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All Journal PRofesi Humas Martabe : Jurnal Pengabdian Kepada Masyarakat Society JURNAL PUSTAKA KOMUNIKASI Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Jurnal Bakti Masyarakat Indonesia Jurnal Syntax Imperatif : Jurnal Ilmu Sosial dan Pendidikan Populika Jurnal Visi Pengabdian Kepada Masyarakat Jurnal Ekonomi Pancasila International Journal of Applied Social Science
Yani Hendrayani
Universitas Pembangunan Nasional Veteran Jakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Social Sciences Other

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PENGARUH ISI PESAN STOP BODY SHAMING PADA SIKAP FOLLOWERS TERHADAP BODY SHAMING Diajeng Maharani; Yani Hendrayani; Vina Mahdalena
Jurnal Pustaka Komunikasi Vol 3, No 1 (2020): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v3i1.1000

Abstract

This study discusses the effect of stop body shaming message content on followers attitude againts body shaming. This study aims to determine the magnitude of the effect of the contents of the stop body shaming message on followers attitude againts body shaming. The model used in this study is a persuasive instrumental of model. The method used is quantitative. Data collection is done by distributing questionnaires. The population in this study is the Instagram account followers @kemenpppa, for samples using the Yamane formula which is then obtained by 100 respondents. The sampling technique used in this study was purposive sampling technique. The results showed that the results of the correlation test variable X (the contents of the body shaming message) to the variable Y (body shaming attitude) amounted to 0.752. Based on the calculation of the coefficient of determination results obtained the influence of variable X on variable Y by 56.5%. T test results obtained t count t table that is t count 11.295 1.661, it can be concluded that H0 is rejected and Ha is accepted. The conclusion from the study is that there is a strong influence between the contents of the stop body shaming message on Instagram @kemenpppa on followers attitude againts body shaming.
STRATEGI HUMAS SIBER DALAM MENINGKATKAN KUALITAS PELAYANAN INFORMASI PUBLIK 4.0 DI BADAN KEPEGAWAIAN NEGARA Gabriel Gifson Hasugian; Yani Hendrayani; Lusia Handayani
Jurnal Pustaka Komunikasi Vol 3, No 2 (2020): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v3i2.1050

Abstract

This research is motivated use of cyberspace or online activities in providing public information services, especially of the 4.0 era which raises the issue of fakenews and the needs quickly information. The purpose of this research is to find out how the Badan Kepegawian Negara public relations strategy in improving the quality of public information services in the 4.0 era. The research method used is a qualitative with descriptive study analysis by collecting data through interviews. Concepts used are government public relations, cyber public relations quality, public services, 7-C public relations strategies and computer mediated communication. Research results show that BKN public relations have done a study of information service 4.0 in the use of cyber public relations websites, social media such as Twitter, Facebook, Instagram, YouTube, and canal complaints that is LaporBKN!. Cyber public relations strategies to improve service quality by adjusting the audience, infographics and schemes, packaging messages according to the audience, publishing with audio visual, polling public information services as an evaluation with the use of cyber public relations. Based on the results of research that the service with the use of cyber public relations run by BKN public relations is already good.
EFEKTIVITAS SOCIAL MEDIA INSTAGRAM #PASARSENENUKM TERHADAP PENINGKATAN PROMOSI UKM DI INDONESIA Alysha Tri Wardhani; Uljanatunnisa Uljanatunnisa; Yani Hendrayani
POPULIKA Vol. 8 No. 1 (2020): Populika
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/populika.v8i1.133

Abstract

#PasarsenenUKM Service is a service on Instagram social media that made public relations Ministry of SME and RI. The purpose this research is to know how much Social Media effectiveness Instagram #pasarsenenUKM to increase promotion of SMES in Indonesia. The theory used is The Hierarchy of Effects Concept, this theory explains the steps that consumers take to make decisions. The method used is quantitative with this type of an expreslanative research. The chosen population is an Instagram followers @KemenkopUKM as much as 186,000 people, using Yamane formula and then obtained the sample number of 100 respondents. This research uses questionnaire deployment techniques to get data. Based on the calculation  the test results T obtained t count 11.921 > T table 1.661, it can be concluded that Ho rejected and Ha accepted meaning that Social Media effectiveness the Instagram #pasarsenenUKM has significant influence on the improvement of SME promotion in Indonesia.
SOSIALISASI PENCEGAHAN COVID-19 DI PAUD SRIKANDI JAKARTA TIMUR MELALUI METODE CERITA BERGAMBAR Uljanatunnisa Uljanatunnisa; Yani Hendrayani; Irpan Ripa'i Sutowo
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 4, No 1 (2021): Martabe : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v4i1.48-55

