a) = 2,266 show constant values, where if the variable Motor Vehicle Tax (X1) equals zero (0) then the Local Tax (Ŷ) = 2,266. Motor Vehicle Tax (X1) regression coefficient of 0,841 means that if other independent variables have a fixed value and the Motor Vehicle Tax has increased by 1% then the Regional Tax (Y) will have an increase of 0,841. Keywords: Motor Vehicle Tax, Local Tax.
Pelatihan Trik Pemasaran Dengan Meningkatkan Pendapatan Melalui Media Sosial Dede Suleman; Imelda Sari; Taat Kuspriyono; Dedi Suharyadi
PaKMas: Jurnal Pengabdian Kepada Masyarakat Vol 1 No 2 (2021): November 2021
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (202.575 KB) | DOI: 10.54259/pakmas.v1i2.92

Abstract

This journal contains the results of research related to training in marketing tricks to increase income with the help of social media. In the current marketing program, efforts to increase income need to be carried out apart from offline sales, it also needs to be done with online activities. One of the obstacles could be the lack of knowledge from the company team in using online marketing methods, especially through social media. Currently the company's marketing activities were previously carried out offline through advertising marketing and other print media in the form of distributing brochures or pamphlets and then continuing with marketing through print media and electronic media. Currently, both types of marketing activities are considered ineffective, especially in the midst of the Covid-19 pandemic, which has not yet ended. The main problems experienced by companies today include low income due to the impact of the pandemic where offline marketing activities are experiencing a pandemic so there needs to be a solution for marketing methods with new methods. One solution that is trying to be delivered in this community service activity is training on the use of social media. could be Instagram. So, it can be said that this could be one of the solutions in digital marketing with more emphasis on the use of social media in marketing products to increase company income.
The Effect Of Service Quality Perception And Company Image On Customer Satisfaction And Their Impact On Customer Loyalty Indihome Aprilia Puspasari; Ety Nurhayaty; Dinar Riftiasari; Puji Yuniarti; Dedi Suharyadi; Rini Martiwi; Popon Rabia Adawia; Baharuddin
International Journal of Social and Management Studies Vol. 3 No. 2 (2022): April 2022
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (598.436 KB)

Abstract

This study aims to examine and analyze the effect of perceived service quality and corporate image on satisfaction and its impact on Indihome customer loyalty. Data collection was carried out on Indihome customers in Jakarta, Bogor, Depok, Tangerang and Bekasi, using email and google forms during November 2021 for 125 respondents. The research was carried out in the form of field research, using the Simple Random Sampling technique, namely the sampling was carried out randomly without regard to the existing strata in the population. The data collected was analyzed using Structural Equation Modeling with SmartPLS version 3.0 software. The results showed that the perception of service quality was not significant to customer satisfaction, corporate image had a significant effect on customer satisfaction, perceived service quality had a significant effect on customer loyalty, corporate image had a significant effect on customer loyalty, customer satisfaction had a significant effect on customer loyalty, and customer satisfaction significantly mediated influence of Service Quality Perception and corporate image on Customer Loyalty.
HOW ENJOYMENT, TRUST IN INTENTION WHEN CHOOSING A SHOPPING PLACE Sri Rusiyati; Dede Suleman; Dinar Riftiasari; Dedi Suharyadi; Sofyan Marwansyah; Sabil Sabil
Dinasti International Journal of Management Science Vol 2 No 4 (2021): Dinasti International Journal of Management Science (March 2021)
Publisher : DINASTI PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v2i4.116

