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Analytical Customer Relationship Management untuk Restoran Gunawan, Agus; Kornalius, Yoke Pribadi; Athuri, Asdi Aulia; Gunawan, Theresia; Chandra, Ivan; Elisabeth, Elisabeth; Anggara, Patra
Research Report - Humanities and Social Science Vol 1 (2014)
Publisher : Research Report - Humanities and Social Science

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Abstract

Bisnis restoran merupakan suatu bisnis yang cukup kompetitif. Dewasa ini, persaingan dalam bisnis ini bukan hanya berdasarkan rasa dan tampilan dari produk (makanan atau minuman) yang ditawarkan, tetapi juga berdasarkan keunikan konsep yang membangun keunggulan tersendiri dari restoran tersebut di mata konsumen. Dengan keunggulan tersebut, restoran berharap untuk dapat menarik konsumen untuk menjadi pelanggan. Untuk mencapai tujuan ini, salah satu pendekatan yang sering digunakan adalah Customer Relationship Management (CRM).Tantangan yang muncul adalah bagaimana menyusun suatu CRM yang dapat membantu restoran untuk menganalisa proses bisnisnya, termasuk menganalisa bagaimana perilaku pelanggan. Dengan hasil analisa yang mendalam, pramusaji dan kasir dari restoran dapat mempunyai peluang yang lebih besar dalam menciptakan hubungan emosional yang positifdengan pelangan. Analisa seperti ini tidak dihasilkan oleh operational CRM yang sudah umum diimplementasikan dalam bisnis restoran. Pertanyaan yang muncul adalah bagaimana membangun suatu analytical CRM yang mampu menjawab kebutuhan para pelaku di bisnis restoran.Penelitian ini bersifat eksploratif dengan menggunakan kombinasi data kualitatif dan kuantitatif. Studi kasus terhadap tiga restoran menjadi dasar dari penelitian ini. Dengan menggunakan kombinasi pendekatan wawancara, studi dokumen, observasi, dan kuesioner, formula CRM yang sesuai dengan karakteristik restoran dan konsumen di Indonesia diharapkan dapat dihasilkan. Penelitian ini mengusulkan konsep analytical CRM untuk diterapkan di ketiga restoran tersebut. Adapun tujuan penerapan analytical CRM adalah agar pebisnis dapat mendapatkan hasil yang lebih optimal dalam menerapkan CRM.   
Application of ANNs and Dynamic Modeling for SMEs Gunawan, Agus
Jurnal Administrasi Bisnis Vol 8, No 1 (2012)
Publisher : Business Administration Study Program - Universitas Katolik Parahyangan

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Abstract

Indonesian SMEs Garment Manufacturers (ISGMs) has become the main contributorto Indonesia’s Gross Domestic Product for the last ten years. At the same time, theState Minister for Cooperatives and SMEs received many reports on the discontinuedof the ISGMs. Currently, the ISGM managers have lack of management capabilities.This study focus on the use of artificial neural networks (ANNs) that is capableof interpreting the results of financial statements analysis (FSA). ANNs rules areencoded implicitly using an algorithm for automatic learning. Furthermore, the studyalso will investigate how to support the ISGMs by using pattern recognition in dy-namic modelling (DM). The combination of ANNs and DM may support the ISGMsin (1) analysing the firm’s performance, (2) interpreting the results of FSA, and (3)providing a simulation on what will happen if something occurred in the business.Keywords: financial statement analysis, ANNs, dynamic modelling, business,garment, SMEs
Parahyangan Catholic University Relationship Management Pilot Project At FISIP-UNPAR Gunawan, Agus
Jurnal Administrasi Bisnis Vol 4, No 1 (2008)
Publisher : Business Administration Study Program - Universitas Katolik Parahyangan

