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All Journal ESENSI: JURNAL BISNIS DAN MANAJEMEN SEGMEN Jurnal Manajemen dan Bisnis Jurnal Sinergitas PkM & CSR SENADA : Semangat Nasional Dalam Mengabdi
Suyatmi Suyatmi
Universitas Amikom Yogyakarta
Economics, Econometrics & Finance Education Environmental Science Public Health Social Sciences Other

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Peran Orientasi Kewirausahaan dan Orientasi Pembelajaran untuk Meningkatkan Kinerja UMKM Suyatmi Suyatmi; Reza Widhar Pahlevi
Esensi: Jurnal Bisnis dan Manajemen Vol 11, No 2 (2021)
Publisher : Faculty of Economic and Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/ess.v11i2.21826

Abstract

This study aims to determine the effect of entrepreneurial orientation and learning orientation on competitive advantage; determine the effect of entrepreneurial orientation and learning orientation on performance and determine the effect of competitive advantage on performance. The data collection method was obtained by using a questionnaire on MSME actors in the Special Region of Yogyakarta and collected 204 respondents. The data analysis tool uses the AMOS Structural Equation Modeling (SEM) technique. The results show that there is an influence between entrepreneurial orientations and learning orientation on competitive advantage, there is an influence between entrepreneurial orientation and competitive advantage on performance. However, there is no effect between learning orientation on performance
ANALISIS BUSINESS MODEL CANVAS PADA PERKEMBANGAN BISNIS SKINCARE MURIGLOW Muhammad Kahfi Ridho Abghani; Suyatmi Suyatmi; Reza Widhar Pahlevi
SEGMEN: Jurnal Manajemen dan Bisnis Vol 18, No 1 (2022): SEGMEN Jurnal Manajemen dan Bisnis
Publisher : FE Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37729/sjmb.v18i1.7228

Abstract

The purpose of this study was to analyze the business model applied by Muriglow's skincare business. Muriglow is a producer of organic facial masks processed from fermented goat's kefir etawa milk containing lactobacillus which cleanses the face of dirt and stimulates collagen production in the skin, and many other benefits. The canvas business model elements use the nine elements of the canvas business model, namely customer segments, value proposition, channels, customer relationships, revenue streams, key resources, key activities, key partnerships and cost structure. The research method used is a qualitative descriptive analysis approach that is used to find factual information about problems or practices that occur in the field. The results showed that the market acquisition that Muriglow will do is to penetrate the cosmetics industry for men and this preparation has been planned under the name Muriglow for Men. The values offered are the fermented milk of Etawa goat kefir; The composition of the ingredients is 100% natural and safe for use by pregnant women, nursing mothers and children. Channels provided by social media (Instagram, FB, TikTok); E-commerce (Shopee, Tokopedia) and E-wallets (DANA, OVO). The relationships that are built are discounted prices with minimal spending; free shipping; buy 1 get 1 gift; special prices for resellers and giveaway. Its key activities are quality control, dosing & processing, packaging and marketing. Its business partners consist of Lab quality control, raw material suppliers, distributors, shipping expeditions. Muriglow plans to collaborate with production houses, especially in big cities to reduce the high cost of shipping and simplify Muriglow's supply network throughout Indonesia and will start from major cities on the island of Java.Keywords: Canvas Business Model, Skincare Business, and Business Value
IbM PUSAT KEGIATAN BELAJAR MASYARAKAT - PKBM [IbM CENTER OF COMMUNITY LEARNING] Ema Utami; Suyatmi Suyatmi
Jurnal Sinergitas PKM & CSR Vol 2, No 1 (2017): October
Publisher : Universitas Pelita Harapan

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Abstract

One of government efforts to deliver educational equity in society is conduct education equality program. Center of community learning (PKBM), an institution created by community or society that having management principle: by, from and for society. Two PKBM named P. Diponegoro and Bangunmulya are example of PKBM in Sleman District. Main problems faced by P Diponeforo and Bangunmulya PKBM are lacked of tutor or trainer to teaching life skills for student in PKBM even though life skills are important materials in addition to formal knowledge. The considerations why PKBM should teach life skill for student because they are easy to learn, less funding, short time to learn and marketable. The offer solutions for faced problems are conduct training activities such as : 1) utilization computer as aids to create and design creative products having economic value; 2) using of graphic design software to create and design mugs and pins cover; 3) Optimization Internet as promotion media; 4) Increasing entrepreneurial spirit in Internet Era; 5) Management and utilization of PKBM website. In addition to life skill training, PKBM website is developed to be information and promotion media for product made by PKBM students also as communication media between administrator, students and society. The outcome form this program are : 1) increase of student knowledge about informatics roles to create and design economic value products; 2) Bangunmulya PKBM students able to using CorelDraw software for create and design batik graphics and print it into mug media using sublime printer; 3)P Diponegoro PKBM students able to using CorelDraw software for create and design graphics and print it using printer press machine; 5) PKBM students are inspired from successful entrepreneurs that using web and social media in the business; and 6) availability of website as promotion and communication media between management, students and society.
Implementasi Aplikasi Matrash dalam Pengelolaan Sampah di Pesisir Desa Jenu Tuban Suyatmi Suyatmi; Kusnawi Kusnawi; Rifda Faticha Alfa Aziza
SENADA : Semangat Nasional Dalam Mengabdi Vol. 1 No. 3 (2021): SENADA: Semangat Nasional Dalam Mengabdi
Publisher : Politeknik Bina Madani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56881/senada.v1i3.58

Abstract

Pertumbuhan penduduk di Indonesia yang meningkat disertai dengan produksi sampah rumah tangga yang semakin meningkat. Pengelolaan sampah yang kurang tepat dapat berdampak buruk bagi lingkungan sekitar. Indonesia masuk kedalam penghasil sampah terbesar ke laut. Hal ini memberi dampak negatif bagi kesehatan lingkungan. Permasalahan kelola sampah di Indonesia dapat dilihat dari beberapa indikator seperti tingkat pelayanan pengelolaan sampah masih rendah, jumlah sampah yang dihasilkan tinggi, dan tempat pembuangan akhir yang terbatas. Pada tahun 2008, pemerintah mengeluarkan peraturan undang-undang mengenai pengelolaan sampah dengan harapan masyarakat Indonesia dapat mengelola sampah dengan lebih baik. Memasuki era digital, pengelolaan sampah dapat dibantu dengan proses yang sederhana melalui teknologi digital. Untuk membantu terciptanya pengelolaan sampah yang baik, maka dibuat aplikasi Matrash. Aplikasi Matrash dapat digunakan di smartphone. Aplikasi tersebut dibuat dengan tujuan untuk membantu mengedukasi tentang pengelolaan sampah dan membantu pengelolaan sampah dengan fitur pengambilan sampah. Hasil dari kegiatan ini adalah implementasi aplikasi Matrash dalam proses pengelolaan sampah di pesisir Desa Jenu Kabupaten Tuban.
Co-Authors Ema Utami Kusnawi Kusnawi Muhammad Kahfi Ridho Abghani Reza Widhar Pahlevi Rifda Faticha Alfa Aziza