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Internet Ussage and Agricultural Information Utilization by Agricultural Extension Staff in Bogor District Novi Elian; Djuara P Lubis; Parlaungan A Rangkuti
Jurnal Komunikasi Pembangunan Vol. 12 No. 2 (2014): Juli 2014
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (311.178 KB) | DOI: 10.46937/1220148666

Abstract

Abstract The vast development of communication technology produces so many communication media that can be used to disseminate information. One of the communication media that can be used is cyberspace communication or internet media. Agricultural extension workers as those who act as diseminator supposedly able to utilize agricultural information communication technology development in carrying out their duties and functions. This study aims to description of internet usage by agricultural extension, analyze the factors affecting the level of internet usage, as well as analysis of the utilization of information and its relevance to the level of use by agricultural extension. The level of internet usage by respondents measured the frequency and duration of use is still low. Respondents use the internet less than three times a week and duration of less than three hours a day. Factors significantly correlated with the use of the Internet by agricultural extension is extension characteristics (age and availability of technology) and information needs of extension (information processing technology, marketing and climate). Utilization by agricultural extension information is stored for consumption in the form of private, shared with a fellow instructor for discussion, and distributed to farmers as extension material. More than half of the respondents utilize the information to be discussed to fellow instructor, the next disseminated to farmers and stored for personal. Keywords: Internet Ussage, Utilization of Agricultural Information, Agricultural Extension.
PENINGKATAN PROMOSI DAN PENGELOLA OBJEK WISATA MELALUI PELATIHAN GMB (GOOGLE MY BUSINESS) DI KAMPUNG WISATA SANJAI BUKITTINGGI Yesi Puspita; Ghina Novarisa; Novi Elian
Jurnal Hilirisasi IPTEKS Vol 3 No 3 (2020)
Publisher : LPPM Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jhi.v3i3.430

Abstract

This activity was carried out due to the lack of promotion of Sanjay village tourism through social media. Promotions using social media require managers to up-date activities as a means of promotion. Also, social media does not appear on search engines unless the public visits our social media. Furthermore, promotion is limited only to the friendships we have joined so that the public reach is only as broad as the network we have built. Therefore the GMB (google my business) application from Google can overcome the disadvantages of promotion on social media. GMB application can strengthen the promotion of the Sanjai tourist village through a Google search. Public search using keywords and also connected with google maps. This activity uses training and mentoring methods in conveying messages to management groups and entrepreneurs in the Sanjai village to become entrepreneurs in the e-commerce field. There are not many businesses in Sanjai, Bukittinggi City, not many of which have online promotion facilities. This Google My Business training is provided to equip entrepreneurs in Sanjay village to promote their merchandise digitally. In addition to this training, it was also used in developing Sanjay village tourism promotion. The result is that they are not maximal to use these applications. The many obstacles that occur in the field, such as training targets who are technologically illiterate, need mentoring efforts to carry out promotional efforts independently.