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Novadilastri
Politeknik Negeri Padang
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Potensi Wisata Halal dalam Meningkatkan Kesejahteraan Masyarakat Gustina Gustina; Yenida Yenida; Novadilastri Novadilastri
Jurnal Ilmiah Poli Bisnis Volume 11 Nomor 2 Tahun 2019
Publisher : Politeknik Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30630/jipb.11.No. 2.254

Abstract

Tourism is a sector that is growing very rapidly at this time in Indonesia. The purpose of this study is to explore the potential of halal tourism owned by Air Manis Beach (PAM) which can increase income and welfare of the surrounding community. This research is a qualitative study which uses primary data as the source of the data. Data obtained through field observations and in-depth interviews with selected respondents. These respondents consisted of 10 business people or community who are in PAM. The results of this study indicate that the community around PAM including business actors in PAM feel the great potential of PAM tourism in increasing employment opportunities, business chances and increasing their welfare. The hoping is that the government can cooperate better with the community and business practitioners in PAM in terms of management, development and improvement of these tourist destinations.
Pembuatan dan Pelatihan Tata Kelola Website Nagari Untuk Promosi Digital Yuhefizar; Ikhsan Yusda Prima Putra; Yenida; Lilimiwirdi; Novadilastri; Witri Handayani; Variyetmi Wira; Hidra Amnur; Zulka Hendri; Deddy Prayama
Prosiding SISFOTEK Vol 5 No 1 (2021): SISFOTEK V 2021
Publisher : Ikatan Ahli Informatika Indonesia

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Abstract

The existence of a website in the current digitalization era has become a mandatory requirement for every Nagari (Village), as a promotional medium and an effort to digitize all business processes in the Nagari. For this reason, in this service activity an official village website was created and given website management training to village staff for digital promotion purposes. The website is equipped with menus that explain in detail the profile, potential, and facilities of the Nagari. Based on the results of a survey conducted after the training activities, it was concluded that an increase in the understanding of Nagari staff in managing the website was achieved by 90%, so that by utilizing the website media there was an increase in efficiency and effectiveness in digitally disseminating Nagari information to the wider community. This has a positive impact on the performance of the nagari government.
Eksplorasi Literasi Keuangan Pada UMKM Sumatera Barat: Sebuah Studi Di UMKM Salsabila Gustina; Novadilastri; Yenida
ABEC Indonesia Vol. 10 (2022): 10th Applied Business and Engineering Conference
Publisher : Politeknik Caltex Riau

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Abstract

Currently, financial literacy is something that absolutely must be owned by entrepreneurs, including MSMEs. Financial literacy shows how a person's financial knowledge, attitudes, skills and behaviours are. Good financial literacy will encourage good financial behaviours. The purpose of this study is to explore the financial behaviours of entrepreneurs including MSMEs and also the obstacles that occur in this regard. The methodology used in this study is qualitative research with interviews / in-depth interviews as data collection media. In addition, researchers also conducted field observations. This study found that MSME entrepreneurs have had a fairly good financial behaviour. This is evident from the knowledge, attitudes and financial skills they have in dealing with problems and managing their finances. The recommendation of this research is the attention and support of the government as a stakeholder for MSMEs to improve this financial literacy ability. Keywords: Financial literacy, knowledge, attitude, financial behavior
Optimalisasi Promosi Nagari Berbasis Website Yuhefizar; Novadilastri; Witri Handayani; Rita Afyenni; Andi Syukri
ABEC Indonesia Vol. 10 (2022): 10th Applied Business and Engineering Conference
Publisher : Politeknik Caltex Riau

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Abstract

Information disclosure in the digital era is now very important for government institutions, includingNagari whose communities are diverse, so that all public information from Nagari can be known by the public.Therefore, the existence of the nagari website can be optimized for its function as a nagari promotion media.Service activities are carried out in 4 stages, namely the preparation, implementation, mentoring and evaluationstages at Nagari Koto Tinggi Kuranji Hilir, Sungai Limau District, Padang Pariaman Regency which previouslydid not have a nagari website. The purpose of this service is to help provide nagari profiles website, nagariwebsite governance training and digital promotions, as well as provide ongoing assistance after service activities.After conducting an evaluation at the end of the activity in the form of a questionnaire, it was concluded that thetraining participants had understood how to manage the nagari website and for digital promotion purposes, thiswas proven by the updating of the nagari website content at the address www.kototinggikuranjihilir.org.
Penerapan Digital Marketing berbasis Web Guna Pengembangan UMKM COMA Aulia Darma Putra Putra; Putri Indri Yani; Redha Kurnia Kurnia; Novadilastri Novadilastri; Sularno Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 1 No 2 (2023): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

