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All Journal JURNAL PUSTAKA KOMUNIKASI
Radja Erland Hamzah
(SINTA ID : 6005156) Universitas Prof. Dr. Moestopo (Beragama)
Languange, Linguistic, Communication & Media Social Sciences

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KONSEP INTEGRATED MARKETING COMMUNICATION DALAM MENINGKATKAN BRAND IMAGE HOTEL GRAND SAHID JAYA JAKARTA Radja Erland Hamzah; Reza Rahmat Azhari
Jurnal Pustaka Komunikasi Vol 2, No 2 (2019): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v2i2.872

Abstract

The purpose of this study was to find out what and how the Integrated Marketing Communication strategy was conducted by Grand Sahid Jaya Jakarta Hotel to improve Brand Image. This study uses the concept of Fours Step, a qualitative research method. The paradigm used in this study is the constructivist paradigm. This study uses three kinds of data collection techniques, namely primary data (in-depth interviews (depth interviews), observation) and secondary data. To test the validity of the data in this study, researchers used triangulation of source data to check the correctness of the data disclosed by the speakers. From the results of this study indicate that in improving the image of Grand Sahid Jaya Jakarta Hotel, the smart marketing program is one of the strategies carried out by Grand Sahid Jaya Jakarta Hotel in maintaining good relations with clients.
ANALISIS SELF-DISCLOSURE PADA FENOMENA HYPERHONEST DI MEDIA SOSIAL Radja Erland Hamzah; Citra Eka Putri
Jurnal Pustaka Komunikasi Vol 3, No 2 (2020): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v3i2.1124

Abstract

Many of social media users still think that social media is a medium that is able to solve every problem of life. The function of social media has now experienced a shift in meaning from just a substitute for direct interaction to the stage of expressing oneself or self-disclosure even though in very diverse ways including being too honest in telling their life problems in cyberspace, the phenomenon of sharing personal privacy to vent excessively on social media is also referred to as hyperhonest. This study aims to analyze self-disclosure or self disclosure on hyperhonest phenomena on social media, seeing so many social media users sharing their privacy stories to cyberspace. The purpose of this study is to analyze the self-disclosure of kite breakers status on the Hyperhonest phenomenon on social media. The results of the study there are three things that encourage a person to express themselves on social media in the hyperhonest phenomenon, namely, first vent social media gives a sense of pleasure, second, the fulfillment of the need to be heard and third, the need to be known. This research uses social media theory, Self Disclosure theory and CPM (Communication Privacy Management) theory. This research is a qualitative research with case study research method.
Co-Authors Citra Eka Putri Reza Rahmat Azhari