Claim Missing Document
Check
Articles

Found 39 Documents
Search

PENGARUH PRODUK DAN HARGA TERHADAP MINAT BELI CIMORY DI KOTA PADANG Nurhidayah Nurhidayah; Rose Rahmidani; Rita Syofyan
Jurnal Ecogen Vol 1, No 4 (2018): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v1i4.5676

Abstract

This study aims to examine: (1) The effect of the product on buying interest, (2) The effect of prices on buying interest. This type of research is causative. The population in this study was the people of Padang City who knew about Cimory's products. The sampling technique used was purposive sampling with a total sample of 100 respondents. The type of data used in this study is primary data. The data analysis technique uses descriptive and inductive analysis through multiple regression analysis using the SPSS version 21 program. The hypothesis is tested by F test and t test at α = 0.05. The results of this study indicate that: (1) Product has a significant effect on buying interest, (2) Price does not significantly influence buying interest.Keyword: Buying Interest, Product, Price
PENGARUH PERCEIVED TRUSTWORTHINESS, PERCEIVED RISK DAN PERCEIVED EASE OF USE TERHADAP MINAT BELI KONSUMEN PADA TOKO ONLINE JD.ID DI KOTA PADANG Nadya Nyssa; Rose Rahmidani
Jurnal Ecogen Vol 2, No 3 (2019): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v2i3.7331

Abstract

This study aims to know and prove how much influence perceived trustworthiness, perceived risk, and perceived ease of use to purchase intention at online shop JD.id in Padang City.This type of research is causative. The population in this study were peoples in Padang City. The samples were taken using Cochran formula with 100 respondents. This sampling technique is based on nonprobability sampling method. The type of data used in this study is primary data. Data analysis technique used multiple regression analysis technique using SPSS version 21.00. The results of this study indicate that: 1) Perceived trustworthiness has a positive significant effect on purchase intention (0,003<0,05), 2) Perceived Risk has not significant effect on purchase intention (0,665>0,05),  3) Perceived Ease Of Use has a positive significant effect on purchase intention (0,008<0,05).Keywords: Perceived Trustworthiness, Perceived Risk, Perceived Ease Of Use, Purchase Intention
PENGARUH INOVASI PRODUK, KEMASAN, DAN VARIASI PRODUK TERHADAP MINAT BELI ICE CREAM AICE DI KOTA PADANG Tika Afriyanti; Rose Rahmidani
Jurnal Ecogen Vol 2, No 3 (2019): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v2i3.7333

Abstract

This study aims to know and prove how much influence Innovation Product,Packaging, and Product Varians to Purchase Intention at ice cream Aice in Padang City.This type of research is causative. The population in this study were peoples in Padang City with characteristic know about inforormation Aice and never buying ice cream Aice. The samples were taken using Cochran formula with 100 respondents. This sampling technique is based on nonprobability sampling method. The type of data used in this study is primary data. Data analysis technique used multiple regression analysis technique using SPSS version 25.00. The results of this study indicate that: 1) Innovation Product has a negatif significant effect on purchase intention, 2) Packaging has a positif signifikan effect on purchase intention, 3) Product Varian has a positive significant effect on purchase intention.Keywords: Product Innovation,Packaging, Product Varians, Purchase Intention
Pengaruh Green Marketing dan Consumer Knowledge Terhadap Brand Image Produk Tupperware Meri Ariani; Rose Rahmidani
Jurnal Ecogen Vol 3, No 4 (2020): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v3i4.10503

Abstract

This study aims to reveal the effect of green marketing and consumer knowledge towards brand image of Tupperware in Padang. This type of research is causative. The population of this research are people who use Tupperware. The sample of this research is based on Chocran formula of 100 respondents that choose by using Nonprobability sampling methods and purposive sampling technic. It used primary data that obtained through distributing questionnaires to people in Padang with particular criteria. This research is using multiple regression analysis as method of analysis with SPSS 26. The result of this research is show that (1) Green marketing has significant effect towards the brand image of Tupperware in Padang (2) Consumers knowledge has significant effect to brand image of Tupperware in Padang. Keywords: green marketing, consumer knowledge, brand image
PKM Pengembangan Pasar Sulam Bordir Sumatera Barat Berbasis Web E-Commerce Dalam Bingkai kearifan Lokal Minangkabau rose rahmidani; Armiati Armiati; Syukhri Syukhri; Dessi Susanti
Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat Vol 19, No 3 (2019): Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1269.561 KB) | DOI: 10.24036/sb.0200

