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MEMBANGUN PERILAKU KONSUMSI MELALUI PENGETAHUAN KONSUMEN BERBASIS KOMUNITAS (SUATU KAJIAN LITERATUR) Nova Sillia; James Hellyward; Jafrinur Hellyward; Melinda Noer
Agripita: Jurnal Agribisnis dan Pembangunan Pertanian Vol 1 No 2 (2017): JURNAL AGRIPITA
Publisher : Agribusiness Study Program Universitas Sriwijaya in Collaboration with Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

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Abstract

The purpose of this study was to understand the concept of knowledge and the consumption behavior creation through the consumer knowledge-based community. This paper obtained by read, summarize andsynthesize book and article obtained from international and national journals. The results of this literature review showed that consumer knowledge is a major factor to create the consumption behavior. Various efforts to increase knowledge has been done through a variety of sources and media-based individuals, corporations and governments. It is not effective to create consumption behavior. Consumers will be motivated to behave because their belief to the information sources. Community is a medium for consumers to share their experiences. Therefore, community cancreate consumption behavior effectively.
IPTEK BAGI MASYARAKAT PADA KELOMPOK TANI TERNAK DI SUNGAI PERMAI, LAMBUNG BUKIK Evitayani Evitayani; Yetti Marlida; Ahadiyah Yuniza; James Hellyward; , Suyitman , Suyitman; Harnentis Harnentis
Jurnal Hilirisasi IPTEKS Vol 1 No 3.a (2018)
Publisher : LPPM Universitas Andalas

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Abstract

West Sumatra Province has relatively extensive agriculture with feed ingredients such as rice straw, Rumput Gajah and legume groups that can be used for beef cattle needs. The total area of Padang City is 694.96 km², and more than 60% of this area, about ± 434.63 km² is a hilly area covered by protected forests, while the rest is an effective urban area. While the topography of the city varies, 49.48% of the land area of Padang City is in a slope of more than 40% and 23.57% is in the slope of the slope. The eastern region consists of several sub-districts, starting from north to south, respectively from Koto tangah, Pauh, Kuranji, and Lubuk sub-districts. The Pauh region, such as the village of Lambung Bukik, belongs to the Pertides forum program (universities for villages) which collaborates with the 2019 Chancellor's MOU with the Ministry of Education PDTT) to prepare and implement programs to help build villages. Some of their income is obtained from raising livestock and farming. In general, both agricultural and livestock businesses are still carried out traditionally, so it is not surprising that the results obtained are relatively low. Cows are only ground or tethered at night, while in the afternoon they are released to look for food on the grass or in the sleeping area around the village. Only a small amount of effort has been made to raise livestock intensively by supplying and providing sufficient and regular food. The low level of livestock production is caused by the lack of knowledge of farmers in the proper way of raising livestock, also because of the lack of food both forage and the high price of concentrate. With the increase in the livestock population, it certainly requires more and sufficient forage throughout the year. However, the provision of forage has experienced serious obstacles. One of them is the existence of a dry season that causes a decrease in forage production. Therefore, the business of developing beef cattle will be more profitable if you can find alternative substitutes for conventional forage with the use of silos as feed fermentation sites. The use of agricultural products (such as rice straw) and other food crops as animal feed is expected to address the above problems. This is possible because cattle breeding is generally integrated with other farming businesses, especially food crops (rice fields) so that the results of agricultural follow-up will be available throughout the year. Therefore, there is a need for a kind of touch of feed technology with the use of agro-industry by products such as straw which are proven to be available at all times. The implementation of the application of rice straw ammoniation technology in the field with the direct administration of ammonia which has been removed and chicken manure is given. Participation and motivation of farmer groups in participating in a series of service activities is very high. Because all this time there has never been any guidance related to the technical and management aspects in the maintenance of beef cattle. Farmers already know how to manage fattening beef cattle such as giving concentrates such as coconut cake, soybean meal, fish meal, tofu pulp and bran and giving premix minerals.
PEMBERDAYAAN KELOMPOK USAHA PENGOLAH DADIH DI BUKITTINGGI amna suresti; James Hellyward; Amrizal Anas
Jurnal Pengabdian Warta Andalas Vol 24 No 4 (2017): Warta Pengabdian Andalas
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Andalas

