Firmansyah Firmansyah
Faculty Of Communication, Universitas Islam Bandung Jl. Tamansari No. 24 Bandung 40116 - Indonesia

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Application of Digital Communication to Increase The Tourism Promotion in Dayeuh Kolot Village, Subang Firmansyah Firmansyah; Tazkiya Fadhilah; Aryana Catur; Ervana Nurmelia; Raihan Rachmansyah
MediaTor (Jurnal Komunikasi) Vol 14, No 1 (2021): (Accredited Sinta 2)
Publisher : Pusat Penerbitan Universitas (P2U) LPPM Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v14i1.7627

Abstract

The development of tourism villages in several areas including West Java needs to be encouraged by digital promotion. In the internet era, digital communication is mandatory for stakeholders in the economic sector, including tourism stakeholders. Based on this, tourism development through digital communication needs to be done to encourage tourist attraction. This research describes the development of tourism promotion through digital communication in Dayeuh Kolot village in several stages. The research method uses case studies with data collection techniques through observation, interviews, and documentation to measure the stages of digital communication application. Observations were made at the stages of digital communication application, namely in the stages of preparation, implementation, and evaluation of digital development in the period of July until December 2020. Interviews were conducted with tourism organizer stakeholders, namely the village government, BUMDES, and people who were members of the Keciwis community to get an overview of promotion development Meanwhile, the documentation data is obtained statistically as a comparison before and after the development of digital promotion. The results showed that the knowledge and skills of tourism stakeholders had significantly increased, especially in the management of social media and digital communication for tourism marketing.
Journalist's Information Organizational Patterns in Reporting Indonesian Vice President's Agenda Firmansyah Firmansyah; Ashabul Yamin Asgha
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 5, No 2 (2020)
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v5i2.691

Abstract

The study illustrates the pattern of organizational communication on journalist's coverage in the Vice President's agenda. Journalists from various media form informational organizations in fulfilling the task of getting news. This study used a constructivist paradigm with a descriptive qualitative approach. The method used was a case study. Data collection was done by observing the journalist's communication patterns when reporting the vice president's agenda. In-depth interviews were conducted to journalists who conducted coverage in the vice president's office in 2019 and the vice president's secretariat. Other data were obtained from documents. This study found that organizational information communication was formed between journalists, vice president secretariat, and vice president itself. In terms of reporting, journalists follow information from the vice president's secretariat. However, journalists have many ways to get information about the Vice President's internal agenda. Communication patterns showed that journalists do their work by pursuing information from several sources.
How the Print Media Industry Survived in the Digital Era Firmansyah Firmansyah; Sophia Novita; Atie Rachmiatie; Septiawan Santana K.; Alex Sobur; Dian Widya Putri
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 7, No 1 (2022)
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v7i1.1013

Abstract

In the era of information technology, print media is on the verge of extinction. The Pikiran Rakyat Newspaper, one of the largest local newspapers in West Java, still survives. This study illustrates how print media can survive in the era of digital society. This research uses a sequential explanatory design method by combining quantitative and qualitative data. Quantitative data was collected using a survey to a sample of readers totaling 1540 respondents. The sample was determined using purposive sampling with unique qualifications for potential readers in West Java. Qualitative data using observation, interviews, and FGD. The quantitative results showed that respondents admitted they were still interested in consuming newspapers. Newspapers have advantages over online media; clickbait does not exist. The qualitative results indicate that print media can still survive, not as a source of income but as an icon of the company.
Model of Disaster Information Cycle of West Java Television Journalists Septiawan Santana Kurnia; Dadi Ahmadi; Satya Indra Karsa; Doddy Iskandar; Firmansyah Firmansyah
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol 5, No 2 (2020): December 2020 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v5i2.415

