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All Journal Jurnal Manajemen STIE Muhammadiyah Palopo SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Journal of Dedicators Community Jurnal Pengabdian Dharma Laksana ETNOREFLIKA: Jurnal Sosial dan Budaya
Krisnatalia, Heni
Sekolah Tinggi Ilmu Ekonomi Pariwisata (STIEPARI) Semarang
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Penguatan Desa Wisata Sikasur Di Era New Normal Wenefrida Ardhian Ayu Hardiani; Julian Adriani Putri; Ray Octafian; Y R Satoto; Heni Krisnatalia
Jurnal Pengabdian Dharma Laksana Vol 4, No 1 (2021): JPDL (Jurnal Pengabdian Dharma Laksana)
Publisher : LPPM Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/j.pdl.v4i1.13182

Abstract

Pandemi covid- 19 yang terjadi di awal tahun 2020 memiliki dampak yang cukup besar terutama di sektor pariwisata. Desa Wisata termasuk salah satu sektor dalam pariwisata yang terdampak pandemi covid-19. Perubahan perilaku memaksa semua lapisan masyarakat merubah tatanan hidup atau yang disebut era new normal.Tim Pengabdian Masyarakat dari STIEPARI Semarang berupaya melakukan  pendampingan di Desa Wisata Sikasur ini. Diharapkan dari pendampingan dari tim STIEPARI Semarang dapat semakin menguatkan eksistensi dan meningkatkan kualitas Desa Wisata Sikasur di Kabupaten Pemalang, baik itu dalam mutu SDM, produk yang ditawarkan, pengaturan dan pengelolaan manajemen desa wisata termasuk di dalamnya pengelolaan homestay. Serta yang paling utama adalah bagaimana penerapan CHS  di Desa Wisata Sikasur, sehingga penerapan protokol kesehatan di era new normal ini dapat dilakukan dengan baik.Dalam kegiatan pengabdian ini dilakukan antara lain survey lokasi, Forum Grup Discussion (FGD), dan sosialisasi. Hasil dari kegiatan ini diharapkan dapat membuat Desa Wisata Sikasur mulai beradaptasi dan berkembang di era new normal ini.
MARKETING MIX 7P DIBALIK SUKSESI KREATIF BISNIS KULINER BERTEMA ETNIK SEOUL PALACE SEMARANG (7P-Marketing Mix Behind The Creative Succession of Culinary Business with Ethnic Theme in Seoul Palace Semarang) Heni Krisnatalia
ETNOREFLIKA: Jurnal Sosial dan Budaya Vol 10 No 1 (2021): Volume 10 Nomor 1, Februari 2021
Publisher : Laboratorium Jurusan Antropologi, Fakultas Ilmu Budaya, Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33772/etnoreflika.v10i1.1068

Abstract

This study aims to determine the effect of 7P-Marketing Mix Elements (Product, Price, Place, Promotion, People, Process, and Physical Evidence) on the "Seoul Palace" Semarang Restaurant to identify the concept of an ethnic-themed restaurant and to analyze it based on a study using a qualitative descriptive approach , carried out through observation, interview with restaurant managers, and documentation. Based on the research carried out on the concept of an ethnic-themed restaurant, it can be stated that there are 3 basic aspects supporting the restaurant's existence, including an atmosphere that is characterized by ethnicity, especially Korea in accordance with the theme it carries as an attraction to its visitors. The quality of the product is maintained with a variety of selected imported ingredients to produce the taste of ethnic dishes. Guidelines “first-come, first-served visitors always” puts first-arriving visitors first. Meanwhile, the results of the 7P marketing mix of products, in terms of product itself, its quality, brand, packaging, label, and type of product have been fully fulfilled, pricing is measured by the cost of competing products through cost-based pricing, with a variety of payment systems offered from the cost of competing products, strategic choice of place and supported by word of mouth promotion, publicity, to sales promotion with human resources (people) understanding the menu and cooking procedures for Korean food. The process (the process) offers open kitchen facilities and self-service cooking which is a series of physical evidence replete with supporting factors.
PROMOSI EVENT BUDAYA LOKAL BERBASIS PEMASARAN DIGITAL RINTISAN DESA WISATA BRANJANG Tutik Tutik; Heni Krisnatalia; Y.R. Satato; Solichoel Solichoel; Syamsul Hadi
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 5, No 1 (2021): Desember
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v5i1.4900

