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All Journal Sosiohumaniora KOMUNIKATIF Rekam : Jurnal, Fotografi, Televisi Animasi Jurnal Komunikasi Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat ASEAN Journal on Hospitality and Tourism Jurnal Ilmiah Manajemen dan Bisnis (JIMB) Jurnal Riset Komunikasi Jurnal Pariwisata Khasanah Ilmu - Jurnal Pariwisata Dan Budaya PRofesi Humas Jurnal Abdimas Pariwisata Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Sustainable Tourism Research Jurnal Ilmiah Wahana Pendidikan Journal of Scientific Communication (JSC) Jurnal Visi Komunikasi Jurnal Kesehatan Bakti Tunas Husada

Evi Novianti

Universitas Padjajaran

Author-ID : 261300

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Strategi Komunikasi Pemerintah Kabupaten Pangandaran dalam Pengembangan Ekonomi Kerakyatan Melalui Sektor Pariwisata di Kabupaten Pangandaran Susie Perbawasari; Evi Novianti
KOMUNIKATIF : Jurnal Ilmiah Komunikasi Vol 5, No 2 (2016)
Publisher : Fakultas Ilmu Komunikasi UKWMS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33508/jk.v5i2.986

Penelitian ini berjudul “Strategi Pemerintah Kabupaten Pangandaran Dalam Pengembangan Ekonomi Kerakyatan Melalui Sektor Pariwisata di Kabupaten Pangandaran”. Pangandaran merupakan salah satu obyek wisata andalan kabupaten Pangandaran dan telah memberikan kontribusi yang cukup signifikan bagi pendapatan asli daerah. Sebagai kawasan andalan nasional dan kawasan wisata unggulan di Jawa Barat, kawasan Pangandaran dan sekitarnya disiapkan untuk dikembangkan sebagai tujuan wisata nasional dan internasional yang mempunyai daya saing dan berbasis masyarakat yang mampu mengoptimalkan sumber daya alam untuk menjamin peningkatan kesejahteraan pelaku ekonomi dengan tanpa merusak lingkungan dan nilai-nilai budaya setempat.Tujuan penelitian ini adalah untuk mengetahui bagaimana perencanaan dan cara mengomunikasikan strategi pemerintah kabupaten Pangandaran, serta untuk mengetahui hambatan atau kendala yang dihadapi pemerintah kabupaten Pangandaran dalam mengembangkan ekonomi kerakyatan melalui sektor pariwisata. Penelitian ini menggunakan metode deskriptif. Teknik pengumpulan data yang dilakukan adalah wawancara, observasi, dan studi kepustakaan. Penelitian dilaksanakan di kabupaten Pangandaran.

Digital Campaign Ngobrol Project oleh PT XL Axiata Tbk (Model Audit Evaluasi Terpadu terhadap Digital Campaign Ngobrol Project pada Akun Instagram @myXL) Evi Novianti; Amelia Fernandha
Jurnal Riset Komunikasi Vol 10, No 1 (2019)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31506/jrk.v10i1.6015

Seperti yang dikatakan oleh Ivy Lee, atau yang biasa dikenal sebagai Father of Public Relations, pada awalnya fungsi seorang Public Relations ditekankan pada aktivitas press agentry dan publisitas. Namun, di samping kedua fungsi utama tersebut, seorang Public Relations juga berfungsi untuk membangun proses engagement dan relationship building terhadap publiknya. Berkaitan erat dengan peran Public Relations dan suatu organisasi yang saling beriringan. Dimana peran Public Relations tidak hanya sebagai komunikator pesan untuk menyampaikan kebijakan organisasi top manajement kepada publik internalnya, tetapi juga kepada masyarakat atau publik eksternal yang mendukung kebijakan organisasi tersebut.