Abstract

Kasih Bunda Bordir dan Ririn Bordir: 1) Tidak mampu merancang dan membuat web e-commerce usaha untuk melakukan pengembangan pasar, 2) Belum mampu mengoperasikan web e-commerce usaha untuk melakukan pengembangan pasar.Solusi yang ditawarkan adalah: 1) Membantu Kasih Bunda Bordir dan Ririn Bordir merancang dan membuat web e-commerce usaha untuk melakukan pengembangan pasar sekaligus menyediakan sarana penunjangnya, 2) Pelatihan dan workshop bagi Kasih Bunda Bordir dan Ririn Bordir dalam mengoperasikan web e-commerce usaha yang sudah disediakan untuk melakukan pengembangan pasar.Metode pendekatan yang digunakan adalah: 1) Menggunakan metode berbasis kebutuhan, tim kegiatan pengabdian mempercayakan kepada pakar Teknik Informatika untuk merancang dan membuatkan web e-commerce bagi Kasih Bunda Bordir dan Ririn Bordir sehingga terselenggaranya pengembangan pasar berbasis web e-commerce, sedangkan sarana penunjangnya berupa perangkat hardware disediakan oleh tim kegiatan pengabdian untuk Kasih Bunda Bordir dan Ririn Bordir, 2) Menggunakan metode ceramah, tanya jawab, diskusi, pemberian tugas, demonstrasi, dan tutorial.Hasil yang dicapai adalah: 1) Kasih Bunda Bordir dan Ririn Bordir memiliki web e-commerce usaha beserta sarana penunjangnya untuk pengembangan pasar yang semula hanya konsumen yang berada di wilayah pariaman berkembang ke daerah lain, 2) Kasih Bunda Bordir dan Ririn Bordir, mampu mengoperasikan web e-commerce usaha yang sudah disediakan,3) Meningkatnya penjualan Kasih Bunda Bordir dan Ririn Bordir dibandingkan penjualan sebelum kegiatan pengabdianAbstrak Kasih Bunda Bordir dan Ririn Bordir: 1) Tidak mampu merancang dan membuat web e-commerce usaha untuk melakukan pengembangan pasar, 2) Belum mampu mengoperasikan web e-commerce usaha untuk melakukan pengembangan pasar.Solusi yang ditawarkan adalah: 1) Membantu Kasih Bunda Bordir dan Ririn Bordir merancang dan membuat web e-commerce usaha untuk melakukan pengembangan pasar sekaligus menyediakan sarana penunjangnya, 2) Pelatihan dan workshop bagi Kasih Bunda Bordir dan Ririn Bordir dalam mengoperasikan web e-commerce usaha yang sudah disediakan untuk melakukan pengembangan pasar.Metode pendekatan yang digunakan adalah: 1) Menggunakan metode berbasis kebutuhan, tim kegiatan pengabdian mempercayakan kepada pakar Teknik Informatika untuk merancang dan membuatkan web e-commerce bagi Kasih Bunda Bordir dan Ririn Bordir sehingga terselenggaranya pengembangan pasar berbasis web e-commerce, sedangkan sarana penunjangnya berupa perangkat hardware disediakan oleh tim kegiatan pengabdian untuk Kasih Bunda Bordir dan Ririn Bordir, 2) Menggunakan metode ceramah, tanya jawab, diskusi, pemberian tugas, demonstrasi, dan tutorial.Hasil yang dicapai adalah: 1) Kasih Bunda Bordir dan Ririn Bordir memiliki web e-commerce usaha beserta sarana penunjangnya untuk pengembangan pasar yang semula hanya konsumen yang berada di wilayah pariaman berkembang ke daerah lain, 2) Kasih Bunda Bordir dan Ririn Bordir, mampu mengoperasikan web e-commerce usaha yang sudah disediakan,3) Meningkatnya penjualan Kasih Bunda Bordir dan Ririn Bordir dibandingkan penjualan sebelum kegiatan pengabdian.
PKM MENINGKATKAN KEMAMPUAN HARD SKILLS GURU PEMBELAJAR JURUSAN BISNIS DARING DAN PEMASARAN MELALUI PEMBUATAN WEB-BLOG SEBAGAI KOMPETENSI PEMASARAN ONLINE, SMKN 1 DAN SMK KOSGORO 2 KOTA PAYAKUMBUH Rose Rahmidani; Armiati Armiati; Dessi Susanti
Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Vol 3, No 2 (2018): December 2018
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/abdimas.v3i2.2479

