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All Journal Jurnal Pengabdian Pada Masyarakat Expose: Jurnal Ilmu Komunikasi Society Dewa Ruci : Jurnal Pengkajian dan Penciptaan Seni Jurnal Penelitian Pers dan Komunikasi Pembangunan Jurnal Komunika : Jurnal Komunikasi, Media dan Informatika JURNAL PUSTAKA KOMUNIKASI Jurnal ABDINUS : Jurnal Pengabdian Nusantara Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Jurnal Ilmu Komunikasi Islam Realitas: Journal of Islamic and Social Studies International Journal of Management, Entrepreneurship, Social Science and Humanities (IJMESH) Global Komunikas
Vina Mahdalena
Universitas Pembangunan Nasional Veteran Jakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGARUH ISI PESAN STOP BODY SHAMING PADA SIKAP FOLLOWERS TERHADAP BODY SHAMING Diajeng Maharani; Yani Hendrayani; Vina Mahdalena
Jurnal Pustaka Komunikasi Vol 3, No 1 (2020): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v3i1.1000

Abstract

This study discusses the effect of stop body shaming message content on followers attitude againts body shaming. This study aims to determine the magnitude of the effect of the contents of the stop body shaming message on followers attitude againts body shaming. The model used in this study is a persuasive instrumental of model. The method used is quantitative. Data collection is done by distributing questionnaires. The population in this study is the Instagram account followers @kemenpppa, for samples using the Yamane formula which is then obtained by 100 respondents. The sampling technique used in this study was purposive sampling technique. The results showed that the results of the correlation test variable X (the contents of the body shaming message) to the variable Y (body shaming attitude) amounted to 0.752. Based on the calculation of the coefficient of determination results obtained the influence of variable X on variable Y by 56.5%. T test results obtained t count t table that is t count 11.295 1.661, it can be concluded that H0 is rejected and Ha is accepted. The conclusion from the study is that there is a strong influence between the contents of the stop body shaming message on Instagram @kemenpppa on followers attitude againts body shaming.
Perubahan Sosial dan Manajemen Konflik di Desa Cikarawang Bogor Lusia Handayani; Vina Mahdalena; Munawar Khalil
Jurnal Penelitian Pers dan Komunikasi Pembangunan Vol 22 No 2 (2018): Jurnal Penelitian Pers dan Komunikasi Pembangunan
Publisher : Balai Pengembangan SDM dan Penelitian Komunikasi dan Informatika (BPSDMP Kominfo) Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (577.778 KB) | DOI: 10.46426/jp2kp.v22i2.90

Abstract

Social interaction determines the development of a social change. The existence of the Bogor Agricultural Institute (IPB) with various activities considered to provide significant social changes in the surrounding villages, it is interesting to observe the dynamics of social change that occurred in Cikarawang. The existence of IPB in Dramaga Bogor for more than a decade is believed to have an impact and influence on people in Cikarawang village. The purpose of this study is to analyze how the social changes in Cikarawang village in relation to the presence and activity of IPB? How can communication conflict cause social change in Cikarawang village? The method used is qualitative approach. Data collection by observation, interview and documentation study. The results showed that for the community of Cikarawang village, the existence of IPB gave positive contribution especially on the aspect of labor, as well as agricultural and fishery extension. However, from the aspect of formal education, the villagers of Cikarawang who are studying in IPB are still very few. In addition, some campus policies intersect directly with the interests of Cikarawang villagers causing conflict. Through negotiation and mediation, conflict generates social change in the region. Keyword: Cikarawang village, IPB, conclict management, social change ABSTRAK Interaksi sosial akan menentukan bagaimana sebuah perubahan sosial terjadi. Keberadaan Institut Pertanian Bogor (IPB) dengan berbagai aktivitasnya diasumsikan akan memberikan perubahan sosial yang cukup signifikan di desa sekitar, sebagai salah satu desa lingkar kampus, menarik untuk mencermati dinamika perubahan sosial yang terjadi di Cikarawang. Eksistensi IPB di Dramaga Bogor selama lebih dari satu dekade diyakini memberikan dampak dan pengaruh terhadap masyarakat di desa Cikarawang. Tujuan penelitian ini adalah menganalisis bagaimana gambaran perubahan sosial yang terjadi di desa Cikarawang atas kehadiran dan aktivitas kampus IPB? Bagaimana konflik komunikasi dapat menimbulkan perubahan sosial di desa Cikarawang? Metode yang digunakan adalah pendekatan kualitatif. Pengumpulan data dengan observasi, wawancara dan studi dokumen. Hasil penelitian menunjukkan bahwa bagi masyarakat desa Cikarawang, keberadaan IPB memberikan kontribusi positif terutama pada aspek tenaga kerja, serta penyuluhan pertanian dan perikanan. Namun demikian, dari aspek pendidikan formal, warga desa Cikarawang yang menjadi mahasiswa di IPB masih sangat minim. Selain itu, beberapa kebijakan kampus bersinggungan langsung dengan kepentingan warga desa Cikarawang sehingga menimbulkan konflik. Melalui negosiasi dan mediasi, konflik tersebut menghasilkan perubahan sosial di wilayah tersebut. Kata kunci: Desa Cikarawang, IPB, manajemen konflik, perubahan sosial
Strategi Media Relations dalam Launching Produk Vivo S1 Periode Juli 2019 (Studi Kasus PT Srikandi Imaji Lintaskreasi) Nindyta Dyda Iswara; Uljanatunnisa Uljanatunnisa; Vina Mahdalena
KOMUNIKA : Jurnal Komunikasi, Media dan Informatika Vol 9, No 1 (2020): KOMUNIKA
Publisher : BPSDMP KOMINFO Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3434.2 KB) | DOI: 10.31504/komunika.v9i1.3005