Abstract

The importance of analyzing the relationship between enjoyment and trust in consumer buying interest before making shopping decisions. This study used a sampling quota sampling technique with a survey method with a total sample size of 100 respondents from the city of Jakarta with the criteria for respondents who were over 20 years old. The results of the study indicate that enjoyment and trust influence consumer purchase orders. Therefore, a good marketer must build these two factors in the place of shopping because they can trigger requests to buy and later become a stimulus in purchasing decisions.
THE EFFECT OF TRUST AND ELECTRONIC WORD OF MOUTH ON PRODUCT PURCHASING DECISIONS ONLINE Dede Suleman; Dedi Suharyadi; Rini Martiwi; Nyoman Suardhita; Enggar Widianingrum; Eulin Karlina
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 3 No. 3 (2023): May
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v3i3.888

Abstract

This research aims to examine the effect of trust and electronic word of mouth (eWOM) on product purchasing decisions. Trust is considered a crucial factor in consumer decision-making, and eWOM has emerged as a powerful tool for shaping consumer opinions and attitudes towards products. The study uses a survey questionnaire to collect data from a sample of consumers and employs structural equation modeling (SEM) to analyze the relationships between the variables. The research proposes the following hypotheses: Trust has a positive effect on product purchasing decisions. eWOM has a positive effect on product purchasing decisions.The results of the study provide insights into the role of trust and eWOM in shaping consumer purchasing decisions and highlight the importance of building trust and leveraging eWOM to promote products effectively. The findings of the research can inform marketing strategies and help businesses develop more effective approaches to influence consumer behavior.
THE INFLUENCE OF ORGANIZATIONAL CULTURE AND WORK ENVIRONMENT ON EMPLOYEE PERFORMANCE AT PT PAMAPERSADA NUSANTARA Dedi Suharyadi; Rini Martiwi; Instianti Elyana; Aan Rahman; Nyoman Suardhita
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to determine the influence of organizational culture and work environment on employee performance at PT Pamapersada Nusantara, both partially and simultaneously. This research uses a quantitative descriptive method by distributing questionnaires to PT Pamapersada Nusantara General Service Division employees. The population in this study was 70 people at PT Pamapersada Nusantara General Service Division. Meanwhile, the number of samples was 70 people, and the sampling technique used was the Purposive Sampling technique. In analyzing the research data, SPSS 26 was used to calculate the results of the Multiple Linear Regression variable test, t-test, F test, and determination analysis. Based on the t-test, this research shows that organizational culture and work environment positively and significantly affect employee performance at PT Pamapersada Nusantara General Service Division. Based on the results of the F Test, corporate culture and the work environment have a positive and significant effect on employee performance at PT Pamapersada Nusantara General Service Division. Based on the results of multiple regression analysis, the influence of organizational culture and work environment on employee performance at PT Pamapersada Nusantara General Service Division is 76.5%. In comparison, the remaining 23.5% is influenced by other variables not examined in this research.
The Influence Of Brand Conformity, Consumer Value And Consumer Trust On Brand Loyalty Mediated By Customer Satisfaction Rani Suryani; Dedi Suharyadi; Nurhadi Nurhadi; Bilgah Bilgah; Nurul Aisyah
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 6 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i6.3958

Abstract

This article investigates the complex interplay of brand conformity, consumer values, consumer trust, and customer satisfaction in shaping brand loyalty within the context of PT. Hexindo Adiperkasa, Tbk. Through a comprehensive analysis utilizing the Smart PLS technique, the study explores both direct and indirect relationships among these variables. The results reveal significant positive associations between brand conformity, consumer trust, and customer satisfaction with brand loyalty. Notably, brand conformity demonstrates a substantial direct influence on brand loyalty, emphasizing the importance of a consistent brand identity. Furthermore, the mediating role of customer satisfaction is evident, particularly in the relationships between consumer trust and brand loyalty, as well as brand conformity and brand loyalty. While the direct link between consumer values and brand loyalty is not statistically significant, the article underscores the need for further investigation into influencing factors. These findings offer strategic insights for PT. Hexindo Adiperkasa, emphasizing the significance of maintaining brand consistency, fostering consumer trust, and prioritizing customer satisfaction to cultivate and sustain brand loyalty in a competitive market.