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PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN MAHASISWA DI PTS X SURABAYA Rachma Rizqina Mardhotillah; Reizano Amri Rasyid
JURNAL AKUNTANSI DAN MANAJEMEN Vol 3 No 2 (2019): Accounting and Management Journal
Publisher : UNUSA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/amj.v3i2.1436

Abstract

Perguruan Tinggi (PT) X merupakan merupakan salah satu Perguruan Tinggi Swasta yang terletak di Surabaya. Supaya eksistensi dan kualitas yang dimiliki terjamin, PTS X harus menjalankan riset terhadap kepuasan mahasiswa. Penelitian ini bertujuan untuk menguji pengaruh kualitas pelayanan terhadap kepuasan mahasiswa-mahasiswi di Universitas X di Surabaya. Variabel independen dalam penelitian ini adalah kulitas pelayanan dengan indikator Tangible, Reliability, Responsivenes, Assurance, Empathy, dan variabel dependen dalam penelitian ini adalah kepuasan mahasiswa-mahasiswi di Universitas X di Surabaya. Penelitian ini merupakan jenis penelitian kuantitatif dengan metode survei, dimana peneliti yang menganalisis dengan angka-angka yang diperoleh dari hasil survey dalam bentuk menyebarkan kuesioner kepada para responden. Sampel penelitian dalam penelitian ini adalah mahasiswa/mahasiswi PTS.X di Surabaya sebanyak 200 orang. Teknik pengambilan sampel pada penelitian ini non-probability sampling dengan menggunakan teknik Quota sampling. Hasil analisi menunjukkan bahwa Kualitas Pelayanan dengan indikator Tangible berpengaruh positif dan signifikan terhadap kepuasan. Kualitas Pelayanan dengan indikator Realibility berpengaruh positif dan tidak signifikan terhadap Kepuasan Mahasiswa. Kualitas Pelayanan dengan indikator Responsives berpengaruh positif dan signifikan terhadap Kepuasan Mahasiswa. Kualitas Pelayanan dengan indikator Assurance berpengaruh positif dan tidak signifikan terhadap Kepuasan Mahasiswa. Kualitas Pelayanan dengan indikator Empathy berpengaruh positif dan signifikan terhadap Kepuasan Mahasiswa di Universitas X di Surabaya.
Pelatihan Sertifikasi Halal dalam Upaya Peningkatan Kepuasan Pelanggan Sebagai Bagian dari Scale-Up Business Bagi UMKM Rachma Rizqina Mardhotillah; Endah Budi Permana Putri; Denis Fidita Karya; Riyan Sisiawan Putra; Hidayatul Khusnah; Mohamad Rijal Iskandar Zhulqurnain; Pance Mariati
Jurnal Surya Masyarakat Vol 4, No 2 (2022): Mei 2022
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26714/jsm.4.2.2022.238-246

Abstract

MSME actors have limited knowledge in applying for halal certification so that it becomes an obstacle in implementing halal product guarantees in Indonesia. Whereas the halal logo on the packaging has an impact on purchasing decisions and consumer satisfaction. Community service aims to provide training on the importance of halal certification as an effort to increase customer satisfaction for MSME actors. The target of the activity is 26 MSMEs in Surabaya. The method used is lectures and questions and answers followed by distributing knowledge questionnaires about halal certification and consumer satisfaction as material for evaluating activities. Furthermore, the data were analyzed using the Paired Sample Test. The results of the analysis showed that there was a significant increase in knowledge (p-value 0.000). This is indicated by the average knowledge score before training from 3.81 to 6.50 after being given training. Furthermore, MSME actors expect there are activities to assist in the registration of halal certification.
Analysis of Factors Affecting Return Visits: A Study on Religious Tourism of Sunan Ampel Surabaya Mohammad Yusak Anshori; Rachma Rizqina Mardhotillah; Umi Salamah
Patra Widya: Seri Penerbitan Penelitian Sejarah dan Budaya. Vol. 22 No. 2 (2021): Agustus
Publisher : Balai Pelestarian Nilai Budaya Daerah Istimewa Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52829/pw.320

