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All Journal DIGEST MARKETING Jurnal Manajemen Terapan dan Keuangan Jurnal Ilmiah Universitas Batanghari Jambi Shaut Al-Maktabah: Jurnal Perpustakaan, Arsip dan Dokumentasi Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Journal of Business Studies and Management Review
erida erida
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Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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PENGARUHKELOMPOKREFERENSIDANGAYAHIDUPTERHADAPKEPUTUSANMENGGUNAKANBLACKBERRY THEEFFECTSOFLIFESTYLEANDREFERENCEGROUPONDECISIONOFUSINGBLACKBERRY Evanina Sianturi; Erida .; Ade Titi Nifita
DIGEST MARKETING Vol. 1 No. 2 (2012): DIGEST MARKETING
Publisher : Konsentrasi Manajemen Pemasaran Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

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Abstract

TheresearchaimsistoexplaintheeffectofthesimultaneousandpartialoflifestyleandreferencegrouponBlackBerrypurchaseandexplainthedominantfactoreffects.Samplessizeconsistsof96units,whicchousenfromEconomicFacultyStudents.Analysisusesdescriptiveandstatisticalanalysistorevealthestatisticalpattern.Theresultsshowsthatthepercentagecontributionofindependentvariablesthereferencegroup(X1)andlifestyle(X2)onthedependentvariable(thedecisionofusingBlackBerry(Y)is41%.Hence,itisrecommendedthattheBlackBerryCorporationuisesreferencegroupsandlifestylestobeoneofthemarketingtool.Keywords:decisionofusing,referencegroupandlifestyle
PENGARUH IMPLEMENTASI RELATIONSHIP MARKETING TERHADAP CUSTOMER LOYALTY Erida .; Anggia Agustini Saputir
DIGEST MARKETING Vol. 2 No. 1 (2017)
Publisher : Konsentrasi Manajemen Pemasaran Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

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Abstract

The purpose of this research is to analyze the influence Marketing Relationship Implementation on customer loyalty and to explain the variable of marketing relationship that dominantly influencing. This research has done at Bank Mandiri Micro Business Cluster Jambi 1. The research variable is:Marketing Relationship that consists ofpeople, knowledge and insight, process and technology for is treated as independent variable, and Customer Loyalty as dependent variable. Based on research resultit is knownthat the influence of marketing relationship has significant on customer loyalty where Pvalue = 0,000 < α = 0, 05. The ability to explain dependent variable that shows by R is 0,510 or 51%. And partially, all of variables have the significant influence. But the absolutely dominant variable is knowledge and insight and the smallest influence is process. This condition is Bank Mandiri Micro Business Cluster 1 must be able to maintain and pay attention to each of all variables that influent customer loyalty to be continual in making the relationship for the long range with the debtor. Key words : People, process, technology, and loyalty, Micro Business Cluster
Pendampingan Pengelolaan Perpustakaan Masjid Untuk Meningkatkan Literasi Informasi Umat (Pendampingan Pada Perpustakaan Masjid Ummi Alahan Panjang) Erida Erida
Shaut Al-Maktabah : Jurnal Perpustakaan, Arsip dan Dokumentasi Vol. 11 No. 2 (2019): Shaut Al-Maktabah
Publisher : Program Studi Diploma Tiga Ilmu Perpustakaan Fakultas Adab dan Humaniora UIN Imam Bonjol Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (863.623 KB) | DOI: 10.37108/shaut.v11i2.250

Abstract

Perpustakaan Masjid merupakan jenis perpustakaan khusus karena koleksinya sebagian besar bersifat khusus bidang keagamaan. Salah satu unsur utama dari kegiatan perpustakaan adalah pembinaannya, pembinaan kepada setiap layanan perpustakaan merupakan point penting yang perlu diperhatikan secara berkesinambungan. Apalagi melihat begitu pesatnya perkembangan teknologi informasi dan meledaknya sumber informasi dalam bentuk elektronik. Maka dari itu penting untuk dilakukan pembinaan perpustakaan Masjid, sehingga pengelola perpustakaan masjid dapat memenuhi kebutuhan informasi pengguna perpustakaan. Hal ini sangat bergantung pada kemampuan pengelola perpustakaan dalam mengakses informasi secara lebih luas, untuk mengikuti perkembangan informasi secara cepat. Pendampingan dilakukan pada Perpustakaan Masjid Ummi Alahan Panjang. Tujuan dari kegiatan pendampingan ini adalah untuk menumbuh kembangkan serta membangun karakter positif pada diri setiap masyarakat melalui berbagai kegiatan literasi informasi khususnya terampil dalam penelusuran informasi. Tidak hanya itu, tujuan lain dari kegiatan literasi ini adalah untuk meningkatkan minat baca masyarakat terutama generasi muda, yang mana kecintaan terhadap kegiatan membaca ini juga akan berpengaruh pada wawasan dirinya.
Meningkatkan Daya Saing Daerah Melalui Peningkatan Kinerja Bisnis Usaha Mikro, Kecil dan Menengah di Provinsi Jambi Ade Octavia; Zulfanetti Zulfanetti; Erida Erida
Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Vol. 4 No. 3 (2017): Jurnal Perspektif Pembiayaan dan Pembangunan Daerah
Publisher : Program Magister Ilmu Ekonomi Pascasarjana Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (95.443 KB) | DOI: 10.22437/ppd.v4i3.3638