Abstract

Early in 2020 the community was shocked by the Corona Virus Pandemic (Covid 19), it is estimated that more than 215 countries are struggling to stop the transmission of this virus, including Indonesia. This virus can attack anyone, including children, based on the results of case detection that children who have contracted Covid-19 also continue to increase. The Srikandi Early Childhood Education Institute, East Jakarta, has not provided Covid-19 education to its students. Through PKM activities, the Abdimas team of the Universitas Pembangunan Nasional Veteran jakarta carried out socialization activities for the prevention of Covid-19 including introduction to how to prevent Covid-19 through the pictorial story method. The series of activities consist of preparation, implementation and evaluation. Based on the results of the evaluation, it is concluded that the implementation of this activity is quite effective because the cognitive abilities of children have increased.
PENGUATAN KOMPETENSI AGEN SOSIALISASI BANK SAMPAH SOLUSI HIJAU MELALUI SENI PUBLIC SPEAKING Yani Hendrayani; Aniek Irawati; Sri Mulyantini
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 4, No 3 (2021): Martabe : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v4i3.717-726

Abstract

Pengelolaan Bank sampah kini tidak saja untuk menciptakan kebersihan lingkungan, namun  bertransformasi dapat diandalkan dalam kegiatan ketahanan ekonomi bagi ibu ibu rmah tangga terutama di  masa pandemic Convid 19 ini. Perwujudan kesadaran sosial terhadap kebersihan lingkungan merupakan upaya yang dapat dicapai dengan  sebuah penyuluhan yang efektif agar mendapatkan pemahaman masyarakat yang optimal. Peranan Agen sosialisasi Bank Sampah sangat menentukan keberhasilannya jika didukung kemampuan berbicara atau public speaking sehingga berhasil secara persuasif memotivasi kesadaran diri atau Self Awareness. Pelaksanaan PKM ini dilakukan oleh tim dengan memberikan pembekalan  bagaimana membangun kepercayaan diri dan kemampuan berbicara yang efektif dalam keterampilan Public Speaking  dalam menyampakan kesadaraan pengelolaan Bank Sampah. Tujuan dari kegiatan PKM ini adalah menumbuhkan kepecayaan diri dan kemampuan seni berbicara yang persuasif bagi pengelola Bank Sampah sebagai Agen Sosialisasi.  Metode pelaksanaan pada program kemitraan masyarakat ini,  terdiri dari 3 fase yaitu  Fase Penyadaran, Fase Pengkapasitasan dan Fase Pendampingan. Adapun langkah-langkah kegiatan Pengabdian meliputi tiga rangkai kegiatan yaitu persiapan, pelaksanaan hingga evaluasi. Berdasarkan hasi evaluasi disimpulkan bahwa pelaksanaan kegiatan ini cukup efektif dikarenakan  terdapat peningkatan kompetensi seni public speaking setelah mengikuti pembekalan.
Model Kemitraan CSR untuk Pengembangan UMKM yang Berkelanjutan: Studi Kasus Program Kemitraan pada PT Jasa Marga (Persero) Tbk Yani Hendrayani; Siti Maryam; Uljanatunnisa Uljanatunnisa
Society Vol 8 No 1 (2020): Society
Publisher : Laboratorium Rekayasa Sosial FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (639.352 KB) | DOI: 10.33019/society.v8i1.134

Abstract

This research aims to examine Corporate Social Responsibility (CSR) Partnership Program to find an optimal and sustainable partnership model between State-owned Enterprises (SOEs) and Micro Small and Medium Enterprises (MSMEs) to advance the people's economic sector. This research was qualitative research with a case study approach. Data collection techniques used in this research were in-depth interviews, observation, and literature studies. In-depth interviews were conducted with 3 informants chosen as representatives of PT Jasa Marga (Persero) Tbk and 6 informants were taken as participants in Focus Group Discussions representing MSMEs fostered partners in the Jagorawi - Cikampek Toll network area. Informants were selected using a purposive sampling technique. The results showed that the CSR partnership model between SOEs and MSMEs is based on mutual respect, transparency, good communication and trust, mutual benefit to those involved, and has a consistent commitment from both parties.
CSR di Era Pandemi Berbasis Nilai-Nilai Bela Negara: Analisis Konten pada Situs Website Resmi Lima Badan Usaha Milik Negara Yani Hendrayani; Uljanatunnisa Uljanatunnisa
Society Vol 9 No 1 (2021): Society
Publisher : Laboratorium Rekayasa Sosial FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (864.704 KB) | DOI: 10.33019/society.v9i1.260