Abstract

Penelitian ini bertujuan menganalisis faktor-faktor yang mempengaruhi minat kunjung kembali pada objek wisata religi Sunan Ampel Surabaya. Pertanyaan dari penelitian ini adalah bagaimana meningkatkan minat kunjung kembali pada objek wisata religi Sunan Ampel Surabaya. Penelitian ini dilakukan dengan cara menguji pengaruh Citra Wisata, Mutu Wisata dan Nilai Pelanggan guna meningkatkan minat kunjung kembali pada obyek wisata Religi Sunan Ampel Surabaya. Daya tarik wisata digunakan sebagai variabel intervening. Populasi dari penelitian ini adalah wisatawan yang berkunjung ke objek wisata Religi Sunan Ampel, dan yang sudah pernah berkunjung sebanyak dua kali. Dengan criteria usia mulai dari 16 sampai 40 tahun di kalangan remaja sampai orang tua. Sampel dari penelitian ini adalah 150 responden yang didapat dengan metode purposive sampling. Metode analisis data pada penelitian ini menggunakan path analysisdengan software smartPLS. Hasil penelitian ini membuktikan tiga hipotesis diterima dan satu hipotesis ditolak. Tiga hipotesis yang diterima mencakup mutu wisata berpengaruh positif dan signifikan terhadap dayatarik wisata, citra wisata berpengaruh positif dan signifikan terhadap dayatarik wisata, dan nilai pelanggan berpengaruh positif dan signifikan dengan minat kunjung kembali. Hipotesis yang ditolak adalah dayatarik wisata berpengaruh negatif terhadap minat kunjung kembali.
Transactional Leadership Style, Job Satisfaction and Organizational Commitment to Employee Performance on Collection Section of Bank X Surabaya Denis Fidita Karya; Rachma Rizqina Mardhotillah; Laila Alfi Sahrin
JMM17 : Jurnal Ilmu ekonomi dan manajemen Vol 8 No 01 (2021)
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jmm17.v8i01.4817

Abstract

Abstract The main objective of the organization in general is to fulfill the vision and mission of the organization. To meet the achievements in the organization, the initial step is to first form the human resources that are owned to match the description of the needs of the organization. In the process of shaping the character of each individual in the organization, generally the direction of formation is initiated by the leader, because the leader is the determinant of the organization's performance policies. This study aims to determine the transactional leadership style at Bank X in Surabaya. The effect of this leadership style will have an impact on satisfaction and commitment which in turn will improve employee performance. This research is a quantitative type by distributing questionnaires to employees of Bank X in Surabaya using the Smart Partial Least Square. The results showed that the leadership style of leadership had a significant effect on job satisfaction and organizational commitment, this study also found that job satisfaction and organizational commitment had a significant effect on employee performance at Collection Bank X Surabaya.
PANIC BUYING PHENOMENON AMONG ACADEMICS AT X UNIVERSITY IN SURABAYA Rachma Rizqina Mardhotillah; Denis Fidita Karya; Azmil Chusnaini; Berto Mulia Wibawa
Jurnal Bisnis dan Keuangan Vol 6 No 1 (2021): Business and Finance Journal
Publisher : UNUSA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/bfj.v6i1.1973

Abstract

In the weeks at the start of the pandemic, some news in Indonesia was colored related to the panic buying phenomenon by Indonesians in the midst of the Covid-19 pandemic. Of course, the Indonesian people were quite worried about the pandemic at that time. Starting from the scarcity of masks, hand soap and hand sanitizers at the beginning of the soaring positive cases of Covid-19 to the scarcity of staple goods consumed by everyday people such as sugar and rice, this phenomenon forced the government to impose restrictions on the purchase of staples. Currently, several regulations have been implemented regarding the purchase of basic commodities by the government to minimize hoarding activities of staple goods. This study aims to see the effect of the Covid-19 pandemic on the emergence of panic buying behavior among the academics of a university in Surabaya. The analytical method used in this research is descriptive analysis with a total sample of 60 respondents consisting of lecturers, students, and educational staff. The research was conducted from June to July 2020. After conducting a survey, it was found that many academics at X University Surabaya were not affected by the panic buying phenomenon.
SELF-EFFICATION AS THE DETERMINANTS FOR THE INTENTION OF ENTREPRENEURSHIP Rachma Rizqina Mardhotillah; Denis Fidita Karya; Candraningrat
Journal of Applied Management and Business (JAMB) Vol. 1 No. 2 (2020)
Publisher : Universitas Dinamika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (619.03 KB) | DOI: 10.37802/jamb.v1i2.143

Abstract

This examination intends to decide: (1) The degree of self-adequacy of undergraduate management study programs in Surabaya, (2) The degree of enterprising expectations of undergraduate management study programs in Surabaya, (3) The impact of self-viability on undergraduate management study programs in Surabaya. The number of population in this examination is the undergraduate management study programs in Surabaya. The testing system utilizes Proportionate Stratified Random Sampling and acquired an example of 167 undergraduate management study programs in Surabaya. The instrument preliminary utilized master judgment and proceeded with preliminaries on 30 undergraduate management study programs in Surabaya. Validity test in this research utilizes the Product Moment connection method from Pearson. Unwavering quality test utilizing the Cronbach Alpha. Information gathering utilizes a survey that is dispersed straightforwardly and through electronic media. The investigation essential testing incorporates typicality test and linearity test. The information investigation method utilized is straightforward relapse to test theories.
Gojek VS Grab: Which One Is Better in Creating Customer Satisfaction and Loyalty? Berto Mulia Wibawa; Grisna Anggadwita; Rachma Rizqina Mardhotillah; Syarief Nur Husin; Alyaa Zalfaa Komara Putri; Siska Lusia Putri
Jurnal Bisnis dan Keuangan Vol 7 No 1 (2022): Business and Finance Journal
Publisher : UNUSA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/bfj.v7i1.2607