Abstract

The purpose of this study was to test the model orientation influence entrepreneurship, entrepreneurial training, market orientation with business performance and management skill of SME’s. The approach used is the sample survey with quantitative methods. Based on the survey against 200 SME’s found that there were no significant effects of market orientation on performance of the business. However there are significant effects between entrepreneurial orientation and business performance against management capabilities. To improve the competitiveness of the area required the role of Government and the private sector to be able to improve the SME’s business performance Key words: entrepreneurial orientations, market orientation, business performance Abstrak. Tujuan penelitian ini adalah menguji model pengaruh orientasi kewirausahaan, pelatihan kewirausahaan, orientasi pasar dengan kemampuan manajemen dan kinerja bisnis UMKM. Pendekatan yang digunakan adalah survey sampel dengan metode kuantitatif. Berdasarkan survey terhadap 200 UMKM ditemukan bahwa tidak terdapat pengaruh yang signifikan orientasi pasar terhadap kinerja bisnis. Namun terdapat pengaruh yang signifikan antara orientasi kewirausahaan dan kemampuan manajemen terhadap kinerja bisnis. Untuk menigkatkan daya saing daerah maka diperlukan peran pemerintah dan swasta untuk dapat meningkatkan kinerja bisnis UMKM Kata Kunci: orientasi kewirausahaan, orientasi pasar, kinerja bisnis.
Implementasi Pembelajaran Case Method dalam Meningkatkan Keterampilan Berpikir Kritis pada Mata Kuliah Pemasaran Jasa Suswita Roza; Erida Erida; Ade Perdana Siregar
Jurnal Ilmiah Universitas Batanghari Jambi Vol 22, No 3 (2022): Oktober
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v22i3.3022

Abstract

The world of education is expected to prepare human resources who can solve problems, are critical and innovative. The activeness of students has an important role in the service marketing learning process so that it can stimulate critical thinking. Project-based learning model is more effective in improving students' critical thinking skills compared to conventional learning. The purpose of this study is to examine the effect of applying a project-based learning model with a case-solving method in developing critical thinking skills in students who teach service marketing courses. The research method used is descriptive as an evaluation stage. Descriptive analysis is used to describe as an evaluation with critical thinking skills qualifications for students who take courses in service marketing. The project-based learning model in service marketing courses using the case method can improve students' ability to think critically, this condition is very much needed in today's uncertain conditions. Consumer behavior towards services is always changing, where business people and academics are required to be able to think critically in order to innovate to meet consumer needs.
MARKET ORIENTASION EFFECT ON THE PERFORMANCE OF THE PRODUCT PROCESSED FISH MARKETING SMEs IN JAMBI AGESHA MARSYAF; ADE OCTAVIA; ERIDA ERIDA
Journal of Business Studies and Management Review Vol. 2 No. 2 (2019): JBSMR Vol 2 No.2 June 2019
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (377.503 KB) | DOI: 10.22437/jbsmr.v2i2.7219

Abstract

The address of this research is to analyze the effect of market orientation toward. the performance of Micro, Small and Medium entreprises in the field of Fish processing Products in Jambi City, either simultaniously or partially. The sample of this research are represented by 45 MSME’s. This study utilized linear regression analysis. Data of this research was tabulated from respondent responsiveness. The results of this study prove that simultaneously the performance of Micro, Small and Medium entreprises is significant influenced by the market orientation. Furthermore, partially the results show that the customer orientation and competitor orientation have a significant effect toward the performance of MSME. On the other hand, the coordination of inter-function has not significant effect partially toward the performance of MSME. The study suggests for the entrepreneur of Micro, Small and Medium entreprises to improve the function of their internal coordination and give a wider delegation to their employers to do their tas
PENGARUH KUALITAS PRODUK DAN CITRA MEREK TERHADAP KEPUASAN KONSUMEN PRODUK KAOS MEREK JAKOZ (THE EFFECT OF PRODUCT QUALITY AND BRAND IMAGE ON CONSUMER SATISFACTION OF JAKOZ BRAND T-SHIRT PRODUCT) Erida Erida; Sigit Indrawijaya; Deldi Abdilah
Jurnal Manajemen Terapan dan Keuangan Vol. 9 No. 1 (2020): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v9i1.9236

Abstract

Penelitian ini bertujuan menganalisis pengaruh kualitas produk (X1) dan citra merek (X2) terhadap kepuasan konsumen (Y) baik secara persial maupun simultan pada produk kaos merek Jakoz. Penelitian ini adalah penelitian survey. dengan jumlah sampel yang diambil sebanyak 120 responden. Instrumen penelitian menggunakankuisioner dan dianalisis menggunakan persamaan regresi linear berganda. Berdasarkan hasil analisis membuktikan bahwa kepuasan konsumen dipengaruhi oleh citra merek dan kualitas produk, namun demikian terdapat juga faktor lain yang mempengaruhi kepuasan konsumen selain kualitas produk dan citra merek yang perlu dilanjuti oleh penelitian lain untuk meningkatkan kepuasan konsumen dari perspektif yang berbeda.
Co-Authors Ade Octavia Ade Titi Nifita AGESHA MARSYAF Anggia Agustini Saputir Deldi Abdilah Evanina Sianturi Sigit Indrawijaya Siregar, Ade Perdana Suswita Roza Zulfanetti Zulfanetti