Novrita Widiyastuti
LSPR Communication and Business Institute

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Perancangan Brand Identity dan Desain Kemasan Aldo Skincare Nawang Ayu Rahardjo; Novrita Widiyastuti
Jurnal Ilmu Komputer dan Desain Komunikasi Visual Vol 6 No 2 (2021): Journal of Computer Science and Visual Communication Design
Publisher : Fakultas Ilmu Komputer Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/jikdiskomvis.v6i2.418

Abstract

Aldo Skincare is a micro, small and medium enterprise (MSME) that sells serum for the face. However, Aldo Skincare's brand identity and packaging design have not yet formed a brand image and communicated product information, making Aldo Skincare unable to compete with similar local competitors. The brand identity was redesigned using the steps of the work according to Wheeler and the steps of the work of designing the packaging according to Klimchuk and Krasovec. As a result, the key message from Aldo Skincare is “For Healthy, Makes Beauty, Simple for Anyone” while maintaining the identity of the colors previously used. Through this design, a new name was created, namely Aglow by Aldo Baskoro with the tagline "Drop of Wholesome". The design, as a product attribute to convey information and strengthen the brand image, is expected to be able to increase the uniqueness and attractiveness, so that it is indirectly expected to be a means of promotion and become the brand of choice for the audience.
WACANA HUMOR PADA TAGAR #MATANAJWAMENANTITERAWAN DI TWITTER Novrita Widiyastuti
Jurnal Pustaka Komunikasi Vol 4, No 2 (2021): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v4i2.1442

Abstract

Mata Najwa, a talk show hosted by Najwa Shihab, on September 29, 2020 uploaded unusual video which questioning the existence of Terawan Agus Putranto, The Minister of Health Republic Indonesia at that time, whom never appears in the media to make statement about Government’s treatment of pandemic Covid-19. Mata Najwa tried to attract public’s attention by uploading a video that using empty chair interview technique, pretends Terawan was shows up in the middle of the show. Until the video with hastag #MataNajwaMenantiTerawan became trending topic in Twitter and created new humor discourses from netizens. The humor discourses in this hashtag is interested to be researched, that makes the objective of this research is to discover humor discourses contained in the video #MataNajwaMenantiTerawan, as well as user’s tweets that created new humor discourses in Twitter. Concept framework of this research is concepts about satire, parody, parikena, dan sarcasm. Research method: constructivism paradigm with qualitative type of research. Data collection methods: observing video Mata Najwa duration 4 minutes 22 seconds, timeline on Twitter with hashtag #MataNajwaMenantiTerawan, interview with Executive Producer of Mata Najwa from Narasi TV and documentation from various sources.