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All Journal JUIMA : Jurnal Ilmu Manajemen Forum Manajemen
Ni Putu Andini Desiyanti Laksmi
Fakultas Ekonomi, Universitas Mahendradatta
Economics, Econometrics & Finance Social Sciences

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ANALISA PENGARUH PRODUK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KARTU SELULER SIMPATI PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS WARMADEWA Ni Putu Andini Desiyanti Laksmi
JUIMA : JURNAL ILMU MANAJEMEN Vol. 10 No. 2 (2020): JUIMA : JURNAL ILMU MANAJEMEN
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (329.559 KB) | DOI: 10.36733/juima.v10i2.1395

Abstract

The number of cellular providers in Indonesia are mutually price war with a variety of advantages each resulting in confusion in selecting society. This study aims to determine the effect of product, price and promotion either partially or simultaneously, and to determine the most dominant influence in influencing consumer purchasing decisions. This type of research is included in the survey research. The sample used in this research is 96 students of Economics faculty at Univercity Warmadewa, where the sample is taken by using accidental sampling technique. Collection was done by distributing questionnaires. Data analysis techniques used are Multiple Linear Regression Analysis, Correlation Analysis, Coefficient of Determination and Test F and Test t. The results of this study showed the value of multiple linear regression analysis that is Y = 0.426 + 0.274 X1 + 0,152 X2 + 0,453 X3 value of coefficient of determination show value equal to 0,689. This shows that in consumer satisfaction variable shows 68,9% value influenced by product, price and promotion variable. While the remaining 31.1% influenced by other variables not included in this study. Test F obtained result that Product (X1), Price (X2), and Promotion (X3) have influence to Decision of Simpati (Y) cellular card, sig value. F 0,000 (<0.05), then H0 is rejected and H1 is accepted. The conclusion is that all independent variables (Product variables (X1), Price (X2), and Promotion (X3)) have significant effect simultaneously on Simpati Mobile Card Purchase Decision (Y). The value of the product thitungvariable (X1) has a value of 3.634 and the value of Sig. 0.000 <0,05, then Ho is rejected and H1 accepted, it means there is partial influence by Product variable (X1) to Purchase Decision (Y). Price Variable (X2) has Thitung3.067 and Sig value. 0,003 <0,05, then Ho is rejected and H1 is accepted, that means there is partial influence by Price variable (X2) to Purchase Decision (Y) .Variable Promotion (X3) has value of Thitung 6,222 and Sig value. of 0.000 <0.05, then Ho is rejected and H1diterima, it means there is a partial influence by the variable Promotion (X3) on Purchase Decision (Y) In addition, the results of this study also shows that Product, Price, and Promotion has a dominant influence on the decision purchase of Simpati cellular card at Univercity Warmadewa. .
PEMANFAATAN DIGITAL MARKETING BAGI USAHA MIKRO, KECIL, DAN MENENGAH (UMKM) DI KELURAHAN RENON KECAMATAN DENPASAR SELATAN, BALI Ni Putu Andini Desiyanti Laksmi
Forum Manajemen STIMI Handayani Denpasar Vol 19 No 1 (2021): Jurnal STIMI Vol. 19 No. 1 - 2021
Publisher : Forum Manajemen STIMI Handayani Denpasar

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Abstract

Digital marketing is a promotional activity and market search through digital media online by utilizing various means such as social networking. The purpose of this research is to increase knowledge and skills about digital marketing, especially social media, for Small and Medium Enterprises (SMEs) business people to increase their sales and profits. Attended by UMKM participants from Renon Village, South Denpasar District, Bali, the methods used in this activity were; first, an explanation using a power point slide and an LCD projector; second, sharing experiences and discussions; and finally, the direct practice of creating social media accounts (Facebook and Instagram) and how to make them attractive to buyers (images, words, stories, etc.). The results show that some business actors are actively using social media as their promotional tool and they have not separated their online store accounts from their personal accounts, some other people use them occasionally, and the rest of the participants never use social media marketing due to a lack of technology skills. All participants showed great interest in using social media marketing on a continuous basis.
DIGITAL MARKETING SEBAGAI STRATEGI KOMUNIKASI PEMASARAN “WARUNG RS (RAMASHITA)” DALAM MENINGKATKAN JUMLAH KONSUMEN Ni Luh Indiani; Ni Putu Andini Desiyanti Laksmi
Forum Manajemen STIMI Handayani Denpasar Vol 19 No 2 (2021): Jurnal STIMI Vol. 19 No. 2 - 2021
Publisher : Forum Manajemen STIMI Handayani Denpasar