Abstract

ABSTRAKPerubahan landscape perekonomian global telah bergeser kearah teknologi digital. Oleh karena itu, dukungan atas gerakan nasional “Bangga Buatan Indonesia” dan “Gerakan Bangga Berwisata Indonesia” menuntut Kominfo bersama – sama penyelenggara platform perdagangan digital berupaya mendorong  wilayah – wilayah komersial, yaitu: desa - desa atau kelurahan yang masih alpa dari 4 G coverage signal memaksimalkan peluang dari teknologi digital melalui massive infrastructure deployment untuk Information and Communication Technology (ICT) diseluruh wilayah dan destinasi penting di Indonesia dari tahun 2021 sampai 2022 serta program pendampingan bagi UMKM dan UMi, POKDARWIS, serta DESWITA. Branjang salah satu Desa di wilayah Kabupaten Semarang sarat akan potensi wisata. Keindahan pemandangan sawah berundak/ terasering merupakan kekayaan alam yang dapat diolah menjadi produk bernilai jual. Selain itu, keberagaman budaya yang dimilikinya juga berpeluang menjadi potensi unggulan. Itulah sebabnya, dalam rangka mengangkat sejumlah potensi yang dimilikinya sebagai Rintisan Desa Wisata diperlukan upaya promosi sehingga keberadaannya dapat terekspos oleh calon wisatawan. Sementara itu, keberadaan Deswita yang tak terpisahkan oleh kehadiran UMKM sebagai penggerak kemajuan daerah wisata dan sekitarnya membuat keduanya harus jeli melihat prospek dari perubahan pada landscape perekonomian saat ini. Oleh karenanya, Tim Pengabdian STIEPARI Semarang mengadakan program pendampingan untuk mendukung percepatan digitalisasi DESWITA dan UMKM. Kata Kunci: deswita branjang; UMKM; digital marketing; pendampingan digital marketing  ABSTRACTThe changing landscape of the global economy has shifted towards digital technology. Therefore, the support for the national movement "Proud of Made in Indonesia" and "Proud Indonesian Traveling Movement” requires Ministry of Communication and Information Technology (KOMINFO)  together with digital trading platform providers seek to encourage commercial areas, namely: villages or sub-districts which is still unreachable by 4 G signal coverage, to enlarge opportunities from digital technology through massive infrastructure deployment for Information and Communication Technology (ICT) in all important regions and destinations in Indonesia from 2021 to 2022 as well as mentoring programs for MSMEs and UMi, POKDARWIS, and DESWITA. Branjang, one of the villages in the Semarang Regency area, is full of tourism potential. The beauty of the scenery of terraced rice fields is a natural wealth that can be processed into selling value products. In addition, its cultural diversity also has the opportunity to become superior potential. That is why, in order to raise  a number of potentials it has as a Tourism Village Pioneer, promotion efforts are needed so that its existence can be exposed by potential tourists. Meanwhile, the existence of Tourism Village (DESWITA), which is inseparable from the presence of MSMEs as a driving force for the progress of tourist areas and their surroundings, makes both of them have to be observant in seeing the prospects of changes in the current economic landscape. Therefore, the STIEPARI Semarang Service Team held a mentoring program to support the acceleration of the digitization of Tourism Village (DESWITA) and MSMEs. Keywords: branjang village, MSMEs; digital marketing; digital marketing assistance 
Peran Kedai Kopi Mentek Sebagai Daya Tarik Wisata Bukit Lembah Gemantung Kabupaten Pemalang Tutik Tutik; Heni Krisnatalia; Idah Kusuma Dewi
Jurnal Manajemen STIE Muhammadiyah Palopo Vol 9, No 1 (2023)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jurman.v9i1.1500