Abstract

Penelitian ini membahas tentang strategi Media Relations yang digunakan oleh salah satu konsultan Public Relations di Jakarta yaitu PT Srikandi Imaji Lintaskreasi atau Kandi Imaji dalam launching produk Vivo S1 Periode Juli 2019. Penelitian ini bertujuan untuk mengetahui strategi yang digunakan Media Relations Kandi Imaji. Metode penelitian yaitu kualitatif dengan pendekatan studi kasus. Penelitian ini dilakukan melalui indepth interview dengan Tim Public Relations Kandi Imaji yang terdiri dari Content Manager, Media Relations Officer dan Public Relations Officer, media teknologi yaitu Technologue.id, studi kepustakaan dan data dokumentasi. Penelitian ini menemukan hasil bahwa strategi Media Relations Kandi Imaji yaitu keterbukaan informasi kepada media dan pendekatan personal yang kuat antara Kandi Imaji sebagai konsultan PR dan media secara langsung. Strategi tersebut diaplikasikan melalui kegiatan-kegiatan Media Relations. Kegiatan Media Relations Kandi Imaji dalam launching produk Vivo S1 yaitu Product Review, Photo Competition, Media Handling saat Product Launching, Post Launching, Press Release, Press Calls, Regular Networking dan Press Gathering. Selain itu, adanya hubungan yang kuat dengan media dapat memberikan manfaat bagi Kandi Imaji sebagai Konsultan PR seperti pencapaian publisitas di berbagai kanal media (media cetak, media online dan media elektronik) bagi klien.
Sosialisasi PHBS dengan Media Komunikasi pada Siswa Madrasah Ibtidaiyah Mathla’ul Anwar Cilajim Desa Cipendeuy Kabupaten Lebak, Banten Sofia Wardhani; Vina Mahdalena; Lusia Handayani
Jurnal Pengabdian Pada Masyarakat Vol 5 No 1 (2020)
Publisher : Universitas Mathla'ul Anwar Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30653/002.202051.275

Abstract

PHBS SOCIALIZATION USING COMMUNICATION MEDIA AMONG STUDENTS OF MADRASAH IBTIDAIYAH MATHLA'UL ANWAR OF CILAJIM, CIPENDEUY VILLAGE, LEBAK. One of Indonesian Government effort to increase community health status is through PHBS (Perilaku Hidup Bersih dan Sehat) campaign. RISKESDAS 2013 data showed only 34,2% of Household in Banten practicing PHBS. There are five campaign group target, one of them are school community. We choose student of madrasah ibtidaiyah Matla’ul Andwar Cilajim desa Cipendeuy as responden because from previous observation there were a lot of student that didn’t practice PHBS, in this case washing hands with soap. Method. Audio visual using video and sing with song that created by the team and practicing washing hands with soap. Conclucion. All of the first year students (30) practicing the song and washing hands with soap and end with test.
Music video: evaluation of communication media for health campaign in early childhood education and development (ECED) students Vina Mahdalena; Lusia Handayani
Dewa Ruci: Jurnal Pengkajian dan Penciptaan Seni Vol 17, No 1 (2022)
Publisher : Pascasarjana Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/dewaruci.v17i1.3872

