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All Journal Jurnal Analisis Manajemen Prosiding SNATIF Journal of Management and Business Review Jurnal Baabu Al-ilmi : Ekonomi dan Perbankan Syariah
Mochamad Edris
Fakultas Ekonomi Universitas Muria Kudus
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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KAJIAN POTENSI INVESTASI TAMAN BUDAYA SOSROKARTONO KABUPATEN KUDUS Handoyo, Ag. Sunarno; Edris, Mochamad; Sukresno, Sukresno; Ariyanto, Shodiq Eko
Prosiding SNATIF 2017: Prosiding Seminar Nasional Teknologi dan informatika (BUKU 1)
Publisher : Prosiding SNATIF

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Abstract

AbstrakKajian Potensi Investasi Taman Budaya Sosrokartono pada hakekatnya bertujuan untuk mengembangkan potensi budaya Kabupaten Kudus yang terdiri dari : sistem bahasa, sistem pengetahuan, sistem teknologi, sistem ekonomi, sistem sosial, sistem religi, dan sistem kesenian. Ketujuh sistem tersebut saling berkaitan merupakan satu kesatuan yang semata-tidak dapat dipisahkan. Analisi yang diguanakan adalah analisis SWOT yang berkolaborasi dengan analisis Balanced Scorecard. Mengacu pada tujuh sistem budaya tersebut dapat di identifikasi faktor internal dan eksternal yang terdiri dari : kekuatan/potensi, kelemahan, peluang, ancaman, yang dikolaborasikan dengan perspektif finance, operasional, customer, dan learning proces. Proses berikutnya adalah menentukan posisi strategis dan perencanaan strategis Taman Budaya Sosrokartono. Kesimpulan hasil kajian ini adalah adanya potensi investasi yang terdiri dari tujuh sistem budaya dan dapat direkomendasikan pembangunan sarana dan prasarana sesuai peruntukannya Kata Kunci:investasi, kekuatan, peluang,  strategi.
KINERJA UMKM TENANT INKUBATOR BISNIS UNIVERSITAS MURIA KUDUS BERDASARKAN IMPLEMENTASI E-MARKETING Edris, Mochamad; Handoyo, Ag Sunarno; Lusianti, Dina
Prosiding SNATIF 2017: Prosiding Seminar Nasional Teknologi dan informatika (BUKU 1)
Publisher : Prosiding SNATIF

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Dengan berkembangnya kemajuan teknologi dan informasi membawa paradigma tersendiri bagi konsep pemasaran. Kini pemasaran bersinergi dengan pemanfaatan teknologi dan informasi dalam konsep Pemasaran Elektronik (E-Marketing). E-Marketing ini dapat mempermudah akses antara para pelaku pemasaran, yakni perusahaan, pemasar, pelanggan dan mitra bisnis yang lainnya. E-Marketing dapat difungsikan guna memperkenalkan produk yang tidak hanya pada lokal daerah tapi juga skala nasional bahkan internasional. E-Marketing juga berperan sebagai pembentuk nilai keunggulan bersaing. Objek penelitian ini adalah 25 UMKM sebagai tenant inkubator bisnis Universitas Muria Kudus. Sebanyak 8 buah UMKM bergerak pada jenis industri makanan dan minuman, 8 buah konveksi pakaian, dan masing-masing 3 buah UMKM pada konveksi bordir, konveksi jilbab, dan konveksi tas. Penelitian ini akan menilai kinerja UMKM tenant inkubator Universitas Muria Kudus berdasarkan implementasi E-Marketing. Sehingga akan nampak berapa UMKM yang telah melaksanakan E-Marketing, bagaimana pemanfaatan dan penggunaan media sosial dan uji beda sebelum dan sesudah kegiatan E-Marketing didayagunakan.Kata kunci : E-Marketing, media sosial, UMKM  
PENGARUH KUALITAS LAYANAN TERHADAP LOYALITAS DENGAN MEDIASI KEPUASAN PASIEN RAWAT INAP PADA KELUARGA SEHAT HOSPITAL PATI Puspitasari, Mei Gawati; Edris, Mochamad
Jurnal Analisis Manajemen Vol 5, No 2 (2011): Jurnal Analisis Manajemen
Publisher : Universitas Muria Kudus