Abstract

AbstractThis research is to analyze the role of youth in developing entrepreneurship as a medium to develop tourism in the Bukit Gemantung Valley in the Wisnu Village Area, Watukumpul District, Pemalang Regency. This research uses qualitative with a descriptive design that has 5 informant sources, namely the manager of the Mentek coffee shop, Bukit Lembah Gemantung tourism management and 3 other employees. Based on the results of the study shows that youth have a significant role in entrepreneurial development, which also has a positive impact on increasing the number of visitors to travel in the Bukit Gemantung Valley. Indirectly, the existence of this new entrepreneurial business has provided a good opportunity for young people in tourist attraction areas to reduce the unemployment rate. Although Bukit Gemantung Valley Tourism is not 100% ready, with the existing natural potential and the availability of facilities through the entrepreneurial Kedai Coffee Mentek can attract visitors to come. There are several rides provided in the Bukit Gemantung Valley Tour, including those that are ready are swimming pools, selfie spots and sky glades. As for other vehicles, they are still in the process of construction and cooperation with several investors. Although the rides are not fully ready, visitors who come will not be disappointed because there is a Mentek Coffee Shop that is the center of attention of visitors. In addition to providing food and soft drinks, the tavern is also a fun selfie spot area, because it is right on a hillside that faces directly with natural scenery.Keywords: Business actors; Entrepreneurship, Attraction. AbstrakPenelitian ini untuk menganalisis peran pemuda dalam mengembangkan wirausaha sebagai media untuk mengembangkan pariwisata pada Lembah Bukit Gemantung di Kawasan Desa Wisnu Kecamatan Watukumpul Kabupaten Pemalang. Penelitian ini menggunakan kualitatif dengan desain deskriptif yang memiliki sumber informan berjumlah 5 orang, yaitu pengelola kedai coffee mentek, manajemen wisata bukit lembah gemantung dan 3 karyawan lainnya. Berdasarkan hasil penelitian menunjukkan bahwa pemuda memiliki peran yang signifikan dalam pengembangan wirausaha, dimana hal ini juga berdampak positif pada peningkatan jumlah pengunjung untuk berwisata di Lembah Bukit Gemantung. Secara tidak langsung, dengan adanya wirausaha usaha baru ini telah memberikan peluang yang baik bagi para pemuda di kawasan obyek wisata untuk mengurangi angka pengangguran. Meskipun Wisata Lembah Bukit Gemantung belum siap 100%, namun dengan adanya potensi alam yang ada dan ketersediaan fasilitas melalui wirausaha Kedai Coffee Mentek dapat menarik minat pengunjung untuk datang. Terdapat beberapa wahana yang disediakan di Wisata Lembah Bukit Gemantung, diantaranya yang sudah siap adalah kolam renang, spot selfie dan sky glade. Sedangkan untuk wahana lainnya masih dalam proses pembangunan dan proses kerjasama dengan beberapa pihak investor. Meskipun wahana belum siap sepenuhnya, namun pengunjung yang datang tidak akan kecewa karena ada Kedai Coffee Mentek yang menjadi pusat perhatian pengunjung. Selain menyediakan makanan dan minuman ringan, kedai tersebut juga menjadi area spot selfie yang menyenangkan, karena berada tepat di lereng bukit yang menghadap langsung dengan pemandangan alam. Kata Kunci: Pelaku usaha, Kewirausahaan, Daya Tarik
Strategi Penguatan Branding Rintisan Desa Wisata Branjang Melalui Event Budaya Berbasis Kearifan Lokal “Branjangan Heni Krisnatalia; Tutik Tutik; Y.R Satato
Journal of Dedicators Community Vol 7, No 2 (2023)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jdc.v7i2.3133

Abstract

Creating and communicating the identity of a region is an effort to build a brand. This is done so that one's impression of the area changes, including changes in perspective in comparing one place to another to be chosen as a destination. Overall, this is what is familiarly referred to as destination branding. The basic concept of destination branding is based on passion and a unique and attractive identity that is tied to various things so that the inherent brand of a destination will be embedded in their minds. Strengthening destination branding aims to raise awareness of the existence of the Branjang Tourism Village as a tourist destination.
Co-Authors Hardiani, Wenefrida Ardhian ayu Idah Kusuma Dewi Julian Adriani Putri Ray Octafian Solichoel Solichoel Syamsul Hadi Tutik Tutik Tutik Tutik Tutik Tutik Y R Satoto Y.R Satato Y.R. Satato