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All Journal GANEC SWARA SULTANIST: Jurnal Manajemen dan Keuangan JIMF (JURNAL ILMIAH MANAJEMEN FORKAMMA) Valid Jurnal Ilmiah jurnal ilmiah hospitality EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) BERNAS: Jurnal Pengabdian Kepada Masyarakat juremi: jurnal riset ekonomi Jurnal Akuntansi dan Keuangan Syariah - ALIANSI KOMMAS: Jurnal Pengabdian Kepada Masyarakat Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis Valid Jurnal Pengabdian
I Made Suardana
Sekolah Tinggi Ilmu Ekonomi AMM
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Journal : EKONOMI,%20KEUANGAN,%20INVESTASI%20DAN%20SYARIAH%20(EKUITAS)

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Kajian Perilaku Konsumen Era Pandemi: Pendekatan Turbulent Marketing I Made Suardana
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 3 No 3 (2022): February 2022
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v3i3.1144

Abstract

This research attempts to study the application of turbulent marketing in the pandemic era, by paying attention to consumer behavior. The type of research used is literature research, because it focuses more on theoretical studies and supports relevant empirical research. The results of the study show that turbulent marketing in the pandemic era (turbulent environment-chaotics) is not carried out immediately, but only for companies that have unique values and have made change their corporate climate. The company builds the value of excellence through value chain implementation, the application of smart cooperation with employees, ethics from principals and agencies and has been able to get value from the community (potential and effective consumers). Companies can generate consumer interest and emotion from promotions, but still provide more value to consumers at the expense of consumers and competitors. Building effective communication with consumers, even to the point of getting the company's product creations, implements co-creation
Co-Authors ., Satriawan Agusfianto, Nendy Pratama Amrul, Rusli Baiq Sri Atika Dewi Bairizki, Ahmad Faizatul Fajariah Fariantin, Erviva Fauzi, Agus Khazin Fitri Rahmadani Fitriah Hengki Samudra Hikmah Hikmah I Gusti Ayu Devi Cintaningtyas I Made Murjana I Nengah Arsana I Wayan Nuada Ida Ayu Putri Handayani Ni Putu Aprilia Dewi Nodia Lasafarila Lawrance Randy Randy Rokyal Aini Safitri Rusdi Rusdi Sigit Ary Wijayanto Surahman Hidayat Ulfiyani Asdiansyuri Yuliati, Ni Nyoman Zara Cahamora Utami