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All Journal Journal of Business Management Education (JBME) Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Jurnal Administrasi Bisnis FISIPOL UNMUL
Naning Kristiyana
Muhammadiyah Ponorogo University
Economics, Econometrics & Finance Education Social Sciences

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PENGARUH PERCEIVED QUALITY, PERCEIVED PRICE DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP PURCHASE INTENTION (Survei Pada Konsumen Mobil Second Prabu Motor Ponorogo) Riskiy Rahmawati Dewi; Naning Kristiyana
Jurnal Administrasi Bisnis Fisipol Unmul Vol 9, No 4 (2021): Jurnal Administrasi Bisnis
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54144/jadbis.v9i4.6392

Abstract

This study aims to determine perceived quality, perceived price, electronic word of mouth on purchase intention (Survey of second-hand car consumers of Prabu Motor Ponorogo). In this study, it was obtained from the presentation of data from respondents' answers and questionnaires and analysis using the SPSS 25.0 program. This research uses quantitative research with data collection techniques using interviews and questionnaires. The data analysis method in this study used multiple linear regression, T test (partial), F test (simultaneous) and the coefficient of determination R2. The results of this study are, (1) Perceived quality (X1) has an effect on purchase intention (Y). (2) Perceived price (X2) has an effect on purchase intention (Y). (3) Electronic word of mouth (X3) has an effect on purchase intention (Y). (4) Perceived quality (X1), perceived price (X2) and electronic word of mouth (X3) simultaneously have an influence on Purchase intention (Y).
Perbedaan Gender dalam Peran Konflik, Emosional Kerja, dan Kinerja Pegawai Marketing Perusahaan Farmasi di Jawa Tengah Naning Kristiyana
Jurnal Maksipreneur Vol 8, No 1 (2018)
Publisher : Universitas Proklamasi 45 Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1572.62 KB) | DOI: 10.30588/jmp.v8i1.378

Abstract

Marketing employees as the heart of the company have a duty to achieve good performance, work targets must be fulfilled in an effort to contribute to the company's performance. Gender differences in the domestic role of families with work and emotional differences in gender can provide benefits in the recruitment process and the job description of marketing employees. This study aims to determine differences between female employees and male employees in the role of work conflict and to know the differences between female employees and male employees in emotional work and performance as marketing employees of pharmaceutical companies. The sample of all marketing staffs of Takeda Indonesia Pharmaceutical Company in Central Java is 16 people. Primary data collection was done by a questionnaire. This research uses a quantitative descriptive method. The analysis of data uses an ANOVA analysis. The analysis of variance (ANOVA) is used because there are two independent variables with combinations scales, namely interval and nominal (gender), while the dependent variable is interval scale. The results of this research showed that the roles of conflict and performance have no differences between male employees and female employees. For emotional intelligence, there are differences between male employees and female employees. The significant differences mean that there are a real differences between male employees and female employees in their emotional intelligence. Self-control and self-motivation as a form of emotional intelligence showed differences between male marketing employees and female marketing employees.
Hubungan antara Efikasi Diri Komputer dan Kecemasan Komputer terhadap Kinerja Akademik Mahasiswa Hadi Sumarsono; Naning Kristiyana; Premi Wahyu Widyaningrum
Journal of Business Management Education (JBME) Vol 7, No 2 (2022)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v7i2.50991

Abstract

Komputer telah menjadi instrumen penting pada setiap individu maupun organisasi. Penggunaan komputer terkadang memiliki efek samping yang tidak menyenangkan. Sejumlah mahasiswa diketahui mempunyai phobia dalam menggunakan komputer. Mahasiswa harus mempunyai efikasi diri yang tinggi untuk menanggulangi hal tersebut. Pada akhirnya akan berdampak pula pada kinerja akademik mahasiswa. Peneliti ingin memfokuskan pada antesenden dari Academic Performance. Penelitian ini juga diharapkan dapat memperjelas pengaruh Computer Anxiety terhadap Computer Self Efficacy pada ruang lingkup pendidikan. Jenis penelitian ini adalah explanatory research dengan menggunakan paradigma kuantitatif. Penelitian ini dilakukan di Universitas Muhammadiyah Ponorogo yang berstatus mahasiswa. Penelitian ini hanya berfokus pada mahasiswa yang telah melakukan perkuliahan secara daring. Pengumpulan data menggunakan kuesioner online. Metode analisis data yang digunakan untuk membuktikan hipotesis yang diajukan dalam penelitian ini menggunakan Generalized Structured Component Analysis (GSCA). Hasil penelitian membuktikan semua hubungan variabel yang diuji positif dan signifikan.
Co-Authors Hadi Sumarsono Premi Wahyu Widyaningrum Riskiy Rahmawati Dewi