Claim Missing Document
Check
Articles

Found 11 Documents
Search

PENGARUH ORIENTASI BELANJA KONSUMEN TERHADAP MINAT PEMBELIAN SECARA ONLINE Rena Feri Wijayanti; Joni Dwi Pribadi; Lina Budiarti
Adbis: Jurnal Administrasi dan Bisnis Vol 12, No 2 (2018): Jurnal Administrasi dan Bisnis
Publisher : Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/j-adbis.v12i2.54

Abstract

The purpose of this study is to analyze consumer motivation, especially consumers with an interest in buying online. The research was conducted by distributing questionnaires with the target of respondents in their teens who were actively using internet facilities. Based on the results of research findings consumer shopping orientation is influenced by prices which have a significant influence on purchase interest while motivation in terms of product categories does not significantly influence the interest in online purchases.
PENGARUH EKSTERIOR DAN GENERAL INTERIOR TERHADAP PERILAKU PEMBELIAN DI SUPER INDO SINGOSARI MALANG Joni Dwi Pribadi; Erlangga Andi Sukma; Eko Boedhi Santoso
Adbis: Jurnal Administrasi dan Bisnis Vol 11, No 2 (2017): Jurnal Administrasi dan Bisnis 2017
Publisher : Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/j-adbis.v11i2.30

Abstract

This research was intended to analyze the implementation,responses of customers, and to analyze how big the influence of exterior and general interior is on purchasing behavior. The kind of research is explanatory research with two independent variables which are exterior and general interior designand purchasing decision as the dependen variables, using data collection techniques of questionnaire, interviews, observation, documentation, with accidental sampling. The respondents of this research were 90 customers at Super Indo Singosari. The data were then analyzed with multiple regression analysis. The result showed that Y = 6,694 + 0,198 X1 + 0,382 X2. It mean that exterior design and general interior design had positive and significant effect on purchasing decision. The determination coefficient score was 0,465; it mean that variables (exterior and general interior) had 46% effect on purchasing decision, and the rest 54% was influenced by other variables such as price, product, quality, and others not included in this research.
BIMBINGAN DAN PENGARAHAN DIVERSIFIKASI PRODUK SEBAGAI UPAYA MENINGKATKAN OMZET USAHA KECIL Joni Dwi Pribadi; Rena Feri Wijayanti; Siti Rohani; Kun Mustain; Sugeng Hariyanto
Jurnal Pengabdian Polinema Kepada Masyarakat Vol. 7 No. 2 (2020): Jurnal Pengabdian Polinema Kepada Masyarakat
Publisher : UPT Penelitian dan Pengabdian Kepada Masyarakat Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/jppkm.v7i2.16

Abstract

Kegiatan usaha selalu menghadapi berbagai tantangan dalam persaingan untuk terus bertahan hidup. Beberapa strategi dikembangkan untuk menjawab tantangan yang dihadapi tersebut. Wirausahawan sebagai penggerak usaha baik usaha yang berskala kecil maupun menengah hingga usaha skala besar tidak dapat menghindari untuk terus melakukan terobosan strategi agar tercapai keberhasilan usahanya. Sektor usaha kecil dimana masih terdapat banyak keterbatasan membutuhkan banyak bantuan dan motivasi untuk dapat memanfaatkan setiap kesempatan dan juga sumber daya yang ada. Dari aspek tersebut dapat dipahami bahwa dunia pendidikan dapat memberikan kontribusi nyata untuk membina usaha – usaha yang masih dapat dikembangkan sesuai potensinya.
PENGARUH KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN DAN DAMPAKNYA TERHADAP LOYALITAS PELANGGAN PIZZA HUT Joko Samboro; Musthofa Hadi; Joni Dwi Pribadi
Adbis: Jurnal Administrasi dan Bisnis Vol 15, No 2 (2021): JURNAL ADMINISTRASI DAN BISNIS 2021
Publisher : Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/j-adbis.v15i2.121