Strategi Resiliensi Museum dan Galeri Foto Jurnalistik Antara Menghadapi Pandemi Covid-19 Nurul Aldha Mauliddina Siregar; Ute Lies Siti Khadijah; Evi Novianti
Rekam : Jurnal Fotografi, Televisi, Animasi Vol 17, No 1 (2021): April 2021
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/rekam.v17i1.4945

The implementation of the Large-Scale Social Restrictions (PSBB) policy in order to reduce the number of transmission of the coronavirus (Covid-19) pandemic cases in Jakarta leads several cultural heritage sites such as museums close the physical access to visits. In the midst of these limitations, the Antara Journalistic Museum and Photo Gallery made a breakthrough by establishing the museum digitization approach using Video Reality (VR) technology. This article was written to see how the strategy for the resilience of Cultural Heritage Sites in the Museum and Journalistic Photo Gallery is between maintaining some journalistic photo exhibition agendas amidst the lack of public interest in visiting museums plus the threat of a multidimensional crisis due to the Covid-19 pandemic. This research was written using qualitative methods with a descriptive approach. The existence of this facility provides a new alternative for the public to continue visiting and accessing journalistic photo exhibition programs and activities which have been regularly held at the Antara Museum and Photo Journalistic Gallery so far. Having concern with the strength of the mission to preserve historical value as one of the broadcasting spaces for independence and to disseminate journalistic knowledge, especially related to the photojournalism to the younger generation and the strong encouragement of the community, the Antara Journalistic Photo Gallery and Museum is encouraged to survive and continue to operate in organizing activities that have been consistently scheduled yearly.

Wisata Kelautan Berkelanjutan di Kabupaten Wakatobi, Sulawesi Tenggara: Sebuah Studi Tentang Persepsi Masyarakat Kawasan Pesisir Alexander M. A. Khan; Imam Musthofa; Indarwati Aminuddin; Fitri Handayani; Ratna Ningsih Kuswara; Ajeng Wulandari; Ute Lies Siti Khadijah; Evi Novianti
Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Vol 11, No 2 (2020): Jurnal Khasanah Ilmu - September 2020
Publisher : Universitas Bina Sarana Informatika

Abstrak Keterlibatan masyarakat merupakan elemen penting untuk mencapai pembangunan pariwisata berkelanjutan. Potensi sumber daya alam dan sumber daya manusia di Wakatobi menjadi salah satu faktor yang menunjang pembangunan pariwisata berkelanjutan. Tujuan penelitian ini adalah mengetahui potensi dan menentukan strategi pengelolaan pariwisata berdasarkan persepsi masyarakat. Penelitian ini dibagi menjadi beberapa tahapan diantaranya pengumpulan data, analisis faktor internal-eksternal, analisis data dan analisis strategi pengembangan dengan menggunakan matriks SWOT dengan pendekatan kuantitatif dan kualitatif. Hasil penelitian menunjukkan bahwa terdapat sumber daya alam di Wakatobi yang dapat dijadikan sebagai daya tarik wisata namun belum dikelola dan dikembangkan dengan baik. Diantaranya adalah Pantai Yoro, Pantai Buku, Gua Lasikori, Bukit Koncu, dan Situs Kerajaan Pertama. Hasil analisis kuantitatif menunjukkan nilai positif pada faktor internal dan faktor eksternal yaitu 7.195 dan 5.428. Hal tersebut menunjukkan bahwa strategi pengembangan pariwisata berkelanjutan paling optimal di Wakatobi adalah dengan memaksimalkan kekuatan untuk mencapai peluang, seperti (1) Membuat kegiatan yang menarik dan berbasis konservasi untuk wisatawan yang dikelola oleh masyarakat, (2) Mempromosikan pariwisata dengan menyampaikan keunggulan daya tarik wisata, (3) Menjadikan lokasi pariwisata sebagai tempat penelitian bagi siswa untuk memeriksa flora dan fauna, kemudian menggunakan hasil penelitian sebagai referensi untuk menggambarkan kondisi lingkungan, dan (4) Mengembangkan kemampuan masyarakat dalam menyediakan layanan pariwisata, untuk meningkatkan peluang kerja bagi masyarakat lokal dan meningkatkan kondisi ekonomi.Kata Kunci : Analisis SWOT, Potensi sumber daya alam, Strategi Pengembangan, Wakatobi, Wisata berkelanjutan Sustainable Marine Tourism in Wakatobi, Southseast Sulawesi: A Study if Coastal Community Perceptions Abstract Community involvement is an important element to succeed the sustainable tourism development. Potential of natural and human resources in Wakatobi is one of the factors that support the sustainable tourism development. The purpose of this study is to determine the tourism potential and tourism management strategies based on community perceptions. This research is divided into several stages including data collection, internal-external factor analysis, data analysis and analysis of development strategies using the SWOT matrix with quantitative and qualitative approaches. The results showed that there are several natural resources in Wakatobi that can be used as a tourist attraction but have not been managed and developed properly. There are Yoro Beach, Buku Beach, Lasikori Cave, Koncu Hill, and the First Kingdom Site. The result of the quantitative analysis shows a positive value on internal and external factors, there are 7.195 and 5.428. It shows the most optimal sustainable tourism development strategy in Wakatobi is to maximize the strength to achieve all the opportunities, such as (1) Create an attractive and conservation-based activities for tourists that managed by the community, (2) Promote tourism by conveying the advantages of tourist attractions, attractions, (3) Make a tourism location as a research sites for students to examine the flora and fauna, and use the research results as a reference to describe an environmental condition, and (4) Develop the community abilities in providing tourism service to increase the employment opportunities and improve economic conditions Keyword: Development strategy, Natural resources, Sustainable Tourism, SWOT Analysis, Wakatobi

