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I Made Suardana
Sekolah Tinggi Ilmu Ekonomi AMM
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Analisis Strategi Pemasaran Pada Perguruan Tinggi Swasta Di Kota Mataram (Studi Kasus Pada Sekolah Tinggi Ilmu Ekonomi AMM) I Made Suardana; Baiq Desthania Prathama
JIMF (Jurnal Ilmiah Manajemen Forkamma) Vol 4, No 3 (2021): JIMF (JURNAL ILMIAH MANAJEMEN FORKAMMA)
Publisher : universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/frkm.v4i3.11408

Abstract

Penelitian ini bertujuan untuk menganalisis strategi pemasaran pada Perguruan Tinggi Swasta di Kota Mataram” (Studi Kasus pada Sekolah Tinggi Ilmu Ekonomi AMM). Jenis penelitian ini merupakan penelitian deskriptif. Data dikumpulkan dengan melihat catatan atau dokumen-dokumen yang berkaitan dengan tujuan penelitian ini (teknik dokumentasi) dan teknik wawancara secara mendalam yang bersumber dari informan kunci yang dipandang mengetahui secara mendalam terhadap permasalahan penelitian ini.  Data yang berhasil dikumpulkan, dianalisis dengan menggunakan analisis kuantitatif : (SWOT, EFAS - IFAS serta grand strategy) dan analisis kualitatif.Hasil penelitian menunjukkan bahwa strategi level korporasi yang diterapkan oleh STIE AMM berdasarkan analisis yang telah dilakukan adalah strategi diversifikasi, dengan memperbanyak produk pelayanan pendidikan  yang tidak berbeda dengan produk utamanya. Strategi level fungsional untuk mendukung diversifikasi yaitu: strategi positioning product, diversifikasi produk, strategi penetration pricing, promosi yang dapat membentuk image konsumen potensial dan bersifat periodik, produk pelayanan pendidikan sedekat mungkin dengan konsumen, dan strategi harga yang dapat bersaing serta pemberian potongan bagi mahasiswa berprestasi, serta personal traits yang aspiratif.
ANALISIS PENGARUH EFEKTIVITAS DAN KONTRIBUSI PENERAPAN PERATURAN PEMERINTAH NOMOR 46 TAHUN 2013 TERHADAP PENERIMAAN PAJAK PADA KANTOR PELAYANAN PAJAK DI PULAU LOMBOK I Made Suardana; Ni Nyoman Yuliati; Randy Randy
Valid: Jurnal Ilmiah Vol 15 No 1 (2018)
Publisher : Sekolah Tinggi Ilmu Ekonomi AMM

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (577.033 KB)

Abstract

This study aims to examine the effect of the effectiveness and contribution of the implementation of government regulation number 46 year 2013 on tax revenue in the tax service office on the Lombok island. Penelitian using a quantitative approach, where the subject of research focused on the tax office on the Lombok island. Data analysis in this research use multiple regression.The resulting model and significance test found that the level of effectiveness and contribution rate of application of Government Regulation no. 46 year 2013 partially and simultaneously have a significant influence on tax revenue in three tax offices on the Lombok island.
PENGARUH CITRA MEREK DAN IKLAN TERHADAP KEPUTUSAN PEMBELIAN HONDA VARIO DI PT. ASTRA BRAWIJAYA MATARAM I Gusti Ayu Devi Cintaningtyas; I Made Suardana; Nendy Pratama Agusfianto
Valid: Jurnal Ilmiah Vol 15 No 1 (2018)
Publisher : Sekolah Tinggi Ilmu Ekonomi AMM

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (0.272 KB)