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Abstract

The purpose of this study is to analysis the effect of service quality variable toward patient loyalty mediated by patients satisfaction in Keluarga Sehat Hospital Pati. This study used samples of 100 respondent. Methods of collecting data through questionnaires using a Likert scale with a purposive sampling method. Data analysis methods used are quantitative analysis using path analysis techniques (path analysis). The result showed : 1) Service Quality variable had a significant effect on patient loyality but not directly 2) Service quality variable had a significant efeect on patient loyality. 3) Service quality variable had a significant effect on loyality through the mediating variable of customer loyalty. 4) Service Quality had a significant effect on customer loyalty through customer satisfaction. This result showed that service quality can establish customer satisfaction, patients will feel happy to get additional service than what their expect so they will be satisfied and will form a customer loyalty in Keluarga Sehat Hospital Pati.
ANALISIS PERILAKU PEMBELIAN OBAT-OBATAN HALAL DI PROVINSI JAWA TENGAH Edris, Mochamad
Journal of Management and Business Review Vol 17, No 2 (2020)
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v17i2.181

Abstract

This study aims to analyze purchasing behavior and to determine the most dominant factor influencing purchase intention of halal labeled medicines of Muslim consumers in Central Java. Sample of 244 respondents are used in this study. Data is collected using questionnaire with judgment sampling technique and analyzed using the Structural Equation Modeling technique using AMOS. Theory of Planned Behavior model is used to identify factors influence purchasing decision and behavior. Today's society pays little attention to the halal label when buying and or consuming medicine and food products. The results of the study found that subjective norms, attitudes, and behavioral control perceptions have an influence on consumer purchase intentions to buy halal labeled medicines. Subjective norms have the most dominant influence on purchase intentions. Furthermore, subjective norms have a significant effect on consumer attitudes toward halal labeled medicines. This results show that significant people around consumer or social environment factors such as family and friends have a strong influence in consumer purchasing decision making. This study supports the previous research on consumer purchase intention.
Analisis Pengaruh Layanan Digital Perbankan Syariah terhadap Literasi Keuangan Syariah Generasi Milenial Yasin, Rozaq Muhammad; Lailyah, Nurzahroh; Edris, Mochamad
Jurnal BAABU AL-ILMI: Ekonomi dan Perbankan Syariah Vol 6, No 1 (2021)
Publisher : Institut Agama Islam Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29300/ba.v6i1.4117

Abstract

Good financial literacy, especially in the digital era now is important to be understood by millennials. The digitization of Islamic which is able to provide more efficient, safer, faster financial products and the risk of losing money is less well understood by this generation. Islamic digital banking services like mobile banking and internet banking, which describe the virtual process to support all services, are expected to be able to significantly increase the level of Islamic banking literacy and have a positive impact on business growth in general. This study used a quantitative descriptive research design. The sampling method used purposive sampling method. Data was obtained by using questionnaire which was distributed to 100 millennial respondents who used m-banking or i-banking in Kudus. The answers to the questionnaire were measured using a rating scale, then data was analysed by multiple linear regression. The results showed that m-banking and i-banking had a significant and positive effect to the literacy of millennials about Islamic banks in Kudus. It was proven by a significance value of 0.000 (p <0.05). The R-square value is 0.775, which means the contribution of the influence provided by m-banking and i-banking services to millennials Islamic financial literacy in Kudus is 77.5%, while the remaining 22.5% is influenced by other variables.
Co-Authors Dina Lusianti Handoyo, Ag Sunarno Handoyo, Ag. Sunarno Lailyah, Nurzahroh Mei Gawati Puspitasari Shodiq Eko Ariyanto Sukresno Sukresno Yasin, Rozaq Muhammad