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All Journal Liquidity: Jurnal Riset Akuntansi dan Manajemen Intervensi Komunitas: Jurnal Pengabdian Masyarakat
Asriyal Asriyal
ITB Ahmad Dahlan Jakarta
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Analisis Efektivitas Iklan Restoran Melalui Media Sosial Daring (Online) (Studi Pada Masyarakat Di Tangerang Selatan) Tito Siswanto; Asriyal Asriyal; Yanti Budiasih
Liquidity: Jurnal Riset Akuntansi dan Manajemen Vol 8 No 1 (2019)
Publisher : Institut Teknologi dan Bisnis Ahmad Dahlan Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32546/lq.v8i1.333

Abstract

This research examines the level of advertising effectiveness carried out by restaurants on online Social Media. The research was conducted in South Tangerang City by taking 43 respondents who have online social media and have seen restaurant advertisements online. The objectives of this research are: (1) to determine the relationship between the use of advertising on online social media based on AIDA with consumer responses in making purchasing decisions; (2) to determine the effectiveness of restaurant advertisements on social media based on the EPIC dimension in encouraging consumers to make purchasing decisions. This research is a quantitative study using canonical correlation analysis and EPIC analysis model that is used to answer the research problem. From the results of the data analysis that has been done, it is known that in advertising activities on social media, the duration of advertising in the advertising attribute gives a big contribution compared to other aspects. However, although ad duration is a very important aspect in this research, it is not clear what the ideal ad duration to do. Overall, advertising attributes have a very close relationship with audience response. Furthermore, from the 4 (four) dimensions contained in the AIDA approach, it is known that the dimension of desire has a major contribution to the audience response. The finding can be said that advertising on social media is able to give a desire to viewers to make a purchase. Meanwhile, the results of the analysis using the EPIC model, advertising on social media is considered effective. On each dimension measured, advertising on social media can score well in encouraging viewers to make a purchase. However, there are two dimensions that have a dominant score, namely the empathy dimension and the impact dimension
Analisis Perbedaan Tindakan Swafoto (Selfie) Dan Kepuasan Konsumen Generasi X Dan Generasi Z Pada Restoran Di Tangerang Selatan Tito Siswanto; Asriyal Asriyal
Liquidity: Jurnal Riset Akuntansi dan Manajemen Vol 8 No 2 (2019)
Publisher : Institut Teknologi dan Bisnis Ahmad Dahlan Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32546/lq.v8i2.334

Abstract

This research was conducted in South Tangerang City, involving generation X consumers born between 1960 and 1980, and generation Z consumers born between 1995-2010. The purpose of this research was to study differences in consumer satisfaction expressed through selfie photographs. The research involved 20 people from generation X and 20 people from generation Z. It is known that the selfies taken by consumers are a satisfaction for the service provided by the restaurant. This behavior occurs in the cross-generation, both generation X and generation Z. Satisfaction expressed through this selfie photo is shaped by brand image factors, comfort, characteristics, and ways of serving food. No difference in influence is known due to technological and information developments, as well as the widespread use of social media. Customers are encouraged to document the best moments and collected to build existence.
Menumbuhkan Jiwa Kewirausahaan Berbasis Home Industry Dalam Upaya Meningkatkan Pendapatan Rumah Tangga di Kelurahan Krukut, Kota Depok Yanti Budiasih; Asriyal Asriyal; Silvi Reni Cusyana
Intervensi Komunitas Vol 1 No 1 (2019)
Publisher : ITB Ahmad Dahlan Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tidak sedikit orang yang kini memilih jalan untuk berwirausaha daripada bekerja kantoran atau menjadi karyawan/pegawai disuatu perusahaan atau instansi. Untuk menjadi sukses melalui kewirausahaan tidak hanya membutuhkan modal yang besar akan tetapi diperlukan juga mental yang kuat dan perjuangan yang tidak mudah. Melalui kegiatan pelatihan/workshop kewirausahaan inilah diharapkan dapat menumbuhkan jiwa enterpreneur yang mandiri. Melalui penyuluhan dan workshop/ pelatihan ini dapat menumbuhkan jiwa kewirausahaan berbasis home industry dilingkungan masyarakat sekitar kelurahan Krukut Kota Depok sehingga diharapkan dapat mengatasi kesulitan dalam potensi peningkatan pendapatan rumah tangga. Hasil pelaksanaan kegiatan pengabdian masyarakat secara keseluruhan dapat dilihat berdasarkan beberapa komponen. Pertama, Target peserta pelatihan atau khalayak sasaran sebanyak 25 orang yang merupakan warga RT RW Kelurahan Krukut. Dalam pelaksanaannya kegiatan ini diikuti oleh 20 orang serta bekerjasama dengan Tim Omah Bio. Kedua, ketercapaian tujuan pelatihan dapat dinilai cukup baik. Dalam kurun waktu tiga bulan sebanyak 6 orang (%) telah berusaha menyusun bisnis plan serta laporan keuangan sederhana.
Co-Authors Silvi Reni Cusyana Tito Siswanto Yanti Budiasih