Abstract

Kegiatan pengabdian masyarakat ini bertujuan meningkatkan hardskil guru-guru Jurusan Bisnis Daring dan Pemasaran di SMKN 1 dan SMK Kosgoro 2 Kota Payakumbuh dalam hal: a) merancang pembuatan website, b) merancang prosedr pemasaran online dengan menggunakan/memanfaatkan e-mail dan media sosial, c) melakukan pemasaran melalui situs mobile, dan d) membuat blog. Peserta yang mengikuti pelatihan ini berjumlah 20 orang guru-guru jurusan bisnis daring dan pemasaran online SMKN 1 dan SMK Kosgoro 2 Payakumbuh. Metode dan pendekatan yang digunakan adalah ceramah dan tanya jawab untuk menyampaikan materi yang bersifat teoritis tentang pemasaran online dan memasarkan produk menggunakan website dan blog. Serta metode latihan dan bimbingan individual terkait dengan pengimplementasian atau praktek membuat website dan blog. Metode resitasi atau pemberian tugas yang dilakukan untuk mengetahui sejauh mana kemampuan peserta. Hasil dari kegiatan pengabdian ini adalah: 1) Meningkatkan kompetensi guru dalam merancang pembuatan website. Ukuran peningkatan dapat dilihat dari 85% guru-guru peserta kegiatan dapat menghasilkan website. 2) Meningkatnya kompetensi guru dalam merancang prosedur pemasaran online dengan menggunakan/memanfaatkan email dan media sosial. Ukuran peningkatan ini dapat dilihat dari 85% guru-guru peserta keigatan dapat merancang prosedur pemasaran online dengan menggunakan email dan media sosial. 3) Meningkatnya kompetensi guru dalam melakukan pemasaran melalui situs mobile. Ukuran peningkatan ini dapat dilihat dari 85% guru-guru peserta kegiatan dapat melakukan pemasaran melalui situs mobile. 4) Meningkatnya kompetensi guru dalam membuat blog. Ukuran peningkatan ini dapat dilihat dari 85% guru-guru peserta kegiatan dapat membuat blog. DOI: https://doi.org/10.26905/abdimas.v3i2.2479
Strategi Inovasi Produk pada Usaha Batik Tanah Liek Bundo Kanduang Indri Sefrina; Rose Rahmidani
Jurnal Ecogen Vol 1, No 1 (2018): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v1i1.4723

Abstract

This reseachaims to analysze product’s innovation strategy at Batik Tanah Liek Bundo Kanduang. This reseach is a descriptive qualitative reseach. The data which are used in this reseach are primery and secondary data. The resources of the data are informen. The data of this reseach are collected by doing observation, interview and documentation. The data are analyzed qualitatively. The data of this research are validated by using source triangulation.The result of this research shows that Batik Tanah Liek Bundo Kanduang has not innovated all of their products attributes such as packaging, brand and guarantee. Batik Tanah Liek Bundo Kanduang has done innovation in term of motif and service. In the research the research find some obstacles at Batik Tanah Liek Bundo Kanduang. The obstacles are marketing, difficulties in finding raw materials, the lack of people’s knowledge about Batik Tanah Liek Bundo Kanduang difficulties in finding skillful employees in making batik, the uncompatible consumens demands and the lack of government’s attention.Keywords: Strategi, Innovation, Product, Batik Tanah Liek
Potency of Creative Industry Embroidery and Weaving in West Sumatera in Developing the Common Economy Rose Rahmidani
Jurnal Inovasi Pendidikan Ekonomi (JIPE) Vol 10, No 1 (2020): Jurnal Inovasi Pendidikan Ekonomi
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/011083620

Abstract

The aims of this research are: 1) to describe the portrait of embroidery and weaving business in absorbing workforce in West Sumatera, 2) Exploring and formulating problems as well as mapping the needs assessment of embroidery/embroidery creative industry and Minangkabau weave. Population in this research is the entire business unit of embroidery and weaving industry in West Sumatera spread in Padang Pariaman, Agam, Tanah Datar, Sawahlunto, Padang, Payakumbuh, Bukittinggi and Pariaman, the sample is 93 business units spread in 8 regencies and cities above. This study uses a qualitative method. Data collection using survey methods, with qualitative descriptive analysis techniques. The results of this research are; 1) Embroidery and weaving business in West Sumatera are able to absorb 2.297 workforce, 2) Problems faced by embroidery and weaving business in West Sumatra can be formulated as follows: 1) Bookkeeping/finance aspect and management, 2) Production aspect, and 3) Marketing aspect
Pengaruh Store Atmosphere Dan Price Discount Terhadap Impulse Buying Dengan Positive Emotion Sebagai Variabel Intervening Pada Produk Fashion Mir’atil Isnaini; Rose Rahmidani
Jurnal Ecogen Vol 4, No 1 (2021): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v4i1.10510

