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Faktor Penentu Minat Beli Konsumen Melalui E-Commerce Berbasis Marketplace Solehatin Ika Putri; Eka Yulianti; Galih Ginanjar Saputra; Harini Fajar Ningrum
Jurnal Ilmiah Poli Bisnis Vol 14 No 1 (2022)
Publisher : Politeknik Negeri Padang

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Abstract

This study aims to determine the determinants of consumer buying interest through marketplace Shopee, Tokopedia and Lazada by adopting interest indicators are transactional interest, referential interest, preferential interest and exploratory interest. Based on these four indicators, the indicators that most influence consumer buying interest from each marketplace are determined. The survey method is used through data from online questionnaires distributed to 300 marketplace users. Data analysis using Structural Equation Modeling Warp Partial Least Square (SEM Warp PLS) 7.0 application. The results in this study are that transactional interest, referential interest, preferential interest and exploratory interest have an effect either partially or simultaneously on buying interest through Shopee, Tokopedia and Lazada. Buying interest using Shopee marketplace is most influenced by preferential interest. While buying interest using Tokopedia's marketplace is most influenced by referential interest. As for buying interest using marketplace Lazada, the value of the biggest influence is from transactional interest.
PENGUJIAN EFISIENSI PASAR BENTUK LEMAH PADA PASAR MODAL INDONESIA PERIODE 2014-2017 Eka Yulianti; Dwi Jayanti
GEMA : Jurnal Gentiaras Manajemen dan Akuntansi Vol 11 No 2 (2019): GEMA : Jurnal Gentiaras Manajemen dan Akuntansi
Publisher : Sekolah Tinggi Ilmu Ekonomi Gentiaras

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47768/gema.v11i2.169

Abstract

Investigate the current consumption of assets for the benefit of the future. The investment canbe done by only one in the capital market which means that the investment is invested in the initialcapital assets. Profit or the same value is aimed at the investor's main interest in investing not releasedfrom risk money. Such risks are inevitably uncertain about information movement in the stock market.Relevant information available can be used as a basis for making decisions when to buy shares orretain holdings of shares. In addition, information can also be a basis for consideration when to releaseshares or not to buy shares at all. This information relates to Efficient Market Hypothesis (HPE) whichcontinues to research in financial markets. One of the forms of the Efficient Market (HPE) hypothesis isthat market efficiency is a weak form that is examined in this study. This market efficiency form isrelated to random walk theory which assumes that past data is not related to present value.