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Journal : Jurnal Online Mahasiswa (JOM) Bidang Pertanian

DISTRIBUSI PENDAPATAN PETANI KELAPA SAWIT POLA SWADAYA DI DESA RIMPIAN KECAMATAN LUBUK BATU JAYA KABUPATEN INDRAGIRI HULU Adil, Posma; Eliza, Eliza; Tarumun, Suardi
Jurnal Online Mahasiswa (JOM) Bidang Pertanian Vol 3, No 2 (2016): Wisuda Oktober Tahun 2016
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Pertanian

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Abstract

The purpose of this study were 1) to analyze the structure of the income of farmers palm pattern swadaya 2) To analyze the oil palm farmers income distribution pattern of self-reliance. This research was conducted in the village of Lubuk Batu Jaya Rimpian District of Indragiri Hulu. The research method used is survey method with a sample of the study were 60 oil palm growers pattern of non-respondents. Analysis of the data for this study by calculating the income structure and income distribution. Revenue oil palm farmers in the village of Rimpian sourced from farms in the amount of Rp 41,323,366 per year and from non-agricultural sources of Rp 2,902,000 per year. The average total income of the entire oil palm farmers in the village self-supporting patterns Rimpian reached Rp 44,225,366 per year with an average of Rp 3,685,447 per month. Based on the data obtained Gini index ratio of 0.05 indicates a low inequality because it is under 0.3 Gini Index Ratio. Lorenz curve is formed from the value of approaching the perfect evenness. Thus, the distribution of income in the village oil palm farmers Rimpian not limp or have been fairly evenly evidenced by the second line of the Lorenz curve approaches the diagonal line (line equalization).Keywords: Income distribution, oil palm, pattern swadaya    
ANALISIS BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN RAUDHAH CHICKEN DI JALAN DURIAN PEKANBARU Putri, Debora; Yusmini, Yusmini; Eliza, Eliza
Jurnal Online Mahasiswa (JOM) Bidang Pertanian Vol 4, No 2 (2017): Wisuda Oktober Tahun 2017
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Pertanian

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Abstract

This study aims to Analyze the marketing mix that influences consumer purchasing decisions Raudhah Chicken, Analyzing the relationship between the marketing mix of consumer purchasing decisions Raudhah Chicken. This research using purposive sampling method with the respondents of the study amounted to 90 respondents who have aged> 17 years, shop at Raudhah Chicken more than 1 times. The data were analyzed using Likert scale, validity test, reliability test and Cartesian diagram,Spearman rank correlation analysis.The results showed that of the five marketing mix variables, all of which are in the category of "influential". Correlation analysis of rank spearman that show relationship between marketing mix to consumer decision is positive and strong and significant (x = 0,01).Marketing mixed positive correlation coefficient (+), meaning the relationship of marketing mix with consumer decisions is the same direction so if the marketing mix is increased then consumer decisions will also increase.It is advisable For the Raudhah Chicken party to improve the mix of market such as: product, price, place, promotion,service and increase sales of chicken Raudhah so that consumrs will continue to shop and do not switch to another. Key words: Marketing mix, Consumer decision, Consumer, Raudhah Chicken
ANALISIS SIKAP PETANI KELAPA SAWIT TERHADAP PEDAGANG PENGUMPUL DI KECAMATAN SUNGAI APIT KABUPATEN SIAK Agustina, Dwi Alisa; Eliza, Eliza; Khaswarina, Shorea
Jurnal Online Mahasiswa (JOM) Bidang Pertanian Vol 4, No 1 (2017): Wisuda Februari Tahun 2017
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Pertanian

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Abstract

This research was carried out in Sungai Apit subdistrict Siak regency. In general, the society in Sungai Apit working on palm sector where in the farming and marketing farmers sell their products to the collector. The objective of this research was to analyze of palm farmers’ attitude towards merchant collector in Sungai Apit, to analyze the level of confidence and level of important palm farmers’ attribute toward of merchant collector in Sungai Apit. The method of research that used was survey method and the sample was used simple random sampling. Palm farmer was sold to merchant collector then merchant collector was sold to big merchant and after that big merchant was sold to factory. The method of analysis data was used multiatribut Fishbein attitude analysismodel, and analysis of Cartesian diagram. The results of this research showed that the attitude of farmers toward merchant collector as much as 128.77 including of good measurement category that is with the value of scale 106,99–142,64. The attributes pay cash, give a loan, keeping agreements / promises, fast service and good wassuperiority attribute and should maintainedby merchant collector. Attribute pay cash was the highest dominant attribute from the level of confidence and the level of important. Key words: Farmer, attitude, merchant collector.