Novita Damayanti
(SINTA ID : 6014651) Universitas Prof. Dr. Moestopo (Beragama)

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The Groundswell Political Campaign Strategy of Anies-Sandi in the 2017 DKI Jakarta Governor Election Novita Damayanti; Radja Erland Hamzah
MIMBAR (Jurnal Sosial dan Pembangunan) Volume 35, No. 1, Year 2019 [Accredited Sinta 2] No 10/E/KPT/2019]
Publisher : Universitas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (292.534 KB) | DOI: 10.29313/mimbar.v35i1.3994


The election of Governor of DKI Jakarta in 2017 has drawn the most public attention nationwide and even international. This research aims to analyze the political campaign strategy of Anis-Sandy in the election of Jakarta's governor and the process of the groundswell. Political campaign and groundswell are the framework concepts of this research. A qualitative research method used is single case study. The data collection is carried out through participant observation, in-depth interview, and documentation. This phenomenal event of election showed us the role and contribution of voters based on their social technographic profiles: creators, conversationalists, critics, collectors, joiners, and spectators. “Viral” and “collaborative concepts” are widely implemented and become the goals of social media political campaign of Anies-Sandi. The groundswell process that effectively affects the behaviour of eligible voters and the success of the 212 social movements has led to the winning of Anies-Sandi won in the election.
Jurnal Pustaka Komunikasi Vol 4, No 2 (2021): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v4i2.1632


Today, the social responsibility of a company or better known as CSR has become the subject of discussion among the public and business people. PT. Grab Indonesia, as an Indonesian online transportation application, together with the government, carried out a covid 19 vaccination as an implementation of CSR in the New Normal era of the Covid-19 pandemic in several regions in Indonesia for the elderly and online transportation drivers. This study aims to determine the implementation of Grab Indonesia's "vaccine for the country" Corporate Social Responsibility (CSR) during the new normal period of the covid-19 pandemic. The study uses the CSR concept from John Elkington which reveals the triple bottom line concept, namely profit, people, and planet. This research uses a case study approach. The results showed PT Grab Indonesia in the new normal era carried out CSR by holding a covid-19 vaccination together with the Ministry of Health and the Ministry of Tourism and Creative Economy and several other companies such as Fatigon, Good Doctor, Teh Pucuk as vaccine centers in Bali, Palembang, Banten, West Java and other areas.
CORPORATE SOCIAL RESPONSIBILITY (CSR) PT. SIDO MUNCUL TBK Novita Damayanti; Muminto Arief; Syifa Rachmawati
Jurnal Pustaka Komunikasi Vol 1, No 2 (2018): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v1i2.707


CSR activities are the company's contribution to society by balancing attention to economic, social, and environmental aspects as one of the determinants of good reputation. Research wants to know how the implementation and categorization of PT Sido Muncul CSR in maintaining reputation. The concept used is the Triple Bottom Line and the Theory of Excellence in Public Relations. The Triple Bottom Line concept to explain companies that want to be sustainable and guarantee the company's business continuity must pay attention to the concept of 3P (profit, people, planet). Excellence in public relations, to identify the communication model that PR is implementing in carrying out its role or function for the organization or company. The research approach to research is qualitative with the method used is a case study. The results of the research obtained are in every CSR program activity that is routinely carried out by PT. Sido Muncul practices a two way asymmetrical model because PR implements unbalanced two-way communication, where companies and communities do not attempt to adapt themselves to common interests, to change the public to fit the goals or objectives of the organization.
Jurnal Pustaka Komunikasi Vol 3, No 2 (2020): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v3i2.1121


