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All Journal JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) JBIMA (Jurnal Bisnis dan Manajemen)
Mukson Mukson
Universitas Muhadi Setiabudi
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Orientation of Entrepreneurship and Innovation in Improving the Company's Performance through Business Strategy Mukson Mukson; Syariefful Ikhwan; Slamet Bambang Riono
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 8, No 1 (2021): JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) NOVEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v8i1.5483

Abstract

This research was conducted to know and develop and analyze the influence of entrepreneurial orientation and innovation on the company's performance with business strategy as a variable intervention. This research was conducted on small and medium enterprises located in Brebes Regency. The type of research is explanatory research by using questionnaires as a tool or research instrument, the questionnaire are close-ended with five alternative answer options and measured using the Likert scale. The number of samples used in this study amounted to 95 SMEs in Brebes District using purposive sampling techniques. Data analysis uses Structural Equation Modeling with the help of Partial Least Square 2.0. The result of this study is that the orientation of entrepreneurship, innovation, and business strategy directly positively and significantly affects the performance of the company; Entrepreneurial orientation directly positively and significantly affects business strategy. Innovation does not have a direct positive and significant effect on business strategy; entrepreneurial orientation does not positively and significantly affect the company's performance through business strategy, and innovation directly affects the company's performance through business strategy.
Pengaruh Persepsi Tentang Minimarket Terhadap Kondisi Sosial Ekonomi Pedagang di Pasar Tradisional Songgom Andi Yulianto; Mukson Mukson
JBIMA (Jurnal Bisnis dan Manajemen) Vol 7 No 2 (2019): JBIMA (Jurnal Bisnis dan Manajemen)
Publisher : Universitas Peradaban

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Abstract

The purpose of this study was to determine the effect of perceptions about mini markets on the socio-economic conditions of traders in traditional markets in Songgom. The research method used is a survey method with a quantitative approach. The population in this study was conducted on traders as many as 100. Hypothesis testing using product moment, coefficient of determination test, and alpha reliability test. Data collection techniques were carried out using questionnaires statements about mini markets and socio-economic conditions of traders in the traditional market in Songgom. Hypothesis testing uses multiple linear regression analysis through (F-test) and (t-test) to know the effect of independent variables on the dependent variable at a 95% confidence level (α = 0.05). The results showed that the alternative hypothesis (Ha) was accepted and the null hypothesis (Ho) was rejected which meant that there was an influence between perceptions of mini markets on the socio-economic conditions of traders in Songgom traditional market.
Co-Authors Andi Yulianto Ikhwan, Syariefful Riono, Slamet Bambang