Abstract

The urgency of the COVID-19 pandemic in Indonesia continues to increase. Companies in Indonesia are now focusing on CSR programs to assist the government in accelerating the handling of COVID-19. This study aims to examine the form of social support by implementing CSR on the official website pages of 5 State-Owned Enterprises. The type of research used in this research is qualitative using a qualitative content analysis approach. Sampling used non-probability sampling method. The technique used was purposive sampling by taking samples of news content and various CSR activities on the website pages of 5 State-Owned Enterprises. The data analysis technique uses data coding using a deductive approach. The value analysis of CSR activities is implemented and implementing CSR based on the value state of defense. Otherwise, three CSR pillars, namely People, Profit, and Planet, are implemented in various CSR activities covering education, health, environment, infrastructure, community empowerment, disaster management, and special assistance to affected communities. The Result of the seven categories, the three most frequently encountered are community economic empowerment support through Micro, Small, and Medium Enterprises (MSMEs) and health support and educational support.
REDESAIN KEMASAN DALAM MENINGKATKAN BRAND AWARNESS PRODUK UNGGULAN UKM CILODONG BERKARYA Yani Hendrayani; Hermina Manihuruk
Jurnal Bakti Masyarakat Indonesia Vol 3, No 1 (2020): Jurnal Bakti Masyarakat Indonesia
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (639.344 KB) | DOI: 10.24912/jbmi.v3i1.8338

Abstract

Product packaging design is one important factor that can strengthen the branding of MSME businesses in increasingly fierce business competition. Attractive and quality packaging design is the differentiator from competitors. For this reason, the idea of product packaging for UKM Cilodong Berkarya needs to get attention for the redesign of each product to be marketed. For this reason, community engagement is carried out to find out the extent of the understanding of the UKM Cilodong Berkarya entrepreneurs regarding the importance of Product Packaging Design and continued with the design of the right packaging design for its products to enhance brandawarness and superior products. The purpose of this activity is to build brand awareness from the redesign of product packaging products that were launched by UKM Cilodong Berkarya Berkarya Kota Depok. The method of activity through mentoring and training in product packaging redesigning is more attractive to consumers by choosing one of the superior products. The target of the output is to make an alternative product packaging for one of the superior products, namely Alevera Tea, which was launched by UKM Cilodong Berkarya in the City of Depok. The results of community engagement regarding packaging redesign are related to the shape, structure, material, color, image, typography, and design elements with product information so that the product can be marketed. Redesign of packaging in the form of designing old packaging into new packaging to make it more attractive, so that it has the maximum function applicable to wrapping, protecting, sending, issuing, storing, identifying, and differentiating a product on the marketABSTRAK:Desain kemasan produk merupakan salah satu faktor penting yang dapat menguatkan branding usaha UMKM dalam persaingan bisnis yang semakin ketat. Desain kemasan yang menarik dan berkualitas menjadi pembeda dari kompetitor. Untuk itu ide kemasan  produk UKM Cilodong Berkarya Berkarya perlu mendapatkan perhatian untuk redesain  pada setiap produk yang akan dipasarkan. Untuk itu dilakukan pengabdian masyarakat  untuk mengetahui sejauh mana pemahaman para pengusaha UKM Cilodong Berkarya terkait tentang pentingnya Desain Kemasan Produk dan dilanjutkan dengan perancangan desain kemasan  yang tepat bagi produk produknya untuk meningkatkan brandawarness dan produk unggulan. Adapun tujuan kegiatan ini adalah  membangun brand awareness (kesadaran akan merek) dari redesaign kemasan produk produk yang diluncurkan UKM Cilodong Berkarya Berkarya Kota Depok. Metode kegiatan melalui pendampingan dan pelatihan  redesigning kemasan produk yang lebih menarik konsumen dengan memilih salah satu produk unggulan. Target luaran adalah dibuatkan alternatif kemasan kemasan produk untuk salah satu  produk unggulan yaitu teh aloevera yang diluncurkan UKM Kota Cilodong Berkarya Kota Depok. Hasil dari pengabdian masyarakat tentang redesain kemasan berkaitan pada bentuk, struktur, material, warna, citra, tipografi, dan elemen elemen desain dengan informasi produk agar produk dapat dipasarkan. Redesain kemasan berupa mendesain kemasan lama menjadi kemasan baru agar lebih menarik, sehingga memiliki fungsi yang maksimal berlaku untuk membungkus, melindungi, mengirim, mengeluarkan, menyimpan, mengidentifikasi, dan membedakan sebuah produk di pasar
Marketing public relations strategy of coffee shop business during COVID-19 pandemic Yani Hendrayani; Muhammad Sulthan Alkautsar; Hermina Manihuruk
PRofesi Humas Vol 7, No 1 (2022): PRofesi Humas Accredited by Kemenristekdikti RI SK No. 230/E/KPT/2022
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v7i1.37492