Abstract

Disaster information is an important factor in disaster management efforts, including in West Java. It helps officers and the community to immediately anticipate disasters that may occur. Journalists are among those who play a role in disseminating disaster information. This study aims to describe disaster information cycle model of West Java television journalists in obtaining and disseminating disaster information with the help of technology to increase the speed. This research applies a qualitative method, namely a case study to describe a usage model of disaster information seeking which is uniquely influenced by the developments in information technology. Data collection is carried out through observation, interviews, and documentation. This study finds that smartphone technology contributes to the dissemination of disaster information by television journalists through providing access to social media, online media, and information in group chats. There is an interrelated flow of information between journalists, television editors, local governments, officials and the community. Participation of public and journalists in obtaining and disseminating disaster information helps the government and officers to find out the real conditions of disaster locations and how to handle them.
STRATEGI DESTINATION BRANDING WADUK JATILUHUR SEBAGAI WISATA AIR UNGGULAN DI JAWA BARAT Sophia Novita; Firmansyah Firmansyah
Jurnal Audience: Jurnal Ilmu Komunikasi Vol 4, No 01 (2021): FEBRUARI 2021
Publisher : COMMUNICATION MAJOR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/ja.v4i01.4235

Abstract

Pariwisata merupakan sektor penyedia jasa yang mengoptimalkan potensi kawasan wisata. Di Indonesia, pariwisata ditetapkan sebagai leading sector dan core economy. Pariwisata memberikan kontribusi besar pada lapangan pekerjaan, devisa negara dan juga mendukung kemajuan daerah melalui pemasukan PAD (pendapatan asli daerah). Hal tersebut juga menjadi fokus Pemerintah Jawa Barat, dalam Rencana Induk Pembangunan Kepariwisataan Provinsi tahun 2015-2025  terdapat aturan mengenai wisata unggulan untuk kawasan destinasi berbasis air. Salah satu kawasan yang memiliki potensi mengenai hal itu adalah Waduk Jatiluhur di Kabupaten Purwakarta. Kawasan yang sebelumnya dipergunakan sebagai PLTA kini diubah menjadi tujuan wisata dengan cara membranding kawasan tersebut. Untuk mengetahui strategi branding yang dilakukan maka penelitiann ini dianalisa melalui teori strategi destination branding dari Morgan & Pritchard. Dengan penelitian metode kualitatif studi kasus. Hasil temuan memperlihatkan bahwa ada lima tahapan dalam melakukan branding destinasi wisata yang dilakukan oleh pemerintah dan masyarakat. Tahap pertama, menetapkan nilai-nilai inti dari tujuan dan mereknya melalui pemetaan pasar. Tahap kedua, mengembangkan identitas merek dengan empat daya tarik buatan yang dimaksimalkan pemerintan. Tahap ketiga, mengenalkan produk kepada masyarakat melalui event olahraga bertaraf internasional salah satunya The 1st Jatiluhur Stand Up Paddle and Kayak Exhibition bertajuk “Green Water Life”. Tahap keempat, dengan imlementasi brand melalui simbol, slogan dan membuat aplikasi bernama “Sampurasun”. Tahap kelima, monitoring dan evaluasi yang dilakukan oleh tim media sosial dan Pokdarwis. Temuan ini Memperlihatkan bahwa upaya branding destinasi tidak hanya menjadi tanggung jawab pemerintah tetapi masyarakat sekitar. Temuan lainnya ialah bahwa ada beberapa daya tarik buatan yang sengaja dijadikan strategi pada branding destinasi ini. Kata Kunci: Branding, Destinasi, Waduk Jatiluhur, Purwakarta
Evaluation of Satisfaction in Research and Community Service in University Atie Rachmiatie; Firmansyah Firmansyah; Raditya Pratama; Ferra Martian
MIMBAR (Jurnal Sosial dan Pembangunan) Volume 38, No. 1, (June, 2022) [Accredited Sinta 2] No 10/E/KPT/2019]
Publisher : Universitas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1061.689 KB) | DOI: 10.29313/mimbar.v0i0.8357

Abstract

The evaluation of research and community service management in university is carried out institutionally. Indicators in national higher education standards need to be reviewed annually. The object of this research is the LPPM of the Universitas Islam Bandung (Unisba), using a quantitative approach with a survey method. Primary data were collected through questionnaires to the partner population through cluster sampling, internal samples of 191 and external samples of 87. Data analysis was descriptive with parametric statistical tests as descriptions on a Likert scale with eight sub-indicators of a satisfaction survey. Secondary data was collected through focus group discussions on internal and external stakeholders. The results showed that most of the respondents were satisfied with the management of research and community service managed by LPPM Unisba. However, there are suggestions that can be made, including third-party funding, research based on community needs, and conducting ongoing evaluations.