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All Journal Jurnal Ilmiah Pariwisata Tourism Reserch Journal
Surya Fajar Budiman
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Museum Prabu Geusan Ulun Kabupaten Sumedang Sebagai Daya Tarik Wisata Kabupaten Sumedang Devita Gantina; Surya Fajar Budiman; Nurbaeti Nurbaeti; Jajang Gunawijaya
Jurnal Ilmiah Pariwisata Vol 26 No 3 (2021): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v26i3.1583

Abstract

The Prabu Geusan Ulun Sumedang Museum is located in the city center of Sumedang district which was established in 1950. Not only as a place to store archaeological objects, but also the museum can be used as a tourist destination for history and culture education in Sumedang Regency. This study aims to determine the management of the Prabu . Museum Geusan Ulun in managing collections, and authenticity, as well as preserving heritage tourist attractions. This research is qualitative, where data collection is done directly through observation, interviews, and documentation. From the results of the study that the Prabu Geusan Ulun museum is very likely to be one of the icons of historical tourism in Sumedang district, but it is necessary to do some other activities or attractions so that the museum is visited by tourists from both the Sumedang district community and people outside Sumedang. Historical and cultural education tours at the Prabu Geusan Ulun Museum are expected to improve the economy of the people of Sumedang Regency. Keywords: Tourism, Prabu Geusan Ulun Museum, History, Culture
Customer Retention Strategy Through Customer Satisfaction and Customer Loyalty: The Study on Traveloka Loyalty Program Fiona Poetri Komalasari; Surya Fajar Budiman
Jurnal Penelitian Pariwisata Vol 2 No 1 (2018): (TRJ) Tourism Research Journal
Publisher : Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v2i1.32

Abstract

Customer loyalty and customer retention is very closely related, customer loyalty stopped customer churn and strengthen the customer retention. The primary aim of retention strategy is to build a strong customer base and to prevent them from drifting towards other competitor. Traveloka as a travel supplier company, is the leading online travel agent in Indonesia. The customers satisfaction has an average score of 3,91. The result signify that Traveloka is successful in obtaining its customers’ satisfaction The customer loyalty has an average score of 4,04. Traveloka has managed to reach customer loyalty Traveloka customer satisfaction and loyalty are obtained as presented through chapter IV that the average is 3,97. In this research, Traveloka customer retention strategy using loyalty program is proven to be effective.
Co-Authors Devita Gantina Fiona Poetri Komalasari Jajang Gunawijaya Nurbaeti Nurbaeti