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Pengaruh Media Penyiaran Pada Sistem Kognitif dan Sistem Afektif Khalayak Prima Dona Hapsari
Rekam: Jurnal Fotografi, Televisi, Animasi Rekam 9
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/rekam.v0i0.545

Abstract

The broadcasting media through radio and television broadcasts have influenced significantly on people’s views of its function as a medium toboost the popularity, propaganda, and image of a specific community. The broadcasting media have been able to bring a significant impact on its success in conveying the message to the audience. A two-way communication process between the communicant and communicatorshas been underlying such success as stated in the SR theory in which the media present great stimuli that are uniformly observed by the masses, and give more encouragement. This paper focuses on affective and cognitive aspects of the public affected by the broadcasting media. Radio and television audiences have known and understood certain information of which broadcasting media have already instilled that sense of understanding. Then, by knowing this tendency, they may arouse cognitive aspects to the audiences. In addition, the affective aspects caused by the broadcasting media have created the impression of empathy towardssomeone, and care about the launched programs. Therefore, it is expected that the broadcasting media really emphasize on educating function in which they are also able to educateand encourage audiences to be intelligent and critical audiences.Keywords: broadcasting media, communication, cognitive aspects, and affective aspects.
Analisis Aisas Model Terhadap Product Placement dalam Film Indonesia Studi Kasus: Brand Kuliner di Film Ada Apa Dengan Cinta 2 FA. Wisnu Wirawan; Prima Dona Hapsari
Rekam: Jurnal Fotografi, Televisi, Animasi Vol 12, No 2 (2016): REKAM: Jurnal Fotografi, Televisi, Animasi
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/rekam.v12i2.1424

Abstract

Penelitian ini bertujuan untuk menganalisis AISAS Model atas product placement dari brand(tempat) kuliner pada film Ada Apa Dengan Cinta (AADC) 2. Film ini menjadi objek penelitiankarena tingginya minat menonton dari masyarakat hingga membuatnya menjadi salah satufilm terlaris di Indonesia pada tahun 2016. Penelitian ini mengambil dua teori utama dalambidang komunikasi pemasaran, yaitu teori AISAS dan product placement. Jenis penelitian iniadalah kualitatif deskriptif, dengan teknik observasi dan wawancara mendalam kepada 12orang informan yang telah menonton film tersebut minimal 1 kali dan berdomisili di JakartaTimur. Hasil dalam penelitian ini menyebutkan bahwa berdasarkan analisis AISAS, productplacement atas brand (tempat) kuliner dalam film membantu promosi brand kuliner tersebut.Poin Search, Action, dan Share memberikan peluang besar dan sangat baik dalam keberhasilanpromosi sehingga konsumen dapat dekat, mengalami, dan merasakan brand.The Analysis of AISAS Model towards Product Placement of Indonesia Movie: A CaseStudy on the Culinary Brand of Ada Apa Dengan Cinta 2 Movie. This study aims to analyzeAISAS Model on product placement of culinary brand on Ada Apa Dengan Cinta (AADCWhat’sup with Cinta) 2 movie. The movie becomes the object of research because of the highinterest from the public to watch, making it one of the best-selling movies in 2016 in Indonesia.This study takes two main theories in the field of marketing communications, namely AISASand product placement. The research is a qualitative descriptive by observation and in-depthinterviewtechnique to 12 informants staying in East Jakarta who have seen the film at leastonce. The result of study mentions that based on the AISAS analysis, product placement ofculinary brand (places) on the film helped the promotion of the culinary brands. Some pointssuch as Search, Action, and Share provide great opportunities to the success of the campaignso consumers can be close, experience and feel the brand.
Analisis Metafora Pendidikan dan Perkembangan Sosioemosional Tokoh Utama Film “Beauty And The Beast” Versi Live-Action Prima Dona Hapsari; F.A. Wisnu Wirawan
Rekam: Jurnal Fotografi, Televisi, Animasi Vol 14, No 2 (2018): REKAM: Jurnal Fotografi, Televisi, Animasi
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/rekam.v14i2.2306

Abstract

Penelitian ini dilatarbelakangi oleh adanya perbedaan konsep pendidikan yang terjadi di struktur sosial masyarakat Perancis pada abad ke-18. Berdasarkan hal tersebut, penelitian ini bertujuan untuk memberikan analisis metafora pendidikan dan perkembangan sosioemosional sang tokoh utama film “Beauty and the Beast” versi live-action, Belle. Jenis penelitian ini adalah kualitatif deskriptif, dengan studi kepustakaan mengambil teori-teori utama, yakni teori metafora pendidikan dan perkembangan sosioemosional. Hasil penelitian menunjukkan bahwa metafora pendidikan digambarkan secara jelas oleh tokoh utama dalam kaitannya dengan buku, perpustakaan, pendampingan membaca, dan book discussion. Hal ini pada akhirnya membawa pengaruh baik bagi kondisi masyarakat saat itu. Perkembangan sosioemosional tokoh utama berkaitan pula dengan mikrosistem, mesosistem, dan makrosistem yang menjadi satu rangkaian proses perkembangan aspek psikososialnya, yaitu kepercayaan, otonomi, inisiatif, rajin, identitas, dan keintiman. ABSTRACTAnalysis on Educational Metaphors and Socio-emotional Development of Live-Action Version “Beauty and the Beast” Main Character. This research was encouraged by the differences in the concept of education that occurred in the social structure of French society in the 18th century. This study aims to provide an analysis on educational metaphors and socio-emotional development of live-action version “Beauty and the Beast”, the main character, Belle. This research is a qualitative descriptive one, applying the theory of educational metaphor and socio-emotional development. The results showed that the main character clearly described the educational metaphor by doing many activities in relation to books, libraries, reading assistance, and book discussion. These brought good influence to the condition of the community at that time. Microsystems, mesosystems, and macrosystems related the main character to socio-emotional development. They led to be a series of processes in the development of psychosocial aspects, namely trust, autonomy, initiative, diligence, identity, and intimacy.