Abstract

The media for health campaigns carried out by both the government and the private sector are very diverse. This shows the importance of selecting and packaging media at the planning stage. The purpose of this research is to create a music video which suitable for the target audience (Early Childhood Education and Development Students) to campaign for the 7 steps of hand hygiene. The method is a type of Research and Development (R & D) which focuses on the process to produce the music video. Development models in this research is procedural which consider with suitable objectives to be achieved. The results of the feasibility tested by material experts were 89.9%, media experts were 89.7% and ECED students were 97.1%. From the percentage of the evaluation test, it can be concluded that the music video media produced in this study are appropriate to be used as a health campaign tool for ECED students and can be disseminated for the benefit of the community. So, the music video design has been proven to ECED students as a communication media campaign of 7 steps hand hygiene.
Media Edukasi Kartu Bergambar untuk Memilah Sampah pada Siswa PAUD Srikandi Vina Mahdalena; Lusia Handayani; Uljanatunnisa Uljanatunnisa
Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 6 No 2 (2022): Volume 6 Nomor 2 Tahun 2022
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ja.v6i2.16892

Abstract

Environmental communication has shifted to the concept of Sustainable Development Goals (SDGs) or Sustainability Communication. Data from the Ministry of Environment and Forestry (KLHK) in 2019, Indonesia produces at least 64 million tons of waste piles every year. Based on this data, about 60% of the waste is transported and dumped to the final dump, 10% of the waste is recycled, and the remaining 30% is not managed. In fact, the government has a target in 2025 that waste must be managed 100%. The solution that we can provide as academics in the field of Communication Science is to help teacher to educate their students what is meant by "Throwing garbage in its place". We will design educational media for children as the output of this activity in the form of flashcards that can be used by schools to educate students in sorting organic, non-organic and B3 waste (hazardous and toxic materials). This card is played in groups so that students' knowledge can be measured. The interaction that is built is also quite good between the teacher and students because all children can be controlled in small groups (containing 4-5 people) and have their turn to play cards. The results of the activity proved to be able to increase students' knowledge because the final test results obtained an average of 69.18. So, flash cards effective as an educational medium for sorting waste for ECED students.
PERAN PUBLIC RELATIONS PT ASTRA INTERNATIONAL, TBK PADA PROGRAM CSR “NURANI ASTRA” DI MASA PANDEMIK COVID-19 Uljanatunnisa Uljanatunnisa; Vina Mahdalena
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 5, No 2 (2022): Juli
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v5i2.4390

Abstract

Pandemi Covid-19 telah berdampak luas pada berbagai sector di Indonesia, Covid-19 menciptakan dua kondisi yang harus dihadapi perusahaan. Disatu sisi kondisi untuk tetap mempertahankan operasionalnya, kondisi lain juga menuntut perusahaan untuk memberikan kontribusi, atau memenuhi harapan stakeholdernya sebagai bentuk tanggung jawab mereka. Kondisi ini tentunya dialami oleh PT Astra International,Tbk. Ditengah upaya untuk tetap bertahan, PT Astra juga berupaya untuk memenuhi kebutuhan para stakeholdernya melalui kegiatan tanggung jawab sosial perusahaan. Dengan menggunakan Teori stakeholder dan Proses manajemen peneliti ini akan memfokuskan pada peran PR PT Astra serta menganalisis peran stakeholder pada program CSR di masa pandemik. Pendekatan yang digunakan pada penelitian ini adalah kualitatif dengan metode deskirptif. Hasil penelitian menunjukan bahwa untuk memenuhi kebutuhan dan harapan stakeholdernya PR pada program CSR melakukan Langkah-langkah seperti identfikasi masalah, tindakan komunikasi, evaluasi hingga pelaporan. Selain itu, untuk mencapai keberhasilan program, PR bersinergi dengan berbagai stakeholder. Dimana masing-masing stakeholder memiliki peran besar untuk mendukung program CSR.
MANAJEMEN PRIVASI KOMUNIKASI MAHASISWA UPN VETERAN JAKARTA PADA FITUR CLOSE FRIEND DI INSTAGRAM Fiona Azzahra; Lusia Handayani; Vina Mahdalena
Jurnal Pustaka Komunikasi Vol 5, No 2 (2022): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v5i2.2140