This research aims to find out the government's digital public relations in conveying information on Covid-19 prevention education in Indonesia. The concept used is 7-Cs public relations communication, consisting of: credibilty, contex, content, clarity, continuity, and consistency, channels, capability of the audinence. Government public relations, digital public relations, roles and PR models. The paradigm in this study is Constructivist. This type of research is qualitatively descriptive. The method used is a case study. Research findings show the Ministry of Communication and Information, as well as the ministry of SOEs carry out the functions and roles of government public relations by providing messages or information to the Indonesian people related to Covid-19. The role of communicator facilitator runs in the case of Covid-19 where actively and synergistally between institutions convey information to the public, the message is not only conveyed but also adapted to the conditions of the community that will receive the message.
Animated Video Influence on Disaster Preparedness Activity of SDN 01 Students, Cigondang, Pandeglang Dadan Iskandar; Suraya Mansur; Rajab Ritonga; Novita Damayanti
MIMBAR (Jurnal Sosial dan Pembangunan) Volume 36, No. 1, Year 2020 [Accredited Sinta 2] No 10/E/KPT/2019]
Publisher : Universitas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (464.363 KB) | DOI: 10.29313/mimbar.v36i1.5623


One of the relevant media to develop the preparedness of the students in facing disasters is animation video since it can impress its viewers, especially children. This study aims to examine the disaster preparedness activity of the students of SDN 01 Cigondang, Pandeglang, Banten through the influence of animation video. This study employed Stimulus-Organism-Response Theory and experiment method quantitative approach with a positivist paradigm. Samples of this research are 114 students of grade IV, V, and VI  divided into two groups: group A consists of 58 students and group B consists of 57 students. Group A is the treatment group, treated by “tsunami aware” animation video;, and group B is the control group, treated by “tsunami aware” pictorial story media. The design used is Pretest-Posttest Control Group Design. This study analyzes data through descriptive and inferential statistics. The result shows that an animation video does influence the disaster preparedness of the students of SDN 01 Cigondang, Pandeglang.
Sadfishing Phenomenon of #Justiceforaudrey (Hashtag) on Twitter Citra Eka Putri; Novita Damayanti; Radja Erland Hamzah
MediaTor (Jurnal Komunikasi) Vol 13, No 1 (2020): (Accredited Sinta 2)
Publisher : Pusat Penerbitan Universitas (P2U) LPPM Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v13i1.5598


People use social media as a means to share everything about themselves and their daily lives. Many users tell stories or things they see that can attract the attention and sympathy of many people in social media. One of the cases that went viral at the beginning of 2019 was a case of alleged violence that had befallen 17-years old Pontianak SMPN (junior high school) student named Audrey who claimed to have been persecuted by several high school students. The Audrey case drew attention of many circles and was viral through the hashtag JusticeForAudrey on Twitter social media in April 2019. The hashtag had even occupied the world trending. The viral hashtag 'JusticeForAudrey' and the reaction of a number of public figures to this case made many people sympathetic and gave support to Audrey. Through the power of social media, this case was widespread and reached various groups in cyberspace. The issue of humanity is indeed an issue that is able to bring sympathy from everyone, but this can immediately change and turn around against the victim when unexpected new evidence & findings are revealed. This study aims to analyze the phenomenon of sadfishing (provoking sadness) from a teenager named Audrey who intentionally uploaded and portrayed her sadness on social media to be viral and brought a lot of public attention. This research uses a qualitative method with a case study approach. The theory applied in this study is related to the use of social media, namely media system dependency theory (MSD) or media dependency.
Fake News on Social Media and Adolescent’s Cognition Suraya Mansur; Nurhayani Saragih; Rajab Ritonga; Novita Damayanti
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 6, No 1 (2021)
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v6i1.827


This research aims to determine the extent to which teenagers distinguish true news from fake news and how these fake news affect adolescents’cognition. A lot of hoax information has sprung up on social media, especially during the 2019 Indonesian presidential election. The ability to check on the information spread in online media is influenced by each individual’s cognitive abilities. A person’s cognitive ability is to think rationally, including aspects of knowledge, understanding, application, analysis, synthesis, and evaluation. This study used an explanative survey method with a quantitative positivistic paradigm. The results showed that the most influencing X variable to the Y variable was the Satire variable, which is positive and unidirectional. The Hoax variable has the most influence on cognitive abilities, even though the value is negative and not unidirectional. This means, the lower the understanding of Hoax, the higher the level of cognitive abilities.