AbstractThis study aims to determine the effect of the Covid 19 pandemic, family support, and learning motivation on interest in entering higher education. The population used is prospective new students from the two study programs of the Indonesian School of Tourism Economics (STIEPARI) Semarang. Determination of the number of samples in this study using purposive sampling technique and obtained a sample of 75 respondents. The data analysis method used is multiple linear regression analysis. The results showed that the Covid-19 pandemic had a negative effect on interest in going to college, family support and learning motivation had a positive and significant effect on interest in entering higher education at the Indonesian Tourism Economics College (STIEPARI).Keywords: Covid-19 Pandemic, Learning Support, Learning Motivation, Interest to Enter Higher Education.AbstrakPenelitian ini bertujuan untuk mengetahui pengaruh pandemi Covid 19, dukungan keluarga dan motivasi belajar terhadap minat masuk perguruan tinggi. Populasi yang digunakan yaitu calon mahasiswa baru dari dua program studi Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia (STIEPARI) Semarang. Penentuan jumlah sampel dalam penelitian ini menggunakan teknik purposive sampling dan diperoleh sampel sebanyak 75 responden. Metode analisis data yang digunakan yaitu analisis regresi linier berganda. Hasil penelitian menunjukan bahwa pandemi covid-19 berpengaruh negatif terhadap minat masuk ke perguruan tinggi, dukungan keluarga dan motivasi belajar berpengaruh positif dan signifikan terhadap minat masuk perguruan tinggi di Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia (STIEPARI).Kata kunci: Pandemi Covid-19, Dukungan Belajar, Motivasi Belajar, Minat Masuk Perguruan Tinggi.