Abstract

This research is to test the brand of Citra and circular influence so that the variable of research are 2 independence variables: brand of Citra (X1) and circular (X2) and the dependent variable is decided of buying (Y). The population of this research is a consumer who buys Honda Vario at PT. Astra Brawijaya Mataram and it is unknown numbers, this sample was taken by using purposive sampling. The criterion of this sample is a consumer who is from Mataram and who has been upper 20 years old. Data was gotten by spraying 60 questioners to the respondent who buying Honda Vario at PT. Astra Brawijaya Mataram. Data is analyzed by using Regresi Linear Berganda, this result shows that brand of Citra variable has T count is bigger than T table, it is 5,665>2,00247. Which can be said that the variable brand of citra was significant influenced at the decision of buying at PT. Astra Brawijaya Mataram. The variable of circular has T count is bigger than T table, it is 4,451>2,00247. It can be said that the variable of circular is significant influenced decision of buying at PT. Astra Brawijaya Mataram. The result of testing simultantly shows that F count is bigger than F table. It is 140,176>3,16. This means that the variable of citra brand and circular is significant influenced simultantly to the buying decition Honda Vario at PT. Astra Brawijaya Mataram. Meanwhile, the result of analysis to the koefisien determination (R square) is 0,825. This means the next variable is fritter at R square as much as 0,175 is influence of another variable which is not included in researching
PENGARUH KUALITAS PELAYANAN, PRODUK, HARGA DAN LOKASI TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING PADA UD. EVA GROUP MATARAM Fitri Rahmadani; I Made Suardana; Hengki Samudra
Valid: Jurnal Ilmiah Vol 16 No 1 (2019)
Publisher : Sekolah Tinggi Ilmu Ekonomi AMM

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (665.606 KB)

Abstract

This study aims to determine the satisfaction is an intervening variable there is a relationship between service quality variable, product variable, price variable and location to loyalty variable in UD. Eva Group Mataram. The population in this study is all consumers who become customers at UD. Eva Group whose number is unidentified. The sampling technique used with purposive sampling method. Data were obtained from questionnaires distribution with total sample of 100 people. Methods of data collection using questionnaire method and data analysis method using path analysis. Based on the results of data analysis, it can be concluded as follows: 1) customer satisfaction is an intervening variable on the relationship variable between service quality variable and customer loyalty variable, 2) Customer satisfaction is the intervening variable on the relationship variable between the product with customer loyalty variable, 3) Is an intervening variable on the relationship between price and customer loyalty, 4) Customer satisfaction is an intervening variable on the relationship between location and customer loyalty
Risiko Usaha dan Rentabilitas pada BPR Konvensional di Nusa Tenggara Barat Ni Nyoman Yuliati; I Nengah Arsana; I Made Suardana
Valid: Jurnal Ilmiah Vol 18 No 1 (2021)
Publisher : Sekolah Tinggi Ilmu Ekonomi AMM

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Abstract

The purpose of this study was to determine the effect of business risk variables consisting of credit risk, liquidity risk and assets risk on profitability which is proxied by income to total assets on Conventional Rural Banking in Nusa Tenggara Barat (NTB). The population in this study were all conventional rural bank in NTB, totalling 29 banks. The sample was determined by using saturated sampling method so that the entire population of 29 banks was used as the sample. The results of this study indicate that credit risk has a negative relationship and has no significant effect on profitability, liquidity risk has a negative relationship and has a significant effect on profitability and assets risk has a positive relationship and has a significant effect on profitability
Kajian Perilaku Konsumen Era Pandemi: Pendekatan Turbulent Marketing I Made Suardana
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 3 No 3 (2022): February 2022
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v3i3.1144

Abstract

This research attempts to study the application of turbulent marketing in the pandemic era, by paying attention to consumer behavior. The type of research used is literature research, because it focuses more on theoretical studies and supports relevant empirical research. The results of the study show that turbulent marketing in the pandemic era (turbulent environment-chaotics) is not carried out immediately, but only for companies that have unique values and have made change their corporate climate. The company builds the value of excellence through value chain implementation, the application of smart cooperation with employees, ethics from principals and agencies and has been able to get value from the community (potential and effective consumers). Companies can generate consumer interest and emotion from promotions, but still provide more value to consumers at the expense of consumers and competitors. Building effective communication with consumers, even to the point of getting the company's product creations, implements co-creation
ANALISIS PENGARUH RETURN ON ASSET (ROA), DEBT TO EQUITY RATIO (DER), DAN CASH RATIO (CR) TERHADAP DIVIDEN PAYOUT RATIO (DPR) PADA PERUSAHAAN MANUFAKTUR DI BURSA EFEK INDONESIA (PERIODE 2015-2018) I Made Suardana; Ida Ayu Putri Handayani; Erviva Fariantin
Jurnal Akuntansi dan Keuangan Syariah - ALIANSI Vol. 3 No. 1 (2020): Jurnal Akuntansi dan Keuangan Syariah : Aliansi
Publisher : Akuntansi research UGR

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (147.195 KB) | DOI: 10.54712/aliansi.v3i1.170