SOCIAL MEDIA IN GUIDING AND MARKETING RELIGIOUS TOURISM: THE CASE OF UMRAH AND HAJJ SERVICES Ute Lies Siti Khadijah; Evi Novianti; Rully Anwar
Sosiohumaniora Vol 24, No 1 (2022): Sosiohumaniora: Jurnal Ilmu-Ilmu Sosial dan Humaniora, MARCH 2022
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/sosiohumaniora.v24i1.36579

The media played a central role in communication between people, including religious matters. In religious tourism, there were scouting activities between the committee, ustadz, and congregation in the context of worship that was carried out well. The most prominent in this religious tourism was the pilgrimage and umrah. Thus, there were many Hajj and Umrah communities in a Muslim-majority country like Indonesia. This study aims to determine the role of social media in religious tourism guidance and marketing activities. This study used a micro-sociological analysis of qualitative data from activities at one of the Hajj and Umrah guidance centers in Bandung, Indonesia. Using social network analysis, it was found that social media’s role was essential to disseminate information between Hajj and Umrah guidance institutions and their congregations. The use of Facebook for the profile of the guidance institution was beneficial for pilgrims to understand the various opportunities and obstacles that exist in the Hajj/Umrah pilgrimage. WhatsApp was the most frequently used to communicate interactively with the congregation so the clerics and committees. Social media is quite helpful in marketing when the assembly connects with friends and family in telling their experiences when worshiping in Mecca and Medina in Saudi Arabia.

PERILAKU KOMUNIKASI ETNIS TIONGHOA PERANAKAN DALAM BISNIS KELUARGA (Studi Fenomenologi mengenai Perilaku Komunikasi Etnis Tionghoa Peranakan dalam Bisnis Keluarga di Jakarta) Firda Firdaus Abdi; Hanny Hafiar; Evi Novianti
Jurnal Komunikasi Vol 9, No 2 (2015): September
Publisher : Jurusan Ilmu Komunikasi UTM

Peranakan Chinese is a result of marriage, assimilation, or acculturation between two major groups in Indonesia, the local and the Chinese. They are attached to various kinds of stereotypes that lead to difficulties in socializing, which ultimately affect their behaviors and on how they run the family business. The phenomenological approach research seeks to study the behavioral communications made by Peranakan Chinese who in running their family business. Five people who are Peranakan Chinese and have family business based in Jakarta are involved through some in-depth interviews and revealed that the meaning of peranakan itself are influenced by their experiences during socializing, which affects they way they acted up, including their behavioral communication in the family business to the obstacles encountered.Keywords: Crossbrreed Chinese, behavioral communications, family business

Tour / Travel Business Planning Strategies In The New Normal Era Muhammad Reynaldi Aulia; Evi Novianti; yustikasari yustikasari
Jurnal Ilmiah Manajemen dan Bisnis Vol 8, No 1 (2022): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v8i1.14081

The emergence of the COVID-19 pandemic gave rise to a new social lifestyle, which was then called the era of new-normal. This change has an impact on the tourism business sector, especially the travel/tour business due to changes in consumer behavior trends. This journal aims to know how the travel/tour business planning strategy is good in the new normal era by using the library research method. The results of this study are a good travel/tour business planning strategy in the new normal era where the preparation emphasizes technology adaptation, cleanliness, security, and the uniqueness of the products and services offered.

