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Journal : Serat Acitya

Keputusan Pembelian dalam E-Commerce Shopee di Kecamatan Gunungpati Semarang Heru Eko Prasetyo
Serat Acitya Vol 10, No 1 (2021): Keindahan dalam Keragaman Bisnis
Publisher : FEB UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (876.091 KB) | DOI: 10.56444/sa.v10i1.2097

Abstract

The purpose of this study was to determine the role of web site quality, security and online shopping confidence in purchasing decisions on shopee e-commerce in Gunung Pati District, Semarang. This study obtained data through questionnaires. The population in this study were users of shopee e-commerce sites in Gunung Pati District, Semarang. The sampling technique used was purposive sampling method with criteria for men and women aged 17 to 36 years in Gunung Pati Semarang District who had used and shop online at Shopee E-Commerce. Sample total was 100 respondents.The results of this study indicated that: (1) The quality of the website has a positive and significant effect on purchasing decisions, (2) Security has a positive and significant effect on purchasing decisions, (3) Trust has a positive and significant effect on purchasing decisions,Keywords: Website Quality, Security, Trust, Purchase Decisions.
PERSONAL SELLING, ADVERTISING dan ASURANSI (Studi Pada PT. Prudential Life Assurance Cabang Pandanaran Semarang) Dinda Indriana Hapsari; Heru Eko Prasetyo
Serat Acitya Vol 8, No 2 (2019): Akuntabilitas Kegiatan untuk Kemaslahatan Bersama
Publisher : FEB UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (863.061 KB)

Abstract

This study aims to determine how the influence of personal selling and advertising on purchasing decisions for insurance products at PT. Prudential Life Assurance, Pandanaran Semarang Branch.The population in this study are all customers who use insurance products PT. Prudential Life Assurance Pandanaran Semarang Branch, with a sample size of 70 respondents. The sampling technique used is simple random sampling. The data source used is primary data, with data collection techniques using questionnaires, while the data analysis technique used is multiple linear regression.The research results seen from the equation of multiple linear regression analysis shows that personal selling and advertising have a positive effect on purchasing decisions. The coefficient of determination shows that personal selling and advertising variables can explain the variation in the purchase decision variable by 60.3%. The results of the hypothesis test using the t test statistic indicate that personal selling has a positive and significant effect on purchasing decisions, and advertising has a positive and significant effect on purchasing decisions.Keywords: Personal Selling, Advertising, and Purchasing Decisions.
Kemandirian Keuangan Daerah Kabupaten Di Provinsi Jawa Tengah Heru Eko Prasetyo
Serat Acitya Vol 9, No 2 (2020): Kinerja Bersama Menuju Keadilan Sosial
Publisher : FEB UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (725.797 KB) | DOI: 10.56444/sa.v9i2.1799

Abstract

This study aims to determine the effect of economic growth and local original income on the level of regional financial independence in the Central Java Province in 2016 - 2018. The population in this study are all districts in Central Java Province. While the sample used is the Regency in Central Java Province totaling 29 (twenty nine) Regencies. The sampling technique in this study using the Census sample that is all populations are sampled. This study uses multiple linear regression analysis.The results of the study are the first hypothesis statement is expected that economic growth has a significant effect on the level of Regional Financial Independence, not proven. Statistical test results show a significant level of economic growth of 0.911, which means greater than a significant level of 0.05 (0.911> 0.05). This proves the results of research that economic growth has no significant effect on the level of Regional Financial Independence. The second hypothesis statement is expected that regional own-source revenue (PAD) has a significant effect on the level of Regional Financial Independence. The results of statistical tests show a significant level of regional original income of 0,000, which means it is smaller than the significant level of 0.05 (0,000 <0.05). This proves the results of the study that local revenue has a significant effect on the level of financial independence.
Pelatihan, Kelengkapan Sarpras, Komitmen Organisasi dan Kinerja (Studi Pada Pegawai BPBD Kabupaten Pemalang) Heru Eko Prasetyo
Serat Acitya Vol 11, No 1 (2022): Kerakyatan dalam bisnis
Publisher : FEB UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/sa.v11i1.3075

Abstract

Penelitian ini bertujuan untuk melihat pengaruh peran pelatihan, kelengkapan sarana prasarana dan komitmen organisasi terhadap kinerja study pegawai badan penanggulangan bencana daerah (BPBD) Kabupaten Pemalang. Penelitian ini menggunakan data primer yang diambil menggunakan kuisioner. Sampel dalam penelitian ini adalah kepegawaian badan penanggulangan bencana daerah (BPBD) Kabupaten Pemalang dengan periode 3 tahun (2018-2020). Regresi linier berganda digunakan sebagai tehnik analisis data. Sampel dipilih menggunakan teknik purposive sampling. Sampel yang didapatkan dari metode purposive sampling sebanyak 63 data untuk periode 2018-2020. Hasil dari penelitian ini menunjukkan bahwa pengaruh pelatihan, kelengkapan sarana prasarana dan komitmen organisasi berpengaruh positif dan signifikan terhadap kinerja study pegawai badan penanggulangan bencana daerah (BPBD) Kabupaten Pemalang.Kata Kunci: Pelatihan, Sarana Prasarana, Komitmen Organisasi, KinerjaAbstractThis study aimed to examine the effect of the role of training, completeness of infrastructure and organizational commitment on the performance of the study of employees of the Regional Disaster Management Agency (BPBD) Pemalang Regency. This study used primary data taken using a questionnaire. The sample of this studywais the staff of the Pemalang Regency Regional Disaster Management Agency (BPBD) for a period of 3 years (2018-2020). Multiple linear regression was used as a data analysis technique. The sample was selected using purposive sampling technique. The sample obtained from the purposive sampling method was 63 data for the 2018-2020 period. The results of this study indicated that the effect of training, completeness of infrastructure and organizational commitment had a positive and significant effect on the study performance of the Regional Disaster Management Agency (BPBD) Pemalang Regency.Keywords: Training, Infrastructure, Organizational Commitment, Performance