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Abstract

Considering that relations with the students is really important as one of the approachesto get its competitive advantages, a university must knows exactly eachof the students so the university’s staffs can interact, communicate and fulfill thestudents needs personally. In order to maximize the effort, the university must use itsstudents’ database supported with information technology to create customer knowledgecompetence. To make the adequate CRM function with risk management fromthe beginning to reduce the risks which can be came up, the university must havecustomer mapping, employee commitment and re-organization.Keywords: Customer Relationship Management, Knowledge Management, RiskManagement
What can be learned from a Knowledge-intensive System? Gunawan, Agus; Wahdan, Mohamed A.; Herik, H. Jaap van den; Kornarius, Yoke Pribadi
Jurnal Administrasi Bisnis Vol 7, No 2 (2011)
Publisher : Business Administration Study Program - Universitas Katolik Parahyangan

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Abstract

The paper aims at describing what can be learned from a Knowledge-intensive Sys-tem (KIS) by a manager of an Indonesian SME Garment Manufacturer (ISGM).For this purpose, we use the system LIA (Leading to Information Access). LIA isa system that (1) handles financial related transactions, (2) processes them accordingto Indonesian accounting standard procedures, and (3) gives the interpretation of theprocess results to the financial analysis. By learning from the interpretation of thecompany’s historical data, an owner’s understanding of critical financial factors ingarment industry may increase and let the company flourish.Keywords: Knowledge-intensive System, Financial Analysis, Learning Process,Indonesia SME Garment Manufacturers, Business Administration
Customized Packaging Support System Hotel Pribadi, Yoke; Gunawan, Agus; Caroline, Angela; Adrian, Jeff; Devina, Sheryl
Jurnal Administrasi Bisnis Vol 12, No 2 (2016)
Publisher : Business Administration Study Program - Universitas Katolik Parahyangan

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Abstract

Advances in technology are causing transport becomes cheaper and government support to promote tourism has positive impact in the hospitality business, even in West Java, there are around 1,649 registered hotels. Various hotels are competing in various forms of strategies. One strategy used is rife customer intimacy strategy in the form of packages that provide customized according to the preferences of the target customer.Research type is qualitative that use five hotel as samples. Data collected through interviews, FGD (Focus Group Discussion), and evaluation of the Standard Operating Procedures and systems used by the hotel. Analyze data using MIT 90s Framework and BPMN (Business Process Modeling and Notation) to determine the systems needed by the hotel as well as describe the proposed system of this research.This research focuses on designing information systems that can support hotel in offering customized packages. Keywords : Information System, Customer Packages
What can be learned from a Knowledge-intensive System? Agus Gunawan; Mohamed A. Wahdan; H. Jaap van den Herik; Yoke Pribadi Kornarius
Jurnal Administrasi Bisnis Vol. 7 No. 2 (2011)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (757.628 KB) | DOI: 10.26593/jab.v7i2.413.%p

Abstract

The paper aims at describing what can be learned from a Knowledge-intensive Sys-tem (KIS) by a manager of an Indonesian SME Garment Manufacturer (ISGM).For this purpose, we use the system LIA (Leading to Information Access). LIA isa system that (1) handles financial related transactions, (2) processes them accordingto Indonesian accounting standard procedures, and (3) gives the interpretation of theprocess results to the financial analysis. By learning from the interpretation of thecompany’s historical data, an owner’s understanding of critical financial factors ingarment industry may increase and let the company flourish.Keywords: Knowledge-intensive System, Financial Analysis, Learning Process,Indonesia SME Garment Manufacturers, Business Administration
Application of ANNs and Dynamic Modeling for SMEs Agus Gunawan
Jurnal Administrasi Bisnis Vol. 8 No. 1 (2012)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (364.153 KB) | DOI: 10.26593/jab.v8i1.415.%p