Abstract

The purpose of researche is to know the effect of store atmosphere and price discount on impulse buying with intervening variable is positive emotion of fashion product (study on consumer Ramayana Plaza Andalas Padang city). This research used causative form, the population in this research were society of Padang. The sample of this research as many 100 respondents that choose by using purposive sampling technic with consideration consumer impulse buying fashion product in Ramayana Plaza Andalas. It used primary data that obtained through distributing questionnaires to people in Padang with particular criteria. Analysis method was used is path analysis with SPSS 16. The result of this research shows (1) store atmosphere has significant effect and positif on impulse buying, (2) price discount has significant effect and positif on impulse buying, (3) store atmosphere has significant effect and positif on positive emotion,(4) price discount has significant effect and positif on positive emotion,(5) impulse buying has significant effect and positif on positive emotion,  (6) store atmosphere has significant effect and positif to impulse buying with variable intervening as positive emotion (7) price discount has significant effect and positif to impulse buying with variable intervening as positive emotion. Keywords: store atmosphere, price discount, impulse buying, positive emotion 
Pkm Meningkatkan Kemampuan Hardskill Guru Pembelajar Melalui Implementasi Macro Media Flash dan Video Pembelajaran Cooperative Learning Sebagai Pembelajaran Multimedia Dalam Bingkai PTK SMA/SMK Se Kabupaten Padang Pariaman Dessi Susanti; Armiati Armiati; Ika Parma Dewi; Rose Rahmidani
Jurnal Pemberdayaan Masyarakat Madani (JPMM) Vol 3 No 1 (2019): Jurnal Pemberdayaan Masyarakat Madani (JPMM) (DOAJ Indexed)
Publisher : Fakultas Ekonomi Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (957.309 KB) | DOI: 10.21009/JPMM.003.1.02

Abstract

The goal of this outreach activity is improving the ability of high school teachers hardskill and SMK Padang Pariaman Regency business management in terms of: 1) makes learning media with macro media flash, 2) makes RPP that contains model cooperative learning as an application of student centred learning (KTSP curriculum is the curriculum demands and 2013), 3) makes proposals PTK, 4) PTK with the application of the model of cooperative learning and learning media macro media flash 5) make reports and article PTK. The method of the approach being used is as follows: 1) for training and learning media making workshop with Macro Media Flash at once mengeksplorasikan and associate video learning cooperative Learning method using lectures, q &amp; a, discussion, demonstration, granting, granting and tutorials, 2) for training and workshops make the RPP that contains the model of Cooperative Learning using the method using the method of lectures, q &amp; a, discussion, granting, demonstrations, and tutorials, 3) for training and workshops making use of PTK proposal methods lectures, q &amp; a, discussion, demonstration, granting, granting and tutorials, 4) for training and create reports and workshops Article PTK method using lectures, q &amp; a, discussion, demonstration, granting, granting and tutorials, 5) For mentoring do PTK with the application of the model of cooperative learning and learning media macro media flash use methods tutorials. The result of the activities of this devotion is 1) it generates media learning with macro media flash by a large majority (85%) of teachers of subjects high school economics teacher and vocational areas of expertise (business management) of Padang Pariaman, 2) it generates RPP with the syntax of the model of cooperative learning (KTSP curriculum and curriculum demands 2013) by a large majority (85%) of teachers of subjects high school economics teacher and vocational areas of expertise (business management) of Padang Pariaman, 3) it generates a proposal by PTK most (85%) of teachers of subjects high school economics teacher and vocational areas of expertise (business management) of Padang Pariaman, 4) it generates PTK Reports by a large majority (85%) of economic subjects in high school teachers and teachers of vocational areas of expertise (business management Padang Pariaman Regency), 5) it generates article PTK by a large majority (85%) of teachers of subjects high school economics teacher and vocational areas of expertise (business management) of Padang Pariaman.