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Abstract

Dadih sebagai bahan pangan yang bergizi tinggi dan disenangi masyarakat Sumbar sangat layak untuk dilestarikan dan dikembangkan teknologi pembuatan serta pemasarannya. Namun segmen pasar dadiah terbatas yakni pada golongan orang tua saja, padahal manfaat dadih yang sangat baik untuk kesehatan dan pertumbuhan ini seharusnya dinikmati untuk semua masyarakat mulai dari anakanak sampai orang tua.Salah satu olahan dadih yang banyak digemari masyarakat Sumbar saat ini adalah Ampiang dadih yaitu campuran anatara dadih, beras ketan dan gula jawa. Di Pasar atas`dan Pasar Aur Bukittinggi terdapat pedagang yang menjual olahan makanan berbahan baku dadiah yaitu ampiang dadiah, kelompok usaha ini telah lama menjual produk ini, namun sampai saat ini penjualan ampiang dadiah sudah mulai menurun disebabkan karena kebosanan dan rasa dan aroma dadiah masih kental terasa sehingga untuk kalangan usia muda kurang menyukai produk ini, akibatnya usaha penjualan ampiang dadih tidak begitu berkembang. Program IPTEKS bagi masyarakat (IbM) ini bertujuan: 1) Memberikan alih pengetahuan mitra dalam berwirausaha dan memperbesar keuntungan usaha dengan menambah menu baru berbasis dadih, 2) Meningkatkan nilai tambah makanan dan pendapatan produsen/penjual melalui diversifikasi produk, 3) Menata strategi pemasaran untuk memperluas jaringan pemasaran, 4) memberikan alih pengetahuan mitra dalam pembuatan business plan Sasaran kegiatan program IPTEKS (IbM) bagi masyarakat ini adalah 5 orang produsen dan penjual makanan yang tergabung dalam kelompok usaha makanan dan minuman “Bofet Minah” yang berlokasi di Pasar Atas dan usaha “Rika” di Pasar Aur kuning Kota Bukitinggi Sumatera Barat. Metode yang digunakan adalah Pelatihan dalam pembuatan makanan dan minuman berbahan baku dadiah, penyusunan rencana bisnis serta pelatihan dan pendampingan strategi marketing dan promosi. Penyuluhan dengan materi Entrepreneurship Motivation, manajemen usaha dan manajemen keuangan.
Identification of Single Nucleotide Polymorphism (SNP) in Early Exon 10 of Follicle Stimulating Hormone Receptor (FSHR) Gene in Pesisir Cattle Tinda Afriani; Endang Purwati; James Hellyward; Jaswandi Jaswandi; Mangku Mundana; Anna Farhana; Adisti Rastosari
JURNAL ILMIAH PETERNAKAN TERPADU Vol 10, No 3 (2022)
Publisher : DEPARTMENT OF ANIMAL HUSBANDRY, FACULTY OF AGRICULTURE, UNIVERSITY OF LAMPUNG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jipt.v10i3.p264-276

Abstract

The purpose of this study was to identify genetic diversity in the early exon 10 of the FSHR gene or follicle stimulating hormone receptor in Pesisir cattle. The blood samples used were 70 blood samples from female Pesisir cattle aged 2-5 years which were obtained from BPTU-HPT Padang Mengatas, West Sumatera. The isolated DNA was then amplified using a pair of primers L and R with PCR technique which produced a fragment with a length of 847 bp. The services of 1st Base Singapore are used for sequencing the amplified product. The results of the research on the identification of the early exon 10 FSHR gene in Pesisir cattle were found that there were 5 SNPs at positions --53T>C, +17A>G, +650C>T, +706A>C and +707 ins>A in some introns 9 to exon 10 first part. The results showed that the genotypic frequency of the Pesisir cattle population was in Hardy-Weinberg imbalance and polymorphisms were found in the early exon 10 FSHR gene diversity.