Abstract

This study examines the effect of Return on Assets (ROA), Debt To Equity Ratio (DER), and Cash Ratio (CR) on Dividend Payout Ratio (DPR) on manufacturing companies listed on the Indonesia Stock Exchange in the 2015-2018 period. So this research variable consists of 3 independent variables namely Return On Assets (X1), Debt To Equity Ratio (X2), and Cash Ratio (X3) and the dependent variable namely Dividend Payout Ratio (DPR) (Y). The population of this study is all manufacturing companies listed on the Indonesia Stock Exchange (IDX) in the 2015-2018 period of 163 companies. Samples were taken by using Purposive Sampling Technique to obtain a sample of 10 companies. with criteria based on companies for the period ending December 31, and companies that distribute dividends for 4 years in a row. The analysis technique used in this study is multiple linear regression and hypothesis testing using t-statistics to test the partial regression coefficient and f-statistics to test the feasibility of a research model with a level of significance of 0.05 / 5%. In addition, the classical assumption test was also performed which included the normality test, the multicollinearity test, the heteroscedasticity test and the autocorrelation test. The analysis shows that the Return On Asset (ROA) and Cash Ratio (CR) variables have positive and significant effects, while the Debt To Equity Ratio (DER) variable has a negative and significant effect on Dividend Payout Ratio (DPR).
PENGARUH PENGGUNAAN INFORMASI AKUNTANSI, MODAL USAHA, LAMA USAHA, DAN LOKASI USAHA TERHADAP KEBERHASILAN USAHA MIKRO KECAMATAN PRINGGABAYAKABUPATEN LOMBOK TIMUR I Made Suardana Suardana; Fitriah; I Made Murjana
Jurnal Akuntansi dan Keuangan Syariah - ALIANSI Vol. 3 No. 2 (2020): Jurnal Akuntansi dan Keuangan Syariah : Aliansi
Publisher : Akuntansi research UGR

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (441.566 KB) | DOI: 10.54712/aliansi.v3i2.178

Abstract

Penelitian ini bertujuan untuk menguji Pengaruh Penggunaan Informasi Akuntansi, Modal Usaha, Lama Usaha, dan Lokasi Usaha terhadap Keberhasilan Usaha Mikro di Kecamatan Pringgabaya Kabupaten Lombok Timur. Sehingga variabel penelitian ini terdiri dari 4 variabel independen yaitu Penggunaan Informasi Akuntansi (X1), Modal Usaha (X2), Lama Usaha (X3), dan Lokasi Usaha (X4) dan variabel dependen yaitu Keberhasilan Usaha (Y). Populasi dalam penelitian ini adalah seluruh pelaku usaha mikro yang ada di Kecamatan Pringgabaya Kabupaten Lombok Timur sebanyak 150 usaha mikro. Tekhnik pengambilan sampel menggunkan Simple Random Sampling, sehingga diperoleh jumlah sampel sebanyak 60 orang. Tekhnik pengumpulan data menggunakan observasi, wawancara dan kuesioner. Tekhnik analisis data yang digunakan dalam penelitian ini adalah analisis regresi berganda dan uji hipotesis menggunakan t-statistik untuk menguji koefisien regresi parsial serta f-statistik untuk menguji kelayakan model penelitian dengan level of significance 0,5/5%. Selain itu dilakukan pula uji asumsi klasik yang meliputi uji normalitas, uji multikolinearitas, dan uji heteroskedastisitas. Hasil analisis menunjukkan bahwa variabel penggunaan informasi akuntansi dan lama usaha tidak memiliki pengaruh signifikan terhadap keberhasilan usaha, sedangkan variabel modal usaha dan lokasi usaha memiliki pengaruh signifikan terhadap keberhasilan usaha.
PENGARUH KEBUTUHAN PRIBADI, TESTIMONI DAN SELEBGRAM TERHADAP MINAT PEMBELIAN ONLINE SHOP MELALUI MEDIA SOSIAL INSTAGRAM (STUDI KASUS PADA SISWA SMAN 1 KAYANGAN KABUPATEN LOMBOK UTARA) Zara Cahamora Utami; I Made Suardana; Erviva Fariantin; Ni Nyoman Yuliati
Jurnal Akuntansi dan Keuangan Syariah - ALIANSI Vol. 4 No. 2 (2021): Jurnal Akuntansi dan Keuangan Syariah : Aliansi
Publisher : Akuntansi research UGR