The website is used as an electronic catalog that displays the products sold by the company. In this century every company must complete its means of communication by creating a website. The website is used as an electronic catalog that displays the products sold by the company. A company must continue to show their quality in selling products / Interviews are conducted directly with the owners of Coma MSMEs. History of MSMEs Coma the owner is a 2nd year student of the Telecommunications study program. MSME owners saw an opportunity and were inspired in addition to selling wallets, Coma MSMEs themselves have 3 types of products, namely Coma Bracelet, as a result the web can run according to the needs of business owners.
Peningkatan UMKM eMKa CCTV Melalui Digital Marketing Berbasis Web Rahma Lisya; Saiful Saiful; Fabian Anugrah Putra Putra; Nabilla Dwi Puspita; Novadilastri Novadilastri; Sularno Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 1 No 2 (2023): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

The use of the website has become a concern by many circles, so making companies and government agencies use the company's website. In this century every company must complete its means of communication by creating a website. And also as a transaction function because it can connect to the company, a company must continue to show their quality in selling products / Please note that business competition is currently very tight and each company / service in the company is reasonable. Currently, customers of eMKa CCTV start from individuals and companies. Some companies include PT Suka Fajar.
Pengembangan Pemasaran Digital Marketing UMKM Yara Olshop Berbasis Website Di Bukittinggi DILA NURRAHMADANI; ALDI AKBAR; MUHAMMAD FADHEL; Novadilastri Novadilastri; Sularno Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 1 No 2 (2023): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

Kegiatan Project Base Learning ini merupakan kegiatan tim Mahasiswa Politeknik Negeri Padang untuk melakukan project base learning terhadap UMKM Yara Olshop. Sehingga tujuan dari kegiatan project kepada UMKM ini adalah memberikan pelatihan pelaku kepada UMKM dalam menggunakan media sosial sebagai strategi pemasaran digital guna memperkenalkan produk ke konsumen yang lebih luas. Metode yang digunakan dalam kegiatan ini adalah Assets Bassed Community Development (ABCD) yaitu model pendekatan dalam pengembangan masyarakat. Luaran yang dihasilkan dari kegiatan PBL ini adalah pelaku usaha yang mengenali dan terampil melakukan pemasaran melalui media sosial.
Meningkatkan Penjualan Pada Produk TWOCFOOD Melalui Display Diaplikasi Bloger DEWI LAKSANA JANNATY; Miranda; Wulandari; Shillfia Widya Putri; Novadilastri Novadilastri; Sularno Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 1 No 2 (2023): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

This basic learning project explains how to increase sales of Twocfood brand Frozen Food MSME products by displaying their products on blogger programs. SMEs usually sell either through offline sales or through a system in grocery stores, supermarkets. so that the development of the product is slow, in terms of sales it is also limited to a certain area, so this basic training aims to increase sales in Twocfood MSME companies. through the web system in the blogger application from product introduction to ordering. Registering products on Blogger involves several steps, starting with information gathering, product analysis, and business evaluation of Twocfood. strategies that are then applied online when selling through the blogger program. Before creating an MSME blogger, an analysis of consumer behavior and online store shopping habits was first conducted. This step allowed Twocfood to customize its content and marketing strategies to communicate effectively with target consumers. In addition, this research emphasizes the importance of creating valuable and engaging content that meets the interests, needs and wants of visitors/consumers. In addition, the proposed strategy also includes search engine optimization techniques to ensure better visibility and discoverability of Twocfood's blog. By optimizing keywords, content description fields, and other page elements, Twocfood can improve its search engine rankings. Keywords:MSME Product Display, Blogger Application, sales.
Pengembangan Pemasaran Digital Marketing UMKM Odading 99 Berbasis Website Di Kota Padang Lucia Septi Arvi; Habibah; Selpanik maharani; Novadilastri; Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 1 No 2 (2023): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

kegiatan Project Base Learning ini merupakan kegiatan tim Mahasiswa Politeknik Negeri Padang untuk melakukan project base learning terhadap UMKM 99 Odading. Sehingga tujuan dari kegiatan project kepada UMKM ini adalah memberikan pemahaman dan pelatihan pelaku kepada UMKM dalam menggunakan media sosial sebagai strategi pemasaran digital guna memperkenalkan produk ke konsumen yang lebih luas. Metode yang digunakan dalam kegiatan ini adalah Assets Bassed Community Development (ABCD) yaitu model pendekatan dalam pengembangan masyarakat. Luaran yang dihasilkan dari kegiatan PBL ini adalah pelaku usaha yang mengenali dan terampil melakukan pemasaran melalui media sosial. Kata kunci: Digital Marketing, UMKM
Co-Authors ALDI AKBAR Andi Syukri Aulia Darma Putra Putra DEWI LAKSANA JANNATY DILA NURRAHMADANI Fabian Anugrah Putra Putra Gustina Habibah Hidra Amnur Ikhsan Yusda Prima Putra Lilimiwirdi Lilimiwirdi Lucia Septi Arvi Miranda MUHAMMAD FADHEL Nabilla Dwi Puspita Putri Indri Yani Rahma Lisya Redha Kurnia Kurnia Rita Afyenni Saiful Saiful Selpanik maharani Shillfia Widya Putri Sularno Sularno Sularno Variyetmi Wira Witri Handayani Wulandari Yenida Yenida Yuhefizar Yuhefizar Zulka Hendri