Abstract

The development of features on social media does not escape the risks, as happened with the close friends feature on Instagram. One of the problems that occurs is the leakage of information submitted, but the case of information leakage does not dampen the desire of individuals to continue to use it. Therefore, this study aims to find out how students experience managing and controlling their privacy information on the close friends feature and to find out why they use it. This study uses a qualitative research method with a phenomenological approach to find out more deeply a person's experience of a phenomenon. Researchers collected data by conducting in-depth interviews with 7 (seven) UPN Veteran Jakarta students from various faculties and produced 7 (seven) themes in the student experience using the close friend feature on Instagram. The data analysis techniques used in this study include the collection of life experiences, horizontalization, significant statements, thematic analysis, and essence statements. The results of this study found that there was a motive made by UPN Veteran Jakarta students in using the close friend feature on Instagram, namely they felt free to express themselves so they were comfortable in sharing information about themselves. In addition, they are also not fixated on the displayed image or other users' responses to their uploads.
Pengaruh Konten Pesan “Sex Education” Instagram @tabu.id Terhadap Kepuasan Followers Vina Mahdalena; Nabilla Thalita Fadis; Supratman Supratman
Expose: Jurnal Ilmu Komunikasi Vol 5, No 2 (2022)
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/exp.v5i2.3796

Abstract

Informasi mengenai seks masih dianggap negatif dan tabu oleh masyarakat Indonesia, salah satu faktor yang dapat mempengaruhi perilaku seksual adalah sumber informasi yang masyarakat dapatkan dari media sosial mengenai pendidikan seksual. Instagram @tabu.id hadir sebagai salah satu sumber informasi dan forum diskusi untuk remaja terkait hak-hak kesehatan seksual dan reproduksi, serta membahas isu-isu penting yang masih dianggap tabu untuk dibicarakan dan kerap kali membuat remaja masih kurang tepat dalam mengambil keputusan. Penelitian ini bertujuan pada seberapa besar pengaruh konten pesan “sex education” instagram @tabu.id terhadap kepuasan followers yang juga merupakan pengguna media sosial. Peneliti menggunakan teori uses and gratifications, teori ini menjelaskan bahwa masyarakat aktif dan mampu mempelajari atau mengevaluasi berbagai jenis media dengan melihat bagaimana pengguna dalam memilih media yang paling dapat dipercaya memenuhi kebutuhannya dan sejauh mana pengguna puas dengan apa yang disajikan media tersebut. Penelitian ini menggunakan pendekatan kuantitatif. Metode yang digunakan dalam penelitian ini adalah metode survei. Populasi dari penelitian ini adalah pengikut instagram @tabu.id dengan jumlah sampel yang didapatkan sebanyak 100 responden. Hasil penelitian menunjukkan adanya bahwa pengaruh konten pesan “sex education” instagram @tabu.id terhadap kepuasan followers adalah sebesar 52,7% dan sisanya dipengaruhi oleh faktor lain. Kesimpulan dari penelitian ini bahwa terdapat pengaruh yang kuat antara konten pesan Instagram terhadap kepuasan followers sebagai penggunaan media. Peneliti berharap penelitian selanjutnya dapat menggali lebih dalam terkait faktor-faktor lain yang mampu mempengaruhi audiens dalam mendapatkan kepuasan penggunaan media.
Strategi Rebranding Citra Koperasi Melalui Instagram @kemenkopukm Anggita Lestari Pangestuti Purnomo; Vina Mahdalena; Vinta Sevilla
Jurnal Ilmu Komunikasi Vol. 12 No. 2 (2022): October
Publisher : Program Studi Ilmu Komunikasi Fakultas Dakwah dan Komunikasi, UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/jik.2022.12.2.177-192

Abstract

This study aims to find out how the strategy of public relations officers of the State Ministry for Cooperatives and Small and Medium Enterprises (SMEs) in rebranding cooperatives through Instagram @kemenkopukm in order to change the negative citra of society about cooperatives. A qualitative method with a case study approach is applied in this research. The results of the study show that the Public Relations of the Ministry of Cooperatives and SMEs rebrand with a content marketing of social media strategy as follows, 1). Setting goals to change the negative citra of society by holding modern cooperatives. 2). Mapping the target market and determining the target audience in accordance with the goals. 3). Content planning, making editorial plans and looking for strategic issues that will be displayed on social media content. 4). Content creation, conducting material research, then the material is written by a script writer. 5). Ensure the content distribution regarding cooperative rebranding content can be easily accessed by the audience. 6). Doing collaboration with several related parties, coordinating with the Cooperative Supervision Task Force, Bareskrim, Attorney General, Financial Services Authority, and the Coordinating Minister for Political, Legal and Security Affairs. 7). Content repetition and evaluation of content marketing to measure whether the targeted goals is relevant with the plan.
Co-Authors Anggita Lestari Pangestuti Purnomo Diajeng Maharani Fiona Azzahra Garcia Krisnando Nathanael Lusia Handayani Munawar Khalil Nabilla Thalita Fadis Nindyta Dyda Iswara Riskha Fitriana Utami Sofia Wardhani Supratman Supratman Uljanatunnisa Uljanatunnisa Vinta Sevilla Yani Hendrayani