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All Journal ESENSI: JURNAL BISNIS DAN MANAJEMEN
Nanda Naufal Rofiza Haidar
Institut Tazkia
Economics, Econometrics & Finance

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Analisis Determinan Keputusan Konsumen Muslim Membeli Green Product Nanda Naufal Rofiza Haidar; Achmad Firdaus; Mukhamad Najib
Esensi: Jurnal Bisnis dan Manajemen Vol 10, No 1 (2020)
Publisher : Faculty of Economic and Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/ess.v10i1.13801

Abstract

The study aims to determine the effect of Collectivism, Eco-Literacy, Green Advertising, Spirituality and Environmental Concern on the intention to buy environmentally friendly products All Fresh on Indonesian Muslim consumers. The research consisted of three stages namely the study of literature. Then a field study was conducted by distributing questionnaires to 270 respondents. The analysis method used is Structural Equation Modeling (SEM) using AMOS. The results showed that the variables Collectivism, Eco-Literacy, Green Advertising and Spirituality showed a significant and positive effect on Environmental Concern. Furthermore, these variables show a significant and positive relationship to the attitude toward green products (ATGP) of Indonesian Muslim consumers.
Co-Authors Achmad Firdaus Mukhamad Najib