Abstract

 In recent years, public interest in coffee shops has become a trend in Indonesia. However, in the Covid-19 pandemic era, there have been many changes in shopping patterns from offline to online, forcing coffee shops to adapt to new normal conditions and prepare MPR strategies following the conditions during the Covid-19 pandemic. Sallo Coffee is a coffee shop located in Jakarta. Maintaining relationships with customers for the long term is part of the job of Public Relations (PR). In this study, the author wants to know Sallo Coffee’s Public Relations marketing strategy in maintaining customer loyalty during the pandemic. What is the challenge of implementing a PR marketing strategy during the pandemic to maintain customer loyalty? The paradigm used in this study is constructivism, in which researchers research public relations to reconstruct the existing reality. The approach used is a qualitative approach with descriptive research through interviews, observations, and documentation. The results of this study are that the current PR concept cannot be implemented with PR marketing strategies during the pandemic become limited under government regulations. Instagram social media is one of the media to promote Sallo Coffee products and provide product information to maintain relationships with customers or customer relations. The Internet is critical because the pandemic situation does not allow for as much physical contact as one would expect. With promotions on Instagram and social media, it can also be effective in maintaining customer loyalty during the pandemic. 
PENGEMBANGAN DESAWISATA JATISURA INDRAMAYU MELALUI PEMBERDAYAAN KELOMPOK PENGEMBANG PARIWISATA (KOMPEPAR) DALAM MEWUJUDKAN PEMBANGUNAN WILAYAH BERKELANJUTAN Yani Hendrayani; Uljanatunnisa Uljanatunnisa; Aniek Irawati; Sri Mulyantini; Bayu Handono
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 6, No 3 (2023): MARTABE : JURNAL PENGABDIAN MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v6i3.1171-1181

Abstract

Berdasarkan catatan Kemenparekraf pasca pandemic 2022, Desa wisata dinilai  merupakan  aset kepariwisataan yang terus mengalami kenaikan kunjungan  sebesar 30% di saat sector pariwisata lainnya mengalami kontraksi. Desa Jatisuram, Indramayu termasuk salah satu desa dengan potensi yang besar untuk mendukung bidang pariwisata dari berbabagi sumber, baik sumber daya alam, sosial dan budaya. Namun demikian, masih terdapat beberapa permasalahan  dalam proses pembangunan, seperti kurangnya sumber daya manusia, belum optimalnya pengelolaan destinasi, konflik kepentingan dan hegemoni kekuasaan. Ini adalah faktor-faktor yang membuat pariwisata yang sukses dan berkelanjutan menjadi sulit untuk terwujud. Tujuan PKM PPDM ini adalah untuk mendorong optimalisasi peran Kelompok Pengembangan Pariwisata (Kompepar) dengan lewat kolaborasi pemangku kepentingan multi pihak. Metode yang dipakai ialah metode kerjabakti bersamasama dengan masyarakat, pengelola dan tim pengabdi dalam penguatan tata kelola melalui pemantapan struktur, organisasi, staffing, penetapan visi dan misi Desa Wisata Jatisura dan sosialisasi/promosi Desa Wisata Jatisura terhadap khalayak serta PEMDA sekitar, dilanjutkan membuat master plan dan mengimplementasikan publikasi desa wisata.
Co-Authors Achmad Alfi Adittya Budiman Alysha Tri Wardhani Aniek Irawati Aniek Irawati Annisa Nur Rizka Sukanto Aristika Widi Rahayu Bayu Handono Diajeng Maharani Drina Intyaswati Gabriel Gifson Hasugian Hermina Simanihuruk Irpan Ripa’i Sutowo Jenni Ferlina Muslim Junita Hutabarat Lusia Handayani Mufti Wita Kusuma Muhammad Sulthan Alkautsar Mulyantini, Sri Napoleon Sinaga Restu Pambudi Siti Maryam Sri Mulyantini Uljanatunnisa Uljanatunnisa Uljanatunnisa Uljanatunnisa Vina Mahdalena