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Abstract

Technological developments have markedly changed the way a business works, especially a culinary business that named Warung RS (ramashita) located in Dalung area, North Kuta District, Badung Regency, Bali. This business is still relatively new, but consumers remain loyal to the message in the pandemic and sales of vegetarian culinary products are increasingly Increased. This phenomenon is a result of business entering the digital age in social media. Marketing not intensively conducted by the owner of this business, but it is consumers who are encouraged to market it virally in social media especially social media Instagram and Facebook. In this article the author descriptively analyze the behavior of consumers in digital marketing that has been sales of these culinary products. The analysis was conducted with a case study and attributed in the literature on consumer behavior and digital marketing. This article aims to explaining consumer behavior in the digital age so that it can be input in determining the marketing strategies of culinary businesses in the future as well as becoming consumer research thinking materials in the future.
PEMANFAATAN DIGITAL MARKETING BAGI USAHA MIKRO, KECIL, DAN MENENGAH (UMKM) DI KELURAHAN RENON KECAMATAN DENPASAR SELATAN, BALI Ni Putu Andini Desiyanti Laksmi
Forum Manajemen Vol 19 No 1 (2021): Jurnal STIMI Vol. 19 No. 1 - 2021
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v19i1.420

Abstract

Digital marketing is a promotional activity and market search through digital media online by utilizing various means such as social networking. The purpose of this research is to increase knowledge and skills about digital marketing, especially social media, for Small and Medium Enterprises (SMEs) business people to increase their sales and profits. Attended by UMKM participants from Renon Village, South Denpasar District, Bali, the methods used in this activity were; first, an explanation using a power point slide and an LCD projector; second, sharing experiences and discussions; and finally, the direct practice of creating social media accounts (Facebook and Instagram) and how to make them attractive to buyers (images, words, stories, etc.). The results show that some business actors are actively using social media as their promotional tool and they have not separated their online store accounts from their personal accounts, some other people use them occasionally, and the rest of the participants never use social media marketing due to a lack of technology skills. All participants showed great interest in using social media marketing on a continuous basis.
DIGITAL MARKETING SEBAGAI STRATEGI KOMUNIKASI PEMASARAN “WARUNG RS (RAMASHITA)” DALAM MENINGKATKAN JUMLAH KONSUMEN Ni Luh Indiani; Ni Putu Andini Desiyanti Laksmi
Forum Manajemen Vol 19 No 2 (2021): Jurnal STIMI Vol. 19 No. 2 - 2021
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v19i2.432

Abstract

Technological developments have markedly changed the way a business works, especially a culinary business that named Warung RS (ramashita) located in Dalung area, North Kuta District, Badung Regency, Bali. This business is still relatively new, but consumers remain loyal to the message in the pandemic and sales of vegetarian culinary products are increasingly Increased. This phenomenon is a result of business entering the digital age in social media. Marketing not intensively conducted by the owner of this business, but it is consumers who are encouraged to market it virally in social media especially social media Instagram and Facebook. In this article the author descriptively analyze the behavior of consumers in digital marketing that has been sales of these culinary products. The analysis was conducted with a case study and attributed in the literature on consumer behavior and digital marketing. This article aims to explaining consumer behavior in the digital age so that it can be input in determining the marketing strategies of culinary businesses in the future as well as becoming consumer research thinking materials in the future.
Co-Authors Ni Luh Indiani