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (769.885 KB) | DOI: 10.54712/aliansi.v4i2.217

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kebutuhan pribadi,Brand Image testimony dan selebgram terhadap minat pembelian online shop melalui media sosial instagram dan untuk mengetahui variabel yang memiliki pengaruh paling dominan terhadap minat pembelian online shop melalui media sosial instagram pada siswa SMAN 1 Kayangan Kabupaten Lombok Utara. Metode penelitian yang digunakan dalam peneltian ini yaitu metode deskriptif dan kuantitatif. Teknik analisis data menggunakan Analisis Regresi Linier Berganda, dengan data penyebaran kuesioner sebanyak 76 responden yang ditujukan kepada siswa SMAN 1 Kayangan. Hasil penelitian Variabel kebutuhan pribadi, testimoni dan selebgram secara parsial berpengaruh positif dan signifikan terhadap minat pembelian online shop melalui media sosial instagram (siswa SMAN 1 Kayangan), hal ini ditunjukkan oleh hasil uji t hitung yang lebih besar dibandingkan dengan t tabel (1,931, 2,027 dan 3,317 >1,66629) dan nilai signifikansinya< 0,05 .Variabel yang paling dominan berpengaruh terhadap minat pembelian online shop melalui media sosial instagram (siswa SMAN 1 Kayangan) dapat diketahui dengan membandingkan nilai koefisien beta masing-masing dari setiap variabel bebas. Maka variabel bebas yang memiliki nilai koefisien beta terbesar daripada variabel bebas lainnya adalah variabel selebgram dengan beta sebesar 0,448..
APPLICATION OF CO-CREATION EXPERIENCE IN CREATING CONSUMER SATISFACTION WITH HEALTH PERCEPTIONS AS A STIMULATING VARIABLE (STUDY OF MILLENIAL CONSUMERS ON MSMES IN MATARAM CITY) I Made Suardana
SULTANIST: Jurnal Manajemen dan Keuangan Vol 10, No 1 (2022)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v10i1.397

Abstract

This study aims to determine the significance of co-creation experience on millennial consumer satisfaction for MSMEs in Mataram City with health perceptions (application of health protocols by the government) as a stimulant. The number of respondents was 141 students, the analysis used in this study is RMA and was equipped with the entire measurement process, namely, validity and reliability tests and classical assumption tests. Hypothesis testing was carried out through significance tests (t and F) and other parameters. Based on the t test, it was found that the application of co-creation experience partially had a significant effect and the role of health perception as a stimulant. The level of influence of these two variables is quite strong, which is 72.10%. There was a finding that the level of influence from the application of co-creation experience was partially low, so it was tried to build a model by taking into account the related variables, it was found that the level of influence was 68.00%. This is due to the nature of the perception of health as an absolute requirement of legislation carried out by MSMEs in the city of Mataram. This means that health protocols are absolute. This finding states that the co-creation experience can make it a priority in achieving customer satisfaction, especially in implementing it which only requires dialogue, openness and access for consumers to the company. it was found that the level of influence was 68.00%. This is due to the nature of the perception of health as an absolute requirement of legislation carried out by MSMEs in the city of Mataram. This means that health protocols are absolute. This finding states that the co-creation experience can make it a priority in achieving customer satisfaction, especially in implementing it which only requires dialogue, openness and access for consumers to the company. it was found that the level of influence was 68.00%. This is due to the nature of the perception of health as an absolute requirement of legislation that MSMEs carry out in Mataram. This means that health protocols are absolute. This finding states that the co-creation experience can make it a priority in achieving customer satisfaction, especially in implementing it which only requires dialogue, openness and access for consumers to the company.
Co-Authors ., Satriawan Agusfianto, Nendy Pratama Amrul, Rusli Baiq Sri Atika Dewi Bairizki, Ahmad Faizatul Fajariah Fariantin, Erviva Fauzi, Agus Khazin Fitri Rahmadani Fitriah Hengki Samudra Hikmah Hikmah I Gusti Ayu Devi Cintaningtyas I Made Murjana I Nengah Arsana I Wayan Nuada Ida Ayu Putri Handayani Ni Putu Aprilia Dewi Nodia Lasafarila Lawrance Randy Randy Rokyal Aini Safitri Rusdi Rusdi Sigit Ary Wijayanto Surahman Hidayat Ulfiyani Asdiansyuri Yuliati, Ni Nyoman Zara Cahamora Utami