Abstract

Indonesian SMEs Garment Manufacturers (ISGMs) has become the main contributorto Indonesia’s Gross Domestic Product for the last ten years. At the same time, theState Minister for Cooperatives and SMEs received many reports on the discontinuedof the ISGMs. Currently, the ISGM managers have lack of management capabilities.This study focus on the use of artificial neural networks (ANNs) that is capableof interpreting the results of financial statements analysis (FSA). ANNs rules areencoded implicitly using an algorithm for automatic learning. Furthermore, the studyalso will investigate how to support the ISGMs by using pattern recognition in dy-namic modelling (DM). The combination of ANNs and DM may support the ISGMsin (1) analysing the firm’s performance, (2) interpreting the results of FSA, and (3)providing a simulation on what will happen if something occurred in the business.Keywords: financial statement analysis, ANNs, dynamic modelling, business,garment, SMEs
Customized Packaging Support System Hotel Yoke Pribadi; Agus Gunawan; Angela Caroline; Jeff Adrian; Sheryl Devina
Jurnal Administrasi Bisnis Vol. 12 No. 2 (2016)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2356.53 KB) | DOI: 10.26593/jab.v12i2.2368.%p

Abstract

Advances in technology are causing transport becomes cheaper and government support to promote tourism has positive impact in the hospitality business, even in West Java, there are around 1,649 registered hotels. Various hotels are competing in various forms of strategies. One strategy used is rife customer intimacy strategy in the form of packages that provide customized according to the preferences of the target customer.Research type is qualitative that use five hotel as samples. Data collected through interviews, FGD (Focus Group Discussion), and evaluation of the Standard Operating Procedures and systems used by the hotel. Analyze data using MIT 90's Framework and BPMN (Business Process Modeling and Notation) to determine the systems needed by the hotel as well as describe the proposed system of this research.This research focuses on designing information systems that can support hotel in offering customized packages. Keywords : Information System, Customer Packages
PENGARUH PERSEPSI KARYAWAN ATAS INFRASTRUKTUR TEKNOLOGI INFORMASI TERHADAP MINAT BERBAGI PENGETAHUAN Angela Caroline; Agus Gunawan; Yoke Pribadi Kornarius
Management and Entrepreneurship Journal Vol 4 No 2 (2021): Oktober
Publisher : Universitas Nurtanio Bandung

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Abstract

ABSTRAKBisnis keluarga mendominasi sebesar 95% dari keseluruhan bisnis di Indonesia. Akan tetapi, terdapat stigma di masyarakat di mana bisnis keluarga tidak akan bertahan sampai generasi ketiga. Penyebabnya adalah adanya perbedaan pengetahuan yang dimiliki oleh pendahulu dan suksesor. Hal ini dapat dijembatani dengan menyediakan sistem yang dapat membantu mengontrol proses bisnis di perusahaan. Kebutuhan akan sistem juga dipengaruhi oleh kondisi pandemic covid-19 yang menyebabkan meningkatknya ketergantungan bisnis terhadap teknologi informasi. Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh infrastruktur teknologi informasi (ITI) terhadap minat berbagi pengetahuan (KSI). Penelitian ini berjenis explanatory yang bertujuan untuk memperlihatkan hubungan dan pengaruh antara dua variabel yaitu ITI dan KSI. Teknik sampling menggunakan purposive sampling dimana jumlah sample sebesar 52 responden. Hasil penelitian menunjukkan hubungan yang kuat antara ITI dan KSI yakni sebesar 0,635. Di samping itu, ITI berpengaruh secara positif dan signifikan terhadap KSI dengan nilai R-square sebesar 0,403 yang dapat dinyatakan cukup besar.Kata Kunci : Infrastruktur Teknologi Informasi, Minat Berbagi Pengetahuan, Bisnis Keluarga, UMKM,Manajemen Pengetahuan
Parahyangan Catholic University Relationship Management Pilot Project At FISIP-UNPAR Agus Gunawan
Jurnal Administrasi Bisnis Vol. 4 No. 1 (2008)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (393.421 KB) | DOI: 10.26593/jab.v4i1.359.%p

Abstract

Considering that relations with the students is really important as one of the approachesto get its competitive advantages, a university must knows exactly eachof the students so the university’s staffs can interact, communicate and fulfill thestudents needs personally. In order to maximize the effort, the university must use itsstudents’ database supported with information technology to create customer knowledgecompetence. To make the adequate CRM function with risk management fromthe beginning to reduce the risks which can be came up, the university must havecustomer mapping, employee commitment and re-organization.Keywords: Customer Relationship Management, Knowledge Management, RiskManagement