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All Journal Jurnal Manajemen Indonesia IJFBP International Journal of Family Business Practices Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF)

Anggraeni Permatasari

President University

Author-ID : 2576703

Economics, Econometrics & Finance

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Pemodelan Dan Simulasi Berbasis Agen Untuk Perilaku Kewirausahaan Kreatif-Sosial Dalam Konteks Ekonomi Kreatif Anggraeni Permatasari; Wawan Dhewanto; Dina Dellyana
Jurnal Manajemen Indonesia Vol 21 No 1 (2021): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v21i1.2536

This paper presents an agent-based model that illustrates creative-social entrepreneurial behaviour and its impact on socio-economic development and local resources sustainability. This study conducted an agent-based model simulation test to demonstrate the potential of the model developed through a literature review. The model approach assumes the interactions between agents are influenced by three purposes, which are profit entrepreneur, social entrepreneur and hybrid entrepreneur. The process is captured from the ability of entrepreneurial creativity in exploiting and conserving local resources. The results show the success of a dynamic model in integrating characteristics and creative-social entrepreneurial behaviour. The final model used as a reference to validate the impact and the relationship of creative-social entrepreneurial action on the socio-economic development and sustainability of a region's local resources. Keywords—Creative-social Entrepreneurship, Agent Based Model, Hybrid Entrepreneurs, Socio-Economic Development Local Resources Sustainability

Factors Influencing Social Entrepreneurial Intention: A Case of Private University in Bekasi Anggraeni Permatasari; Garry Doohan; Muhammad Setiawan Kusmulyono
International Journal of Family Business Practices Vol 3, No 2 (2020)
Publisher : Faculty of Business, President University

This research analyses the influence of emotional intelligence, self-efficacy, attitude, and subjective norms towards social entrepreneurial intention in University students. Quantitative research was chosen to conduct this research. Two hundred five respondents responded were participated in this research. Multiple Regression analysis was utilized as a statistical tool analysis to test the hypothesis. This study found a significant influence between emotional intelligence, self-efficacy, attitude, and subjective norms towards social entrepreneurial intention (simultaneously). This research also defines which factors influence students to engage on social entrepreneurship projects in the context of private university.

Creative social entrepreneurial orientation of traditional woven SMEs Anggraeni Permatasari; Wawan Dhewanto; Dina Dellyana
Proceeding of the International Conference on Family Business and Entrepreneurship 2022: Proceeding of 6th International Conference on Family Business and Entrepreneurship
Publisher : President University

This study defines entrepreneurial orientation (EO) in traditional woven SMEs in the context of the creative industry. We explore the entrepreneurial process of traditional woven SMEs in Sikka District, Indonesia. This study uses a qualitative method based on grounded research. Data was collected through in-depth interviews and observations. Eight stakeholders participated in this study. Data were analyzed through open, axial, and selective coding to present a systematic approach to new concept development applied by inductive research. The findings define traditional woven SMEs as those determined by creativity and social orientation. This study has limitations in terms of geographic area. Further research is required in this regard. The results can help traditional woven SMEs develop sustainable performance through entrepreneurial orientation. This study leveraged the concept of social entrepreneurship in the context of creative business.

FACTORS AFFECTING FROZEN FOOD PURCHASE INTENTION DURING THE COVID-19 OUTBREAKIN INDONESIA (CASE OF GREATER JAKARTA) David Hosanna Chianardi; Anggraeni Permatasari
Proceeding of the International Conference on Family Business and Entrepreneurship 2021: Proceeding of the 4th International Conference on Family Business and Entrepreneurship
Publisher : President University

In early 2020, the first case of CV19 was reported in Indonesia. Frozen food becomes a popular choice for someone who is looking for convenience and practical purpose during the pandemic. This paper aims to reveal the influence of perceived value, brand image, price fairness, product packaging, consumers’ lifestyle on frozen food purchase intention during CV19 in the Greater Jakarta area. This study used quantitative method with multiple regression analysis. An online questionnaire was distributed to respondents. The result from 154 respondents who have ever bought frozen food during CV19 was collected as the primary data. In the data collection process, the convenience and snowball sampling technique were utilized. For data analysis, the researcher used multiple regression analysis. The result shows that perceived value, product packaging, and consumers’ lifestyle significantly influence purchase intention towards frozen food during CV19. However, brand image and price fairness don’t influence purchase intention towards frozen food during CV19.Keywords: Purchase Intention, Perceived Value, Brand Image, Price Fairness, Product Packaging, Consumers’ Lifestyle, Covid-19 Pandemic.

Local restaurant business performance during pandemic covid-19: a case of Nias Island, Indonesia Anggraeni Permatasari; Apta Lentani Zebua
International Journal of Family Business Practices Vol 5, No 2 (2022)
Publisher : Faculty of Business, President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/ijfbp.v5i2.3481

The purpose of this study is to encourage entrepreneurs who are motivated to make deliberate decisions to follow their dreams. This study aims to determine the factors that motivate and hinder restaurant entrepreneurs from maintaining their businesses during the Covid-19 pandemic. This study used a qualitative method with a single case study approach. Data were collected through interviews and observations. This study involved five informants who owned a pork restaurant business in Nias Island, Indonesia. The data analysis was performed using the GIOIA method. The results showed that three factors motivated entrepreneurs to keep running their businesses during the pandemic: socio-economic factors, self-fulfillment and family business longevity, and customer trust and loyalty. The findings also revealed barriers related to the sustainability of pork restaurants in the local area. This study identified four main barriers during the Covid-19 pandemic such: decreasing number of customers, scarcity of raw materials, lack of knowledge in business strategy, and limitations in fund resources. This study develops a solution to sustain pork restaurants in local areas during pandemic

Co-Authors Apta Lentani Zebua David Hosanna Chianardi Dedi Kurniawan Dina Dellyana Dina Dellyana Garry Doohan Kusmulyono, Muhammad Setiawan Suresh Kumar Wawan Dhewanto Wawan Dhewanto

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