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All Journal JURNAL PUSTAKA KOMUNIKASI
Ida Fariastuti
Fakultas Ilmu Komunikasi Universitas Prof.Dr.Moestopo (Beragama)
Languange, Linguistic, Communication & Media Social Sciences

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ONLINE SHOP SEBAGAI CARA BELAJAR DI KALANGAN MAHASISWA ANGKATAN 2018 FIKOM UPDM (B) Ida Fariastuti
Jurnal Pustaka Komunikasi Vol 1, No 2 (2018): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v1i2.705

Abstract

Online shop provides various facilities in the transaction process, whether that makes students of FIKOM UPDM (B) choose to use an online shop or something else that encourages students to choose an online shop as a way of shopping. Research Objectives (1) describe the phenomenon of online shop among students (B) of FIKOM UPDM (B). (2) To find out the factors that encourage students of FIKOM UPDM (B) choose how to shop using an online shop. This study uses the constructivism paradigm with qualitative methods. The theory used in this study is the New Media Theory. The research data sources are 5 students of FIKOM UPDM (B)who use online shop services, 1 UPDM Faculty of Communication Sciences lecturer (B) 2018 and 3 online experts. The results of this study indicate that the online shop among UPDM Faculty of Economics students (B) 2018 provides various changes in the way of shopping. Online shop has replaced many conventional shopping models into an online shop.Suggestion for students of FIKOM UPDM (B) is to use a trusted official website and choose high quality items when conducting online shop transactions.
STRATEGI KOMUNIKASI PEMASARAN OneFourThree.Co DI INSTAGRAM DALAM MENINGKATKAN BRAND AWARENESS Ida Fariastuti; Muhammad Abdul Azis
Jurnal Pustaka Komunikasi Vol 2, No 1 (2019): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v2i1.871

Abstract

The purpose this study is to explain the OneFourThree.Co Online Shop marketing communication strategy.The theory used by the author in conducting this research is the Marketing Mix 7P consisting of Product, Price, Place, Promotion, People, Process and Physical Eviden. As a support for this strategy, the author uses the AISAS model, namely Attention, Interest, Search, Action and Share. The paradigm that the author chooses is constructivis by using qualitative approach. This type of research is descriptive research with case study research methods. The results of this study indicate that the marketing communication strategy to increase Brand Awareness is carried out by Brand OneFourThree.Co on Instagram has mostly been done well. Marketing strategy to increase Brand Awareness in order to continue to exist, OneFourThree.Co still has to carry out promotions and improvements so remain in demand by consumers
KAMPANYE PUBLIC RELATIONS #MEDIALAWANCOVID19 DI MEDIA MASSA Ida Fariastuti; Mukka Pasaribu
Jurnal Pustaka Komunikasi Vol 3, No 2 (2020): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v3i2.1123

Abstract

Dozens of Indonesian mass media have united in an educational movement entitled #MediaLawanCovid19. The purpose of this research is to explore how the mass media public relations campaign in Indonesia in the case of Covid 19 (Case Study of the media campaign #MediaLawanCovid19)? The concept used is a public relations campaign, 10 steps campaign planning, the type of campaign, the paradigm in this research is constructivist. The research approach to research is qualitative. The nature or type in this research is descriptive qualitative. The method used is a case study. The data collection technique in this research is in-depth interviews. The validity technique in this research is source triangulation. Data analysis techniques in this study are data reduction, data presentation, and drawing conclusions. The result of this research is that the #medialawancovid19 campaign is a public relations campaign run by a combination of 50 mass media in Indonesia. The #medialawancovid19 campaign is dissected with Anne Gregory's 10 steps, namely: analysis, objectives, public, message, strategy, tactics, time scale, resources, evaluation and review. In addition, the campaign activities carried out by the mass media are a form of social responsibility from media agencies to the current condition of the Indonesian nation in facing Covid 19. Indonesia United against Covid 19 is a big reference for this campaign.
Co-Authors Muhammad Abdul Azis Mukka Pasaribu