Abstract

Tujuan penelitian ini adalah: untuk mengetahui pengaruh variabel yang diteliti, yaitu Variabel Kualitas Produk, Variabel Keputusan Pembelian. Dan Variabel Loyalitas. Lokasi Penelitian ini terdapat di Perumahan Permata Jingga Kota Malang, sedangkan populasi penelitian ini merupakan Pelanggan yang sudah pernah berbelaja di Pizza Hut sedangkan sampelnya berjumlah 100.responden Hasil Olahan data menunjukkan bahwa variabel Kualitas Produk mempunyai pengaruh terhadap keputusan pembelian dan berdampak terhadap loyalitas sebesar 12,45%,
PELATIHAN PEMASARAN BERBASIS ONLINE BAGI KALANGAN PEMUDA PRODUKTIF Rena Feri Wijayanti; Joni Dwi Pribadi
Jurnal Pengabdian Kepada Masyarakat (J-ABDIMAS) Vol 3 No 1 (2016): Jurnal Pengabdian Kepada Masyarakat 2016
Publisher : Publisher UPT P2M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of Community Service is to improve the knowledge and capabilities in the field of marketing and applications especially making the blog in order to support online marketing as well as to create employment opportunities in the economic activities of the community in the form of improved economic conditions (income).The result: there are efficiencies in work, an increase in the primary revenue source trainee, work quality can be improved even more.
BIMBINGAN DAN PELATIHAN PEMANFAATAN MAKANAN SEHAT SEBAGAI IDE KREATIF USAHA KECIL Rena Feri Wijayanti; Joni Dwi Pribadi; Yosi Afandi; Lina Budiarti; Musthofa Hadi
Jurnal Pengabdian Kepada Masyarakat (J-ABDIMAS) Vol 4 No 1 (2017): Jurnal Pengabdian Kepada Masyarakat 2017
Publisher : Publisher UPT P2M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Creative ideas can come from anywhere and by making use of everything around us. Food is a common thing and become a basic necessity. Alternative business ideas can start from the use of food to be the main product in marketing in particular can be used for small businesses. The main purpose in the implementation of dedication is to provide information and knowledge and provide motivation that the form of creativity can start from simple things. Moreover, the creativity spirit can grow for all circles and not limited to age.
BIMBINGAN DAN PELATIHAN PENYUSUNAN PENCATATAN KEUANGAN DALAM PENGELOLAAN USAHA KECIL Rena Feri Wijayanti; Joni Dwi Pribadi; Yosi Afandi; Lina Budiarti; Musthofa Hadi
Jurnal Pengabdian Kepada Masyarakat (J-ABDIMAS) Vol 5 No 1 (2018): JURNAL PENGABDIAN KEPADA MASYARAKAT 2018
Publisher : Publisher UPT P2M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Small businesses are one of the drivers of the Indonesian economy. In addition for having characteristics, small business also has several factors that are a limiting factor for small business to grow and develop. One of these problems is related to financial management where the recording of each transaction that has been carried out is the basis for evaluating activities and assesing the succes of a business.
BIMBINGAN DAN PELATIHAN TENTANG PENTINGNYA BAURAN PROMOSI BAGI PENGEMBANGAN USAHA DI CLOTHING & JACKET JONGGRING MALANG Joko Samboro; Halid Hasan; Abdullah Helmi; Joni Dwi Pribadi; Rulirianto Rulirianto
Jurnal Pengabdian Kepada Masyarakat (J-ABDIMAS) Vol 5 No 1 (2018): JURNAL PENGABDIAN KEPADA MASYARAKAT 2018
Publisher : Publisher UPT P2M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this Community Service is to find problems faced by convection companies and at the same time provide the right solutions to achieve increased knowledge and ability of entrepreneurs in the field of operations, especially in the field of marketing management, especially the promotion mix and create opportunities for employment opportunities in community economic activities in the form of increased income the community and to develop a closer relationship between the Malang State Polytechnic and the Jonggring Business Clothing & Jacket Malang.The methode used is: observation, to observe the activities carried out by entrepreneurs in making and marketing goods, then interviews, explored to find problems and solutions to be offered and simulations, to find the most suitable alternative in order to market goods more effectively.An overview of the technology that will be applied, 1. In the form of lectures: Participants are collected in a particular room given a lecture on service material in the form of marketing management, especially the promotion mix.,2. Guidance and Training: In the form of training and organizing training specifically the promotion mix and discussion about experiences and constraints in the field.3. Simulation practice: It is a demonstration of how the entrepreneur promotes goods and with what tools the item is promoted.4. Practice displaying items on a shelf / hanger.
BIMBINGAN DAN PENGARAHAN DIVERSIFIKASI PRODUK SEBAGAI UPAYA MENINGKATKAN OMZET USAHA KECIL Joni Dwi Pribadi; Rena Feri Wijayanti; Siti Rohani; Kun Mustain; Sugeng Hariyanto
Jurnal Pengabdian Kepada Masyarakat (J-ABDIMAS) Vol 6 No 2 (2019): Jurnal Pengabdian Masyarakat 2019
Publisher : Publisher UPT P2M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Business activities always face various challenges in the competition to continue to survive. Several strategies were developed to answer the challenges faced. Entrepreneurs as a business mover both small and medium-scale businesses to large-scale businesses cannot avoid continuing to make breakthrough strategies in order to achieve the success of their businesses. The small business sector where there are still many limitations requires a lot of help and motivation to be able to take advantage of every opportunity and also the available resources. From this aspect it can be understood that the world of education can make a real contribution to fostering businesses that can still be developed according to their potential.
PELATIHAN DAN BIMBINGAN KORESPONDENSI BISNIS DI BIDANG HOME INDUSTRI KULINER PAWON BUCI MALANG Ellyn Eka Wahyu; Yekie Senja Oktora; Siti Nurbaya; Joni Dwi Pribadi; Achmad Suyono
Jurnal Pengabdian Kepada Masyarakat (J-ABDIMAS) Vol 8 No 2 (2021): JURNAL PENGABDIAN KEPADA MASYARAKAT 2021
Publisher : Publisher UPT P2M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (750.382 KB) | DOI: 10.33795/jabdimas.v8i2.156

Abstract

Pengabdian Kepada Masyarakat (PkM) in 2021, was carried out to provide training and guidance to mothers in the area around Pawon Buci Malang on Business Correspondence to help promote and market products from Pawon Buci Malang. The method used by the PkM Implementation Team is to provide an explanation of the meaning of letters, understanding of business correspondence, the importance of correspondence (especially during the Covid 19 Pandemic), requirements for a good letter, function of letters, language of letters, nature of business letters, form of letters, sections -Department of Letters, Sales Methods - Direct Sales, Kinds of Letters (Introduction Letters, Offer Letters, Order Acceptance Letters, Order Confirmation Letters, Order Rejection Letters). This PkM activity received high enthusiasm from the participants. The enthusiasm was evidenced by the completeness of the 5 participants who listened carefully and actively from the beginning to the end of the activity. The PkM Implementation Team concluded that all participants were able to put the results of the training into practice by being able to write the necessary documents to promote and market Pawon Buci products.