Sumarlam Sumarlam
Universitas Sebelas Maret, Surakarta

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Journal : Haluan Sastra Budaya

MODALITAS SEBAGAI PERANTI SISTEM APPRAISAL DALAM TEKS IKLAN KULINER KHAS SEMARANG DI MEDIA INTERNET Nanik Setyawati; Riyadi Santosa; Sumarlam Sumarlam; Dwi Purnanto
Haluan Sastra Budaya Vol 5, No 1 (2021)
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/hsb.v5i1.44864

Abstract

Persuasive power in the language of advertising can be reflected in the structure of words, phrases, or clauses in the contents of written or spoken advertisements. Most ad text uses verbal and nonverbal symbols to convey the intent and purpose. The use of language in advertising is adjusted to the needs and to achieve the purpose of the ad. Linguistic research specifically looking at appraisal devices in culinary text advertisements on the internet has an important role in uncovering the ideology of their makers. Through appraisal device studies, especially modalities in ad text on the internet media will be able to know and understand the attitude of advertisers towards the reality that surrounds them, namely their assessment of the advertised goods and the assessment of their environment. This qualitative research refers to Sudaryanto's opinion in providing data and data analysis. Provision of data using the method of referencing and note taking. Data analysis methods and techniques use the method of sharing with basic techniques, namely techniques for direct elements; while the advanced technique uses the technique of fade and dressing techniques. Through a series of analyzes, it was found that there was a use of modality: intentional, epistemic, deontic, and dynamic in the culinary ad text typical of Semarang.
ANALISIS WACANA KRITIS PADA STAND UP COMEDY INDONESIA Idha Nurhamidah; Pahriyono Pahriyono; Sumarlam Sumarlam
Haluan Sastra Budaya Vol 4, No 2 (2020)
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/hsb.v4i2.41684

Abstract

This study aims to demystify the stereotypes of Eastern Indonesian citizens. Specifically, the problem of this study is formulated as: (1) What rhetorical strategy and text structure are used in developing themes?, (2) What social cognition can be identified through audience response to the stereotypes of Eastern Indonesian citizens? (3) What social context can be built in response to the stereotype of Eastern Indonesian citizens? The object of study in the form of transactional oral text delivered by the comic Abdur Arsyad at Show 8, SUCI season 4, with the theme of Women, was taken randomly and analyzed with the critical discourse study approach by Teun A. Van Dijk, free-of-charge skills, and methods extra lingual equivalent. The findings of this study indicate that Abdur uses epideictic rhetoric in the form of a single unit in a text structure (joke map), consisting of 13 sub-goals, each containing 3 phases, namely: premise, set-up, and punchline. Meanwhile, cognition in the form of 10 allusions and stereotypes of the rigors of Eastern Indonesian citizens proved to be within the scope of audience knowledge through applause. Furthermore, the social context - a stereotype of Eastern Indonesian citizens was built to explain the cultural background and comic efforts to reduce the stereotype. Thus this study has a significant contribution to the addition of linguistic treasures related to Stand Up Comedy linguistic activities.