Abstract

Online ride-hailing is now becoming a popular option for customers to travel worldwide, including for consumers in Indonesia. However, the Covid-19 pandemic caused many force majeure problems for companies serving online ride-hailing services. These situations lead to numerous customer dissatisfaction, low switching cost, and disloyalty for customers to use online ride-hailing services. In particular, this study aims to investigate the comparison of customer satisfaction and loyalty level between Gojek and Grab. This study used the online-survey method with a total sample of 569 usable online responses. The data analysis was carried out by calculating the importance-performance analysis, customer satisfaction index, and customer loyalty index. Our findings illustrate that the competition between two companies is very tight and competitive. Based on service satisfaction, Gojek is slightly better than Grab. Nevertheless, in terms of loyalty, the level of loyalty of Grab consumers is more loyal than Gojek consumers. Hence, instead of competing head to head, it would be more effective for Gojek and Grab to have diverse service strategies to provide more varied benefits to society.
Desain Elemen Branding dan Implementasi Digital Marketing untuk Penguatan Citra Destinasi Benteng Kedung Cowek Surabaya Berto Mulia Wibawa; Gita Widi Bhawika; Geodita Woro Bramanti; Anandita Ade Putri; Rachma Rizqina Mardhotillah
JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Vol 1 No 3 (2020)
Publisher : Politeknik Dharma Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v1i3.365

Abstract

Benteng Kedung Cowek (BKC) dengan keindahan destinasi benteng kuno dan cerita sejarah kepahlawanan yang terkandung dibaliknya, sangat berpotensi untuk menjadi tujuan wisata sejarah yang terkenal di Kota Surabaya. Tetapi, kawasan tersebut belum sepenuhnya dikembangkan untuk keperluan pariwisata, sehingga belum banyak dikenal oleh masyarakat maupun wisatawan. Pengabdian masyarakat ini bertujuan untuk membantu pengelola dan stakeholders BKC dalam merancang aspek branding kawasan dan peningkatan citra destinasi. Melalui desain elemen merek dan implementasi strategi digital marketing yang tepat, diharapkan BKC yang sejak Tahun 2019 telah menyandang predikat bangunan cagar budaya, akan semakin dikenal dan berdampak positif bagi peningkatan kontribusi sektor pariwisata di Jawa Timur, peningkatan aspek perekonomian kota, dan peningkatan kesejahteraan masyarakat yang tinggal disekitar BKC.
Pelatihan Sertifikasi Halal dalam Upaya Peningkatan Kepuasan Pelanggan Sebagai Bagian dari Scale-Up Business Bagi UMKM Rachma Rizqina Mardhotillah; Endah Budi Permana Putri; Denis Fidita Karya; Riyan Sisiawan Putra; Hidayatul Khusnah; Mohamad Rijal Iskandar Zhulqurnain; Pance Mariati
Jurnal Surya Masyarakat Vol 4, No 2 (2022): Mei 2022
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26714/jsm.4.2.2022.238-246

Abstract

MSME actors have limited knowledge in applying for halal certification so that it becomes an obstacle in implementing halal product guarantees in Indonesia. Whereas the halal logo on the packaging has an impact on purchasing decisions and consumer satisfaction. Community service aims to provide training on the importance of halal certification as an effort to increase customer satisfaction for MSME actors. The target of the activity is 26 MSMEs in Surabaya. The method used is lectures and questions and answers followed by distributing knowledge questionnaires about halal certification and consumer satisfaction as material for evaluating activities. Furthermore, the data were analyzed using the Paired Sample Test. The results of the analysis showed that there was a significant increase in knowledge (p-value 0.000). This is indicated by the average knowledge score before training from 3.81 to 6.50 after being given training. Furthermore, MSME actors expect there are activities to assist in the registration of halal certification.
PENGARUH LABEL HALAL TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE Rachma Rizqina Mardhotillah; Endah Budi Permana Putri; Reizano Amri Rasyid; Laila Alfi Sahrin
JURNAL AKUNTANSI DAN MANAJEMEN Vol 6 No 1 (2022): Accounting and Management Journal
Publisher : UNUSA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/amj.v6i1.2790

Abstract

Perempuan merupakan segmen pasar yang potensial dan memiliki banyak kebutuhan. Setiap hari, wanita tidak lepas dari penggunaan produk perawatan kulit. Oleh karena itu, banyak perusahaan yang berusaha memenuhi permintaan skincare dengan berbagai inovasi produk. Produsen melakukan inovasi produk perawatan wajah untuk mendapatkan kepercayaan konsumen terhadap produk tersebut. Apalagi mayoritas penduduk di Indonesia beragama Islam. Oleh karena itu kepastian kehalalan produk menjadi hal yang penting untuk diperhatikan. Salah satu standar yang diberikan oleh konsumen muslim adalah adanya label halal pada produk skincare tersebut. Beberapa konsumen mempertimbangkan ada tidaknya label halal ketika memutuskan untuk membeli produk. Namun sebagian konsumen tidak percaya dengan ada tidaknya label halal pada produk tersebut. Sehingga saat ini label halal menjadi salah satu faktor dalam keputusan pembelian produk skincare khususnya bagi konsumen muslim.