Article Per Year (5 Year)
p-Index From 2018 - 2023
1.152
P-Index
This Author published in this journals
All Journal Journal Communication Spectrum: Capturing New Perspectives in Communication Media Riset Akuntansi Jurnal Etika Respons Integritas: Jurnal Antikorupsi Journal of Entrepreneurship, Management and Industry (JEMI) Enrichment : Journal of Management Respons: Jurnal Etika Sosial CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia Journal of Financial and Behavioural Accounting
Gunardi Endro
Universitas Bakrie
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Journal of Entrepreneurship, Management and Industry (JEMI)

 1 
APAKAH PENGGUNAAN TEKNOLOGI INFORMASI DALAM E-COMMERCE MEMENGARUHI FONDASI BISNIS? Marchianto, Rifki Fitri Arif; Endro, Gunardi
Journal of Entrepreneurship, Management and Industry (JEMI) Vol 1, No 3 (2018): September 2018
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (885.714 KB) | DOI: 10.36782/jemi.v1i3.1815

Abstract

As e-commerce has been considered a part of lifestyle, this reserach aims to prove whether the use of information technology influences or enriches the foundation of business. The research used a simple linear regression statistical method with a sample taken from Lazada Indonesia's online business consumers. If it were proven, the variables that represent the quality of the use of information technology would affect the variable of e-customer satisfaction. The result was in fact not proven. The variable of e-customer satisfaction was statistically affected by variables that represent the foundation of business only, namely security and fairness in transactions. Thus the use of information technology in e-commerce does not affect the foundation of business. The result suggests that the right online business strategy is a strategy that focuses on increasing the perceived  security and fairness in transactions through the development of features in the use of online technology.
Co-Authors Jurica Lucyanda Marchianto, Rifki Fitri Arif Okder Pendrian Sula Yosege Sembiring Kembaren Sula Yosege Sembiring Kembaren