KONSEP BRANDING WISATA BERBASIS PEMASARAN DIGITAL DI DESA SIRNAJAYA, KABUPATEN BOGOR Januarani Razak; Evi Novianti
Jurnal Pariwisata Vol 9, No 1 (2022): Jurnal Pariwisata
Publisher : LPPM Universitas Bina Sarana Informatika

ABSTRAKDesa Sirnajaya merupakan salah satu desa wisata berbasis alam dengan branding utama bertajuk “Agrowisata Situ Rawa Gede”. Permasalahan promosi dan konsep branding yang masih belum matang menyebabkan proses pemasaran destinasi wisata menjadi berjalan lambat. Artikel ini menyajikan tentang perumusan strategi branding pemasaran berbasis digital yang tepat sebagai langkah awal meningkatkan citra wisata di Desa Sirnajaya. Data-data berupa hasil wawancara tentang kondisi pemasaran wisata, data observasi kondisi lapangan, dan data survei review pengunjung dari Google Maps diolah menggunakan metode analisis isi, gap analisis, dan analisis deskriptif kualitatif. Hasilnya didapatkan startegi umum untuk memperkuat branding “Agrowisata Situ Rawa Gede” salah satunya dengan meningkatkan strukturisasi konsep promosi dan konsep branding serta meningkatkan kualitas jaringan ke berbagai platform digital untuk membangun citra kawasan. Kata Kunci : Agrowisata Situ Rawa Gede, Branding, Desa Sirnajaya, Pemasaran. ABSTRACTSirnajaya Village is one of the nature-based tourism villages with the main branding entitled "Agrotourism Situ Rawa Gede". Promotional problems and immature branding concepts cause the tourism destination marketing process to run slowly. This article presents the formulation of the right digital-based marketing branding strategy as the first step to improve the image of tourism in Sirnajaya Village. The data in the form of interviews about tourism marketing conditions, observation data on field conditions, and visitor review survey data from Google Maps were processed using content analysis, gap analysis, and qualitative descriptive analysis methods. The result is a general strategy to strengthen the branding of “Agrowisata Situ Rawa Gede”, one of which is by increasing the structuring of the promotion concept and branding concept as well as improving the quality of the network to various digital platforms to build the regional image. Keywords : Agrowisata Situ Rawa Gede, Branding, Sirnajaya Village, Marketing.

City Branding Sawahlunto Kota Wisata Tambang Yang Berbudaya Melalui Event Sawahlunto International Songket Carnival (Sisca) 2016 Nurkhalila Fajrini; Iriana Bakti; Evi Novianti
PRofesi Humas Vol 2, No 2 (2018): PRofesi Humas
Publisher : LP3 Fakultas Ilmu Komunikasi Universitas Padjadjaran

Songket Silungkang merupakan produk andalan hasil kerajinan masyarakat kota Sawahlunto. Sejarah songket dan sejarah tambang memperkuat city branding Sawahlunto dalam mewujudkan visi “Kota Wisata Tambang Yang Berbudaya” yang tertuang dalam Peraturan Daerah No. 2 Tahun 2001 pada event SISCa. Pada SISCa 2016, transformasi Kota Wisata Tambang Yang Berbudaya direalisasikan melalui konsep dan desain penampilan peserta karnaval. Penelitian ini bertujuan untuk mengetahui alasan dan latar belakang penyelenggara menjadikan Sawahlunto International Songket Carnival (SISCa) 2016 dalam city branding Sawahlunto Kota Wisata Tambang yang Berbudaya, pemahaman penyelenggara terkait SISCa 2016 dan tindakan komunikasi yang dilakukan penyelenggara SISCa 2016 dalam rangka city branding Sawahlunto. Metode yang digunakan dalam penelitian ini adalah metode kualitatif dengan jenis penelitian studi kasus. Teori konstruksi sosial atas realitas dan konsep city branding menjadi landasan dalam membahas hasil penelitian. Hasil penelitian menunjukkan bahwa alasan penyelenggara menjadikan SISCa 2016 dalam city branding Sawahlunto adalah adanya keterkaitan dampak yang ditimbulkan dari SISCa 2016 tersebut yakni, dampak ekonomi dan dampak pariwisata. Pemahaman penyelenggara SISCa 2016 terkait city branding kota Sawahlunto tertuang dalam Misi SISCa 2016 sebagai bentuk transformasi visi kota dengan mengangkat konsep wisata tambang. Tindakan komunikasi yang dilakukan penyelenggara melalui tiga tahapan komunikasi, yakni (1) komunikasi tahap awal SISCa antara pemerintah dengan pihak internal dan eksternal, (2) komunikasi saat berlangsungnya SISCa 2016 secara verbal dan non verbal, dan (3) komunikasi pasca SISCa 2016 dilakukan untuk menjalin hubungan baik dalam persiapan SISCa selanjutnya. Dengan demikian, penyelenggaraan SISCa 2016 dianggap sebagai salah satu bentuk promosi daerah sebagai perwujudan visi kota Sawahlunto.

Potensi Pengembangan Pariwisata Berbasis Budaya di Desa Wana Kabupaten Lampung Timur Desmala Sari; Ute Lies Siti Khadijah; Wawan Setiawan; Evi Novianti; Aulia Iskandarsyah
Jurnal Abdimas Pariwisata Vol. 3 No. 1 (2022): Jurnal Abdimas Pariwisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Cultural Tourism: Identification of Community-Based Cultural Tourism Potential In Bandung In this community service that has been carried out in Wana village, the author wants to explore and examine the tourism potential of the Lampung tribe in Wana Village. Assessing the potential of culture as a tourism object is very important to support developers or local governments to plan and implement village development strategies effectively. The purpose of this service is to find out what is the potential for cultural tourism in Wana Village so that it can support developing sustainable tourism. The result of community service that has been carried out is that Wana Village has several cultural potentials that can be used as tourist attractions, such as traditional houses, traditional ceremonies and clothes, traditional arts, as well as various Lampung culinary specialities that can be developed into sustainable tourism objects. This result is hope as a reference in the field of Lampung cultural tourism which is currently not widely known to the general public and a reference for developers and local governments in formulating a strategy development program or cultural-free marketing in Wana Village.

Co-Authors Acep Rahmat Ajeng Wulandari Alexader M.A Khan Alexander M. A. Khan Amelia Fernandha Ary Sendjaja Suhandi Aulia Iskandarsyah Awaludin Nugraha Bidayatun Nuzul Yuni Astuti Cipta Endyana Dadang Purnama Desmala Sari Desmala Sari Diah Fatma Sjoraida Dina Oktavia Edwin Rizal Elnovani Lusiana, Elnovani Firda Firdaus Abdi Fitri Fadhilah Sumiarsa Fitri Handayani Fitriyah - fitriyah Gusgus Gharaha Ramdhanie Haiva Nurani Hanny Hafiar Imam Musthofa Indarwati Aminuddin Iriana Bakti Januarani Razak Jaya Hermawan Kiky Yustikasari Kokom Komariah Mohammad Sapari Dwi Hadian Muhamad Adibagus Ilham Akbar Muhammad Endriski Agraenzopati Haryanegara Muhammad Reynaldi Aulia Nurkhalila Fajrini Nurul Aldha Mauliddina Siregar Priyo Subekti Putri Salma Suhardi Rahmatika Desiana Rahmatika Desiana Ratna Ningsih Kuswara Rully Anwar Sarmoko Saridi Sigit Trawoco Susie Perbawasari Ute Lies Khadijah Uud Wahyudin Wawan Setiawan Wita P. Simatupang Wulung, Shandra Rama Panji yustikasari yustikasari

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