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All Journal Jurnal Manajemen STIE Muhammadiyah Palopo Bisman (Bisnis dan Manajemen): The Journal of Business and Management
Mengku Marhendi
Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Analisis Strategi Pengembangan Kepariwisataan Kabupaten Jepara Mengku Marhendi; Henry Yuliamir; Enik Rahayu
Jurnal Manajemen STIE Muhammadiyah Palopo Vol 7, No 2 (2021)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jurman.v7i2.837

Abstract

Abstrak Penelitian ini dilakukan bertujuan untuk mengetahui strategi pengembangan kepariwisataan di Kabupaten Jepara. Data penelitian ini diperoleh melalui teknik wawancara dengan melibatkan sebanyak enam informan. Metode analisis yang digunakan yaitu SWOT (Strength, Weakness, Opportunity, dan Threat). Berdasarkan hasil perhitungan Internal Strategic Factors Analysis Summary dan Eksternal Strategic Factors Analysis Summary diperoleh informasi penting bahwa posisi kuadran I. Posisi kuadran ini menghasilkan rekomendasi strategi progresif, menandakan bahwa kepariwisataan Kabupaten Jepara dalam kondisi yang prima dan berpeluang untuk melakukan ekspansi, mengembangkan serta memajukan sektor pariwisata di Kabupaten Jepara.Kata Kunci: SWOT, Pengembangan Kepariwisata, IFAS, EFAS. Abstract This research was conducted to determine the tourism development strategy in Jepara Regency. The research data was obtained through interview techniques involving six informants. The analytical method used is SWOT (Strength, Weakness, Opportunity, and Threat). Based on the calculation results of Internal Strategic Factors Analysis Summary and External Strategic Factors Analysis Summary, important information is obtained that the position of quadrant I. This quadrant position produces progressive strategy recommendations, indicating that tourism in Jepara Regency is in excellent condition and has the opportunity to expand, develop and advance the tourism sector in the district of Jepara.Keywords: SWOT, Tourism Development, IFAS, EFAS.
Pengaruh Kualitas Pelayanan, Dan Kualitas Produk Makanan Terhadap Kepuasan Konsumen Di Restoran Sendok Bebek Semarang Yustina Denik Risyanti; Ninuk Subandyah; Renny Aprilliyani; Mengku Marhendi; Haniek Listyorini
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 5 No. 2 (2022): Juli 2022
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37112/bisman.v5i2.1809

Abstract

The rapidly growing demand for business actors to always make improvements in all fields, especially the improvement in the service sector and menu innovations that are varied and acceptable to customers. All of these are natural things considering the excellent service implemented by the restaurant, tends to be a comfortable place, good views and cheap menus can attract many customers. A careful planning needs to be done to anticipate the development of existing competitors. Conduct an analysis of the existing market including determining who the competitors are, analyzing their strengths and weaknesses, as well as analyzing the restaurant itself. This research method uses quantitative descriptive, namely collecting, compiling, processing and analyzing data in the form of numbers which in practice are given certain treatment which is studied in it, it is known that the sample size in this study is 96 customers at Eden Daily International Food Semarang. The level of customer satisfaction can be seen from the value of excellent service and product quality, if excellent service can be provided properly and can meet customer expectations and is supported by good product quality and can provide satisfactory customer satisfaction, visiting customers will feel satisfied.
Peran Pemanduwisata dalam Membangun Citra Kota Lama Semarang Trenggono Trenggono; Suwarti Suwarti; Henry Yuliamir; Mengku Marhendi
Jurnal Manajemen STIE Muhammadiyah Palopo Vol 8, No 2 (2022)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jurman.v8i2.1244

Abstract

Abstract Visitors will feel more satisfied if they get something more than their expectations. However, sometimes many managers need to be made aware of the importance of visitor satisfaction with what they present. one of the supporting facilities that are very important to exist is the existence of a tour guide (tour guide). The purpose of this research is to find out the role of tour guides in attracting tourists and the perceptions of tourists based on information provided by tour guides. The type of research used is an interactive qualitative method with a case study approach. The interactive qualitative method is an in-depth study using data collection techniques directly from people in the environment studied. The study results are the availability of tour guides who actively direct tourists to visit historical places. In addition, tourists have a positive perception of tour guides, especially in the objectivity of information and services.Keywords:   Tour Guide, Traveler, Tourism City Image Abstrak Pengunjung akan merasa lebih puas jika mereka mendapatkan sesuatu yang lebih dari harapan mereka, tapi kadang banyak pengelola yang belum menyadari tentang pentingnya kepuasan pengunjung terhadap apa yang mereka sajikan. salah satu fasilitas pendukung yang sangat penting keberadaannya, yakni adanya pemandu wisata (tour guide). Tujuan Penelitian ini yaitu untuk mengetahui peran pemandu wisata untuk menarik wisatawan dan persepsi wisatawan berdasarkan pemebrian informasi oleh pramuwisata. Jenis penelitian yang digunakan adalah metode kualitatif interaktif dengan pendekatan studi kasus. metode kualitatif interaktif adalah studi mendalam dengan menggunakan teknik pengumpulan data langsung dari dari orang dalam lingkungan yang diteliti. Hasil penelitian yaitu Ketersediaan pemandu wisata aktif berperan dalam mengarahkan wisatawan untuk berkunjung ketempat bersejarah. Selain itu, wisatawan memiliki persepsi positif terhadap pramuwisata khusunya pada objektivitas informasi da layanan. Kata Kunci:  Pemandu Wisata, Wisatawan, Citra Kota Wisata
Co-Authors Denik Risyanti, Yustina Enik Rahayu Haniek Listyorini Ninuk Subandyah Renny Aprilliyani Suwarti, Suwarti Trenggono Trenggono Yuliamir, Henry