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Pengguna Go-Car Di Kota Semarang Joko Riyanto; Arif Maulana
Serat Acitya Vol 10, No 2 (2021): Persatuan dalam Keragaman Bisnis
Publisher : FEB UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (737.355 KB) | DOI: 10.56444/sa.v10i2.2588

Abstract

Kegunaan penelitian ini adalah untuk menganalisis pengaruh e-service quality terhadap satisfaction pada pengguna Go-Car di Kota Semarang; untuk menganalisis pengaruh e-service quality terhadap e-loyality pada pengguna Go-Car di Kota Semarang; untuk menganalisis pengaruh satisfaction terhadap e-loyality pada pengguna Go-Car di Kota Semarang. Penelitian ini mendapatkan 100 orang responden pengguna Go-Car sebagai sampel penelitian, hasil tanggapan mereka dianalisis dengan regresi linier berganda. Hipotesis pertama yang mengatakan bahwa variabel e-service quality berpengaruh positif dan signifikan terhadap satisfaction dapat diterima, artinya apabila e-service quality meningkat, maka satisfaction juga akan meningkat. Hipotesis kedua yang mengatakan bahwa variabel e-service quality berpengaruh positif dan signifikan terhadap e-loyality dapat diterima, artinya apabila e-service quality meningkat, maka e-loyality juga akan meningkat pula. Hipotesis ketiga mengatakan bahwa variabel satisfaction berpengaruh positif dan signifikan terhadap e-loyality dapat diterima, artinya apabila satisfaction meningkat, maka e-loyality akan meningkat.The purpose of this study is to analyze the effect of e-service quality on satisfaction for Go-Car users in Semarang City; to analyze the effect of e-service quality on e-loyalty of Go-Car users in Semarang City; to analyze the effect of satisfaction on e-loyalty on Go-Car users in Semarang City. This study obtained 100 respondents using Go-Car as the research sample, the results of their responses were analyzed by multiple linear regression. The first hypothesis which says that the e-service quality variable has a positive and significant effect on satisfaction is acceptable, meaning that if e-service quality increases, satisfaction will also increase. The second hypothesis which says that the variable e-service quality has a positive and significant effect on e-loyalty is acceptable, meaning that if e-service quality increases, e-loyalty will also increase. The third hypothesis says that the satisfaction variable has a positive and significant effect on acceptable e-loyalty, meaning that if satisfaction increases, e-loyalty will increase.Keywords E-Service Quality, Satisfaction